Exchange Wire

SEPTEMBER 14, 2023

ExchangeWire’s Industry Review is back, where we take a look at the top trends for an era-defining year. The post Industry Review 2024: Retail Media to Continue Stellar Rise? Retail media promises ‘eye-watering’ margins – will it continue to grow in 2024? In 2023, Retail Media rose to become a playing field [.]

Retail 52

Retail Media 52

Martech Series

OCTOBER 4, 2022

Hundreds of positive Act-On client reviews contributed to high rankings in reports by G2 and Constellation Shortlist, highlighting leaders in the marketing automation industry. com, a technology review site, uses real-user feedback and ratings about products to determine periodic rankings. VP of marketing for her company. “The

Marketing 96

Marketing MarTech ROI Communications 96

Adweek

APRIL 22, 2024

It's the industry's first comprehensive, social-science-guided effort to combat climate disinformation and greenwashing--two problems that scientists, researchers, journalists and lawmakers have been urging to proactively address for over a decade. Peer-reviewed studies,

Education 261

Education Advertising Media Agency 261

Adweek

DECEMBER 25, 2023

With macroeconomic conditions affecting advertising and Hollywood strikes affecting content, 2023 was a year of lessons for the TV and streaming industry. So, as part of Adweek's year-in-review TV coverage, we asked 28 TV executives and insiders to explain the most important thing they learned this year.

Advertising 305

Advertising 305

Adweek

DECEMBER 28, 2023

In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy. For Adweek's year-in-review TV coverage, we asked 19 TV executives and ad sales insiders to explain the TV and streaming topics that will dominate 2024. From more bundling to a FAST rise in AI and a renewed focus.

Entertainment 321

Entertainment Media 321

All About Advertising Law

OCTOBER 14, 2021

As we previously wrote , former FTC Commissioner Rohit Chopra had championed the use of this authority and identified for-profit colleges as one possible industry for use of this enforcement tool, while identifying other targets like multilevel marketing programs, gig economy networks, and fake review and influencer fraud.

Education 52

Education Retail Agency Advertising 52

Adweek

JUNE 16, 2022

Long waits, short staffs and inflated prices were all issues cited by consumers in restaurant reviews on Yelp, the business directory and crowdsourced review forum revealed in its 2022 State of the Restaurant Industry report, which was released Thursday.

Food 237

Food 237

Lemonads

SEPTEMBER 9, 2020

Unfortunately, digital ads fraud has become a major problem that affects everyone in the industry, so it’s our duty to take the necessary steps and protect ourselves from deceitful interactions. Every week, we review one of the top fraud protection platforms available for players in the affiliate marketing industry.

Affiliates 52

Affiliates Machine Learning GDPR Conversion 52

Adweek

JANUARY 12, 2023

McCormick & Company, the food industry giant behind French's, Schwartz, Ducros, Frank's RedHot and other brands, has expanded its long-term relationship with Dentsu X following a review.

Food 279

Food Agency Media 279

Adweek

DECEMBER 9, 2022

As the industry grapples with a reckoning on payment terms and the request for proposal (RFP) review process, diverse-, minority- and women-owned companies--those with smaller teams and often without reserves of cash on hand--are often hardest hit.

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245

Ad Rants

DECEMBER 13, 2023

In today's fast-paced digital era, the safety shoe industry is transforming, and businesses increasingly recognize the importance of embracing e-commerce. The safety shoe industry is no exception, as more businesses navigate the online marketplace to reach a broader audience.

SEO 236

SEO Retail Audience Fashion 236

Adweek

DECEMBER 27, 2022

As part of Adweek's year-in-review coverage, we took a look back at 10 of convergent TV's most important, surprising and industry-changing moments, examining the stories that shaped the year and that.

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237

Adweek

AUGUST 24, 2022

Since Google first announced Topics API, their new solution to help the advertising industry cope with the loss of third-party cookies, it has been met with mixed reviews. On GitHub, Google even admits that "the mapping of sites to topics will not always be accurate" and the "training data is imperfect" since it's created by.

Cookies 236

Cookies Advertising Ad Tech Marketing 236

Digiday

APRIL 23, 2024

“We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem,” according to a statement Google posted on its website for the Privacy Sandbox. “It’s

Cookies 101

Cookies Marketing Media 101

The Ad Tech Blog

FEBRUARY 14, 2024

Startups should regularly review and update their California Consumer Privacy Act (CCPA) compliance strategy at least once a year or whenever significant changes occur within the business or the regulatory environment. What triggers a review of the CCPA compliance strategy?

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100

Basis

APRIL 24, 2024

Per Google’s announcement : “We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem. By utilizing this delay strategically," said Kurtz, "the industry can emerge stronger in the cookieless future.”

Cookies 74

Cookies Media Advertising Marketing 74

The Ad Tech Blog

NOVEMBER 18, 2022

You can go to Kaggle.com, search for “Wines,” and download the Wine Reviews dataset in CSV format. If Daniel Kahneman is right in his book “ Thinking, Fast and Slow ,” if you don’t know anything about the wine industry, you are probably making the wrong decision, even with the information.

