Martech

NOVEMBER 13, 2023

This article will discuss how to keep a great approach to top performance by continually assessing and improving it. Feedback loops Let’s start by talking about the “engine” that will feed the decisions you make and what you prioritize in your continuous improvement efforts.

MarTech 116

MarTech Marketing Audience 116

Martech Series

AUGUST 1, 2022

ISO/IEC 27701 and ISO/IEC 27001 is an international standard on how to manage information security. ISO/IEC 27701 is a privacy extension to ISO/IEC 27001 with additional requirements in order to establish, implement, maintain, and continually improve a Privacy Information Management System (PIMS).

Brand Lift 100

Brand Lift Communications MarTech Media 100

Martech

DECEMBER 16, 2022

Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. The omnichannel struggle is very painful to orchestrate and manage. Marketing professionals now wear many hats. We have to do more with less, as Gartner’s 2022 CMO Spend Survey found. What is a DXP?

eCommerce 98

eCommerce MarTech Audience Marketing 98

Martech Series

JUNE 23, 2022

Textel, the fastest and most reliable full-service, cloud-based texting platform for businesses and contact centers, announced an expanded partnership with NICE CXone to bring its innovative texting services to NICE’s international customers. The move increases the #CCaaS giant’s channel offerings and improves #CX.

Communications 95

Communications ROI Ad Tech MarTech 95

Martech

MAY 23, 2022

HubSpot is expanding its two-year-old App Accelerator program with a focus on helping international and multimarket developers. In addition to aiding with marketing for the chosen apps, the program will also provide funds for the first time. Read next: HubSpot’s release brings quoting and payments improvements. “By What it is.

MarTech 101

MarTech Marketing 101

Martech

FEBRUARY 29, 2024

“Do more with less” is a popular theme in marketing today. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. Ideally, this means the leader is willing to risk that results can improve with more efficiency and focus on existing efforts.

MarTech 112

MarTech Marketing 112

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency.

Agency 110

Agency Communications Machine Learning Conversion 110

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?

MarTech 117

MarTech Display Advertising Communications Marketing 117

Martech Series

FEBRUARY 22, 2023

Wonder Strategic International (WSI), a Singapore-based media technology company, has announced a six-figure Wonder Strategic International (WSI), a Singapore-based media technology company, has announced a six-figure funding round led by AOR Global, Ms. It is also currently the management company of Singapore’s ICON Dick Lee.

Media 88

Media MarTech Agency Marketing 88

Martech

OCTOBER 10, 2023

It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time. Now, in this second article, we are going to look at governance as an aspect of successfully creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.

Communications 122

Communications GDPR Healthcare MarTech 122

Martech

DECEMBER 27, 2022

Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time. Organizations that are misaligned and have disconnected internal operations will have difficulty providing seamlessly personalized experiences externally to their customers.

ROI 134

ROI A/B Testing Audience eCommerce 134

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization.

MarTech 114

MarTech Conversion Rate Conversion Marketing 114

Martech Series

NOVEMBER 13, 2022

The explainer video platform, simpleshow, has launched a new and improved website. The redesign offers the ultimate user-friendly experience with improved navigation and a modern appearance while allowing customers to explore solutions specific to their business needs. As the market and technology have evolved, so has simpleshow.

Communications 87

Communications Education MarTech Marketing 87

Martech Series

OCTOBER 18, 2022

Integration with MEGA’s HOPEX Platform delivers deeper, data-driven insights to drive business transfo rmation and improve operations. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

MarTech 89

MarTech Marketing 89

Martech Series

AUGUST 11, 2022

Investment round, led-by transatlantic growth equity firm Kennet Partners, will accelerate scaleup’s international expansion, headcount, and R&D. Latest major investment in the conversation intelligence market which is experiencing rapid growth. The company is currently growing at over 150% per annum.

Conversion 88

Conversion MarTech Marketing Communications 88

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting.

Marketing 120

Marketing Audience MarTech Fashion 120

Martech Series

JANUARY 26, 2023

The marketing automation platform’s HIPAA and ISO 27001 certifications provide next-level information security for customers across all industries, including health care. Act-On Software has earned HIPAA compliance, adding to the marketing automation platform’s robust information security standards.

MarTech 87

MarTech Marketing 87

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Other vendors develop and manage a proprietary database of keyword terms. Vendors source this data differently, however.

SEO 139

SEO Marketing Machine Learning CPC 139

VideoWeek

NOVEMBER 1, 2023

Improved access to data should allow advertisers to more effectively target campaigns, and viewers to receive relevant programme recommendations. Against this backdrop, Omdia forecasts the FAST market to surpass $500 million in UK revenues by 2028. Paramount said the product incorporates BVOD, FAST, AVOD and live TV.

