Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning.

Marketing 131

Marketing Machine Learning Conversion SEO 131

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. Additionally, Google’s website domain upgrades and stringent spam threshold rates have all posed formidable obstacles for marketers.”

Marketing 124

Marketing Machine Learning Brand Awareness MarTech 124

Martech

OCTOBER 1, 2024

This is my inaugural column for MarTech, and it’s great to be here. From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. For data scientists, predictive refers to machine learning-generated forecasts based on patterns.

Marketing 119

Marketing Machine Learning Finance Communications 119

Martech

FEBRUARY 7, 2023

AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Holub’s AI startup Vidora was acquired by mParticle in 2022.

Machine Learning 144

Machine Learning Fashion MarTech Marketing 144

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. All of this points to marketers needing a better method of campaign measurement. The challenge?

Marketing 124

Marketing Machine Learning Retail ROI 124

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing 131

Marketing SEO Retargeting Conversion 131

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. The details Virtual event: Inside the Modern Marketing Data Stack Date: Oct.

Marketing 116

Marketing Machine Learning MarTech Advertising 116

Martech

JANUARY 16, 2025

Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget. billion on marketing. Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Processing.

MarTech 117

MarTech Non-Profit eCommerce Machine Learning 117

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. Typeface released a Marketing AI Platform featuring Brand Hub, Arc Agents, and Spaces. Email: Business email address Sign me up! Processing.

MarTech 103

MarTech Click Through Rate Machine Learning Banner 103

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. HIVE Strategy launched MarketingGrader.AI, an AI-driven tool for analyzing a companys marketing strategy.

MarTech 94

MarTech Demand Side Platform Machine Learning Conversion Rate 94

Martech Series

JUNE 10, 2022

Company continues machine learning investment and rapid expansion of its technical organization. one of the world’s largest independent ad exchanges, announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specializing in advanced machine learning-based traffic optimization capabilities.

Machine Learning 116

Machine Learning Ad Exchange Ad Tech MarTech 116

Martech

JUNE 27, 2022

Now that consumers expect speed and hyper-personalization in all things, marketers have to find innovative ways to meet demands and maximize their budgets. To do this, marketers are turning to artificial intelligence and machine learning. In fact, there is a new term just for this – “AI Marketing.”

Machine Learning 135

Machine Learning Marketing Agency Entertainment 135

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. From hyperscalers and martech vendors to agencies and point solutions, everyone is touting their AI/machine learning and genAI-specific capabilities.

Marketing 126

Marketing Non-Profit Machine Learning MarTech 126

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops.

Marketing 131

Marketing Manufacturing AutoMobile Machine Learning 131

Martech

MARCH 3, 2025

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Dig deeper: Download MarTech’s identity resolution buyer’s guide (registration required) 2. Data privacy laws are another obstacle to personalized marketing.

Marketing 122

Marketing Machine Learning MarTech Cookies 122

Martech

SEPTEMBER 10, 2024

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. This diminishes the research’s value and weakens marketing’s credibility. Market research combines science (i.e., Why is market research underutilized? The reason can be traced back to a few key issues.

Marketing 120

Marketing Machine Learning ROI MarTech 120

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

Marketing 116

Marketing Brand Awareness Machine Learning GDPR 116

Martech

SEPTEMBER 9, 2024

However, newer machine learning options like Maximize conversions (with optional target CPA) and Maximize conversion value (with optional target ROAS) offer more automated tools to improve performance. The post Google Ads to deprecate enhanced CPC for search and display ads appeared first on MarTech. Processing.

CPC 117

CPC Machine Learning CPA Conversion 117

Martech

NOVEMBER 10, 2022

There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be put to good use is in market data management. Marketers also need to be in close contact with data engineers.

Machine Learning 126

Machine Learning Marketing Data Management Platform Finance 126

Martech

AUGUST 7, 2024

As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. Many marketers choose content creation and personalization versioning for this exact reason. Take a deep breath. Is AI a silver bullet?

Marketing 127

Marketing Machine Learning Education Audience 127

Martech

AUGUST 7, 2024

Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms. The post Google phasing out Smart Campaigns in favor of Performance Max appeared first on MarTech. The big picture. Processing.

Machine Learning 130

Machine Learning MarTech Advertising Marketing 130

Martech

DECEMBER 6, 2024

Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. Its conversational intelligence comes from development in natural language processing (NLP) and machine learning technologies. Charles and Brandon Reiss. Processing.

Conversion 120

Conversion Machine Learning Communications MarTech 120

Martech

JANUARY 20, 2025

In marketing analytics, AI holds the promise of revolutionizing the field by: Enabling significant performance improvements. Given the potential for transformational gains, broad AI adoption should be the norm in marketing analytics. Implementing AI in marketing analytics does require investment. Why isn’t it?

Marketing 122

Marketing Machine Learning ROI Retail 122

Martech

OCTOBER 2, 2024

These features provide branded shopping recommendations powered by machine learning based on what users search and pin. These new features provide marketers with attractive tools to optimize and scale campaigns. These new features provide marketers with attractive tools to optimize and scale campaigns. Why we care.

Machine Learning 124

Machine Learning Conversion MarTech Marketing 124

Martech

NOVEMBER 4, 2024

Here, we’ll explore actionable strategies to help marketers stay agile and thrive in the fast-changing DTC market. Where to begin Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Model building is essential for gaining valuable insights from your data. Processing.

Marketing 122

Marketing Machine Learning Retail Manufacturing 122

Martech

MARCH 10, 2025

Marketings biggest challenge today isnt a lack of data its too much of it. The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. Siloed data streams Your data is fragmented across platforms and scattered across teams.

Marketing 122

Marketing Cookies Machine Learning Retail 122

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. This interplay between AI and human expertise shifts the role of marketing leaders.

Marketing 105

Marketing eCommerce Machine Learning Conversion 105

Martech

APRIL 16, 2025

Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. It’s a question every marketer should be asking. As a marketer, you’ll have to forgive me for being skeptical about the flood of AI-powered solutions.

Machine Learning 93

Machine Learning MarTech Marketing 93

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Marketing 128

Marketing Communications Machine Learning Audience 128

Martech

JULY 17, 2024

To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

Machine Learning 144

Machine Learning MarTech Food Agency 144

Martech

APRIL 15, 2025

Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. The marketing analyst’s role is moving beyond reporting dashboards and explaining what has already happened.

Marketing 128

Marketing Machine Learning Brand Awareness MarTech 128

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Machine Learning 90

Machine Learning Brand Lift Marketing Click Through Rate 90

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

JANUARY 9, 2025

Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers. Amazon Retail Ad Service is likely a significant disruption in the retail adtech market. The post Amazon’s new Retail Ad Service brings RMN to the masses appeared first on MarTech. Processing.

Retail 117

Retail Machine Learning Conversion Rate eCommerce 117

Martech

AUGUST 8, 2024

Assess how your marketing platforms are used, including how they are configured, whether they follow best practices and how data is extracted. improving data collection on a specific website or integrating your marketing platforms). It sets the stage for advanced analytics, machine learning and AI-powered decision-making.

Cookies 128

Cookies Data Management Platform Machine Learning Conversion 128

Martech

NOVEMBER 14, 2024

Companies using customer journey analytics saw a 54% greater return on marketing investment than those without, the Aberdeen Group found. Patent 2 focuses on integrating AI and machine learning to predict customer behavior, allowing businesses to anticipate needs and personalize interactions in real time. Processing.

Machine Learning 132

Machine Learning Click Through Rate A/B Testing Conversion Rate 132

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key. Processing.

Media 129

Media Advertising Conversion Rate Machine Learning 129