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201

Martech Series

DECEMBER 15, 2022

Reviewed , consumer product review brand, part of Gannett Co., Highlighting eight winning products, Reviewed will present the inaugural AccessABILITY Awards as part of the 2023 Consumer Electronics Show’s (CES) official programming on Friday, January 6 at 12:30 p.m.

Electronics 91

Electronics MarTech Conversion Marketing 91

Martech

APRIL 2, 2024

Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. Like other social media sites, LinkedIn attracts professionals from various industries. Quality content, engagement rate, value alignment and industry expertise. It makes sense. The difference?

Marketing 132

Marketing Audience Media ROI 132

Rob Campbell

APRIL 23, 2024

– and there was a lot, including all the great reviews they gave of my band when we were reviewed by them [ see above for 2 of them ] is that they didn’t just see their role as telling the stories of the genre, but to protect the integrity of the genre. I’ve long thought that is where a lot of industry has gone wrong.

Agency 60

Agency Media Marketing Advertising 60

illumin

MARCH 14, 2024

This is done through the centralization of content creation, editing, and reviewing, leading to increased efficiency and accuracy. Pfizer’s AI-driven strategies bring this phenomenon to light, breaking ground in pharma marketing that could usher in a lot of benefits and changes to the industry.

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Smart Insights

FEBRUARY 12, 2023

E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites.

Conversion Rate 145

Conversion Rate Conversion eCommerce 145

Ad Rants

JUNE 22, 2023

Competition in the industry is growing, making it more critical than ever for online dispensaries to set themselves apart and sell their products successfully. Social Media Influencer Partnerships Find social media users with a sizable following in the cannabis industry or related lifestyle niche, and reach out to them.

Marketing 214

Marketing Shipping Affiliates Retail 214

Marketing Tech News

SEPTEMBER 26, 2023

A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz.

Advertising 101

Advertising Marketing Media 101

Digiday

DECEMBER 19, 2023

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2023. Year in review Year in review 2023 kept the weird years streak alive. This is a member-exclusive article from Digiday.

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77

Digiday

FEBRUARY 21, 2024

Along with helping with content creation and editing, Charlie also helps with fact-checking and legal reviews — something that’s especially important with highly regulated industries like pharma. For example, a headline used many times might not need as much attention.

Pharmaceuticals 97

Pharmaceuticals Marketing Agency Media 97

Basis

FEBRUARY 21, 2024

From raw materials to professional services, from healthcare supplies to technology, and everything in between, the business-to-business (B2B) industry boasts a truly vast spectrum of categories. Read on for the insights B2B marketers need to foster deeper connections in this relationship-based industry.

Marketing 105

Marketing Data Management Platform Healthcare Ad Inventory 105

Martech

DECEMBER 8, 2022

Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Ask happy customers for reviews.

Conversion Rate 112

Conversion Rate Food Conversion Communications 112

Martech

NOVEMBER 16, 2022

G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. million reviews. million reviews. million reviews). The data can be sliced by time period, region and industry.

Marketing 119

Marketing MarTech 119

Ad Monsters

APRIL 18, 2024

Use industry benchmarks and seasonality to try and forecast programmatic yield as well. Brush up on Revenue Reporting Periodically, review which aspects of publisher data are included in executive reporting. Predictable revenue is critical to making virtually all other business decisions.

Ad Ops 111

Ad Ops Finance Ad Server Impressions 111

Martech Series

FEBRUARY 15, 2023

Bloomreach , the world’s #1 Commerce Experience Cloud, announced it leads in customer G2 scores for a number of marketing automation categories against industry competitors. G2 is the largest and most trusted software marketplace, used by millions of people annually to make smarter software decisions based on authentic peer reviews.

A/B Testing 82

A/B Testing Marketing ROI MarTech 82

Martech Series

OCTOBER 17, 2022

36Kr Holdings Inc, a prominent brand and pioneering platform dedicated to serving New Economy participants in China, announced that its Enterprise Service Review Platform has entered into strategic cooperation with Lenovo, a renowned Fortune Global 500 Company.

Marketing 86

Marketing MarTech Conversion Advertising 86

Clearcode

JANUARY 21, 2024

Every few years, certain topics, trends and themes dominate the programmatic advertising industry. To sum up the various opportunities in retail media and the options retailers have when building a retail media network, our CEO, Piotr Banaszczyk, contributed to ExchangeWire’s Industry Review 2024.

Retail 83

Retail Media Advertising MarTech 83

More About Advertising

JANUARY 12, 2024

We’ve had mixed reviews on our new creative agency name. It’s been challenged by Parliamentary Lords (God’s honest) and industry peers alike. Mark Campion is a co-founder and creative director of new agency Fearless Union. It shows that ‘Fearless’ actually means something.

Agency 81

Agency Advertising 81

Martech Series

FEBRUARY 26, 2023

Jatheon Technologies has announced the winning of the High Performer Winter 2023 Medal on an independent software review website, G2. G2 is one of the leading software review platforms that business users consult when exploring and comparing software products and services.

Electronics 93

Electronics Communications MarTech Media 93