Audience 104

Audience Marketing Advertising Media 104

Digiday

JULY 23, 2023

The unhinged-social-media-manager trope may be reaching an inflection point. To the current class of social media managers, being unhinged means breaking the fourth wall and leaning into the language of the internet to appear relatable and human-like. Continue reading this article on digiday.com.

Media 68

Media Marketing 68

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

MarTech 80

MarTech Marketing Audience ROI 80

Martech

AUGUST 24, 2021

Wearable technology company Fitbit was using Jira for project management, and was looking to increase efficiency for future product cycles. For marketing teams specifically, the review process can eat up a lot of meeting time. She added, “From there, our internal team meets to review all the feedback saved in Wrike.

Machine Learning 117

Machine Learning MarTech Marketing Audience 117

Martech Series

DECEMBER 29, 2022

Intetics joined ISA, the International Society of Automation, a non-profit professional association of engineers, technicians, and managers engaged in industrial automation. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. Associations like ISA help make it happen.

Non-Profit 94

Non-Profit MarTech Marketing 94

Martech Series

JANUARY 20, 2023

For the second year in a row, Quadient has been recognized for its Corporate Social Responsibility (CSR) strategy, earning the 75 th spot in the 19 th annual ranking published by the international sustainable business research organization.

Manufacturing 80

Manufacturing MarTech Agency Marketing 80

Martech Series

FEBRUARY 28, 2023

TapClicks , the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands and franchises, today announced a partnership with Advisr, provider of the leading sales operating system for B2B enterprises.

Ad Ops 77

Ad Ops Marketing ROI MarTech 77

Martech

AUGUST 29, 2023

Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. How sales and marketing teams use data to drive future product development. In turn, we receive the information necessary to segment them.

Conversion 115

Conversion MarTech Marketing 115

Martech Series

OCTOBER 31, 2022

The alliance extension allows companies to address their ESG initiatives by utilizing AuditBoard’s innovative cloud-based platform for audit, risk, and compliance management in combination with Deloitte’s Sustainability, Climate, and Equity services offering.

MarTech 82

MarTech Agency Marketing 82

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Marketing 130

Marketing Cookies Machine Learning MarTech 130

Martech

JANUARY 5, 2023

For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team. Too often the MOps function is thought of as a group of tacticians who are simply cranking out emails at the request of marketers.

Marketing 107

Marketing Education ROI Communications 107

Martech Series

AUGUST 8, 2022

With the ISO 27001 certification, the marketing automation company delivers a new level of information security for its customers. Act-On Software , the only pure-play marketing automation platform, announced its achievement of the ISO27001 certification, an internationally recognized standard for managing information security.

Healthcare 80

Healthcare MarTech Marketing 80

Martech

OCTOBER 25, 2021

Today, Adobe announced new features and capabilities that are rolling out on Adobe Workfront, forecasting the next phase of integrations that follow Adobe’s acquisition of the work management platform in late 2020. Explore the platforms essential to marketing work management in the latest edition of this MarTech Intelligence Report.

MarTech 107

MarTech Marketing 107

Martech Series

JULY 26, 2022

Improved marketing performance management processes can allow marketers to optimize future spends and budgets while also ensuring better martech choices and investments. Evaluating the success of marketing initiatives serves businesses several advantages. Helps Marketers Prioritize Channels and.

ROI 90

ROI MarTech Marketing Audience 90

Martech Series

FEBRUARY 20, 2023

Over the past year, Bain has embedded OpenAI technologies into its internal knowledge management systems, research, and processes to improve efficiency. Bain’s internal adoption of this technology is also setting a standard for their clients to follow.”

Communications 70

Communications MarTech Retail Marketing 70

Martech Series

SEPTEMBER 21, 2022

TicketSearch, a global box office and event management platform with services spanning across North America, announces the launch of its redesigned US website as well as new and improved platform enhancements. These latest key features are centered towards generating additional revenue and improving the customer experience.

MarTech 85

MarTech Marketing 85

Martech Series

OCTOBER 21, 2022

Marketing Technology News: MarTech Interview with Zohar Bronfman, CEO and Co-Founder at Pecan. AdCombo already has two operating Telegram bots, that in six months have optimized the work of managers, as well as improved communication with affiliates and shortened the time of responding to requests.

Affiliates 91

Affiliates CPA Communications MarTech 91

Martech Series

OCTOBER 28, 2022

“Companies are missing out on an enormous opportunity by not having an optimized multilingual website,” comments Jon Greenhalgh, Managing Director at Adapt, a Welocalize company.? Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. – Capturing and converting international audiences.

Audience 82

Audience Conversion MarTech Marketing 82

Martech

MAY 3, 2023

Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use? Does the vendor seem to understand our business and our marketing needs? Do you support international search? There are many nuances within international SEO that can mislead even the best SEOs.

SEO 110

SEO ROI MarTech Marketing 110