Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand. Europe and Asia.

eCommerce 107

eCommerce MarTech Retail Fashion 107

Martech

OCTOBER 17, 2023

To thrive, advertisers must find a careful balance between both technologies, ensuring the right level of human oversight and control, as well as an integrated approach to automation that ensures strategic control, brand safety, compliance and, of course, results at scale. AI offers the potential to accelerate these benefits.

Advertising 122

Advertising Agency Communications MarTech 122

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. How brands can succeed in digital asset management : Assessing your brand’s relationship with digital technologies is foundational to campaign success. Marketing operations. Customer journeys.

MarTech 122

MarTech ROI Cookies Entertainment 122

Martech

MARCH 14, 2024

Alicia Arnold is managing director and digital transformation consultant at AK Arnold and her emphasis in her Wednesday session at MarTech will be on measuring customer experience. After all, if you can’t confidently measure it, how do you know if your efforts are improving it? Get MarTech! In your inbox.

MarTech 110

MarTech Conversion Marketing 110

Martech

APRIL 18, 2024

Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. Implementing a sustainable adtech solution is part of adopting a larger environmental mission that brands can communicate proudly to customers. But these improvements have to make business sense as well.

Marketing 112

Marketing Viewability Finance Media 112

Ad Monsters

APRIL 5, 2024

A successful business must understand the dynamics of data regulation, privacy laws, and brand integrity. To follow up on the coverage of this study, I chatted with Compliant CEO Jamie Barnard to delve into the intricacies of compliance within the digital media industry. Where is it working, and where does it need improvement?

GDPR 106

GDPR Impressions Machine Learning Viewability 106

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. How brands can succeed in digital asset management : Assessing your brand’s relationship with digital technologies is foundational to campaign success. Marketing operations. Customer journeys.

MarTech 110

MarTech ROI Cookies Entertainment 110

Martech

MAY 10, 2023

A digital asset management (DAM) system can boost efficiency, break down silos and improve messaging. Corey Davis, digital asset manager for the brand team at Lucid Motors, explains what DCM is and how to use it. “As Finally, the highest point that you can reach is the focus on process improvement.”

MarTech 99

MarTech 99

Martech

JANUARY 3, 2024

Yet, X saw the grand exit of big tech and entertainment brands last year. That said, if marketers do notice drops in engagement in the coming year, other digital channels such as digital video or streaming, as well as SEO investment, would be candidates to take up some of that channel space,” Gutter said.

Audience 140

Audience eCommerce Entertainment Media 140

AdvertiseMint

JULY 14, 2023

The Benefits of Social Media Marketing Services Social Media Marketing and Digital Marketing Final Thoughts on Social Media Marketing Service Frequently Asked Questions on Social Media Marketing Service What Is a Social Media Marketing Service? Besides, it helps ensure users stay loyal to a brand. Improved customer reach.

Media 98

Media Marketing SEO Impressions 98

Martech

FEBRUARY 10, 2022

“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Click here to download!

Marketing 113

Marketing Impressions MarTech Communications 113

Martech

JANUARY 30, 2024

Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad actors and cybercriminals. By leaning on consultants, SaaS, and managed services, businesses can solve complex IT problems. When consumers trust a brand, they are more willing to share data.

Healthcare 117

Healthcare GDPR Finance MarTech 