Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era.

SEO 140

SEO Marketing Machine Learning CPC 140

Martech

AUGUST 30, 2021

The SEO industry has a large problem: an overwhelming lack of resources and available talent. Not to mention the numerous SEO tools are advanced and great at pointing out issues to SEOs, but lack the ability to actually “do SEO.”. The number one challenge we hear from enterprise SEOs is getting things done.

SEO 122

SEO Machine Learning Cookies MarTech 122

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Creating engaging imagery.

SEO 129

SEO Education Audience Machine Learning 129

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. MarTech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses.

MarTech 103

MarTech Ad Exchange Demand Side Platform A/B Testing 103

Ad Rants

AUGUST 2, 2022

Organic search has the potential to attract more traffic to a website than any other known marketing source: social media, paid ads, and other channels that we use for this purpose. When done correctly, SEO will help users discover your website. Headless CMS supports and improves all your SEO efforts. Well, not anymore.

SEO 147

SEO Pop-Up Machine Learning eCommerce 147

Martech

JUNE 13, 2025

Because search and generative tools work differently, marketers must rethink digital visibility and shift from an SEO mindset to a generative search optimization mindset. An SEO mindset sounds like: “If we target keywords X with content Y and build Z backlinks, we should rank on page one and drive conversions.”

SEO 75

SEO Conversion Machine Learning Viewability 75

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 In fact, the market of AI in social media is expected to grow up to $2.2

Media 145

Media Machine Learning Marketing ROI 145

Martech Series

JUNE 1, 2022

Acquisition Expands Growth of ClarityAutomate, seoClarity’s Next-Generation SEO Execution Platform. seoClarity—the enterprise SEO platform that combines world-class data, AI insights, and execution—has announced the acquisition of RankSense’s technology, furthering the growth of their new SEO execution platform, ClarityAutomate.

SEO 96

SEO Machine Learning MarTech Marketing 96

Single Grain

OCTOBER 1, 2019

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. The role is different: those in SEO are focused on how to get visitors to your site , while those in CRO are focused on getting visitors to buy. Dive Deeper: .

SEO 108

SEO Conversion A/B Testing Conversion Rate 108

Aronson Ads

NOVEMBER 3, 2022

Here’s how artificial intelligence (AI) in SEO works and where the future of AI is headed. Artificial intelligence (AI) is a technology that simulates human functions with the help of machines. Benefits of Using Artificial Intelligence in SEO. How Can You Use AI in Your SEO Strategy? What Is Artificial Intelligence?

SEO 98

SEO Machine Learning Conversion Rate Conversion 98

Martech

JANUARY 16, 2025

Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget. billion on marketing. Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing.

MarTech 114

MarTech Non-Profit eCommerce Machine Learning 114

Single Grain

NOVEMBER 20, 2019

Marketers have made a career from the consumer’s tendency to get a little distracted during the journey of seeking answers to a question, but now that they’re only getting one specific answer from an audio speaker, there are no visual distractions and no backlinks to send them bouncing around your site. Beginner’s Guide to Voice Search SEO.

SEO 111

SEO Conversion Machine Learning Marketing 111

Single Grain

MAY 5, 2020

SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. That’s where enterprise SEO comes into the picture. Book My Free Marketing Consultation .

SEO 98

SEO Education Conversion Audience 98

Martech

FEBRUARY 20, 2025

HIVE Strategy launched MarketingGrader.AI, an AI-driven tool for analyzing a companys marketing strategy. It reviews content performance, SEO, social media user experience to produce a report with over 500 data points that highlights strengths and suggests improvements.

MarTech 92

MarTech Demand Side Platform Machine Learning Conversion Rate 92

InMobi

MARCH 11, 2025

leverages agency expertise to deploy tailored marketing strategies that bridge the physical and digital customer experience, ensuring seamless engagement across multiple touchpoints and consumer segments. Recognizing the challenges of reaching consumers across fragmented digital landscapes, Gap Inc. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Single Grain

JUNE 2, 2021

If you've been working in SEO for any amount of time, you probably have a bunch of checklists to refer to each time you work on a webpage. That said, SEO is in constant flux. Benchmarking and testing are the new tools in your SEO arsenal. What Is SEO Testing? Learn More: Why You Should Run SEO Tests.

SEO 98

SEO A/B Testing Click Through Rate Machine Learning 98

Martech Series

NOVEMBER 18, 2022

Once the piece is ready, a team’s content marketers have to do the next part of the job. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. This gives content marketers information they may use to construct their content strategies and articles.

Marketing 132

Marketing Machine Learning SEO Real Estate 132

Single Grain

FEBRUARY 14, 2024

I don’t have to tell you that when it comes to digital marketing, specifically SEO, new concepts and technology are always emerging. Traditional SEO focuses on understanding search engine algorithms and optimizing content accordingly, using keywords, meta tags, backlinks and other strategies.

SEO 95

SEO Impressions Machine Learning Audience 95

Single Grain

JULY 10, 2019

From then until 1974, AI flourished: computers became faster, more powerful and cheaper, and machine learning algorithms improved. In a 1970 Life Magazine interview, Marvin Minsky predicted that “from three to eight years we will have a machine with the general intelligence of an average human being.”

Machine Learning 86

Machine Learning Marketing Banner SEO 86

Single Grain

JANUARY 30, 2025

The search engine optimization (SEO) world was buzzing about a Google exploit that uncovered over 2,000 classifiers to determine rankings. After all, it’s how we helped a client increase organic traffic by 268% with an AI-driven SEO strategy. of CTRs, so aiming for the number one spot is still key in an SEO strategy.

SEO 52

SEO Click Through Rate Machine Learning Communications 52

Martech Series

JULY 29, 2022

As voice search technology is growing in its popularity, businesses and SEO strategists must identify emerging trends in voice search statistics, here are a few things we found: 8% of today’s market are using voice search while driving, 21.3% Marketing Technology News: How Bots Can Negatively Impact Online Traffic.

SEO 111

SEO Machine Learning Conversion eCommerce 111

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. Marketers can then use this data to identify high-quality calls, optimize ad bids or modify campaign messaging. Email: Business email address Sign me up! Processing.

Machine Learning 86

Machine Learning GDPR Conversion Healthcare 86

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation.

Media 127

Media Marketing Machine Learning SEO 127

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

Marketing 145

Marketing Machine Learning Conversion MarTech 145

Single Grain

APRIL 21, 2025

What was once viewed with skepticism or even fear by many SEO professionals has now become an essential component of successful search strategies. As search engines continue to sophisticate their use of machine learning and natural language processing, marketers who leverage AI tools strategically advance their search visibility.

SEO 52

SEO Conversion Rate Conversion A/B Testing 52

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears.

Marketing 138

Marketing Machine Learning Audience MarTech 138

Single Grain

JUNE 14, 2023

And now there are countless AI marketing tools that are as common as pens (remember them?) AI tools are transforming the way we approach marketing, offering advanced capabilities and data-driven insights to optimize campaigns and drive revenue. or screwdrivers to help us with our daily tasks.

Marketing 98

Marketing Machine Learning SEO Click Through Rate 98

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. Marketing teams are often under increasing pressure to justify their spending to upper management, and understanding the actual impact of their digital marketing efforts is essential for long-term success.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. Data and analytics take the guesswork out of marketing. Types of marketing analytics models.

Marketing 131

Marketing CPL Machine Learning CPC 131

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

Marketing 133

Marketing SEO Machine Learning Audience 133

Martech

OCTOBER 21, 2021

As a result, inbound phone calls have become fundamental to many digital marketing strategies, and the conversations that occur provide valuable insights into caller wants and needs. Many call analytics platforms use a variety of natural language processing (NLP) and machine-learning algorithms to automatically assess calls and score leads.

Machine Learning 115

Machine Learning Marketing Conversion SEO 115

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Martech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing 133

Marketing SEO Machine Learning Audience 133

Ad Monsters

MAY 15, 2024

Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving these innovative initiatives. What specific gaps in the market are these brands designed to fill?

Conversion 116

Conversion Retail Machine Learning Marketing 116

Martech Series

FEBRUARY 26, 2023

SEO GPT, an AI-powered tool from SEO Vendor, is revolutionizing the search optimization landscape. Launched in January 2023, SEO GPT is already changing the way marketers optimize websites for search engines. The New World of SEO 2.0 The New World of SEO 2.0

SEO 98

SEO Conversion Rate Machine Learning Conversion 98

Martech

MAY 14, 2025

As digital transformation reshapes marketing, generative AI is redefining how brands create content, engage customers and scale operations. GenAI’s capabilities including its role as a consumer connection channel give marketers a better understanding of the customer journey, enabling a more personalized approach.

Real Estate 96

Real Estate SEO Machine Learning Audience 96

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. An overview of disruptive marketing. Why is disruptive marketing so important?

Marketing 126

Marketing Audience SEO Machine Learning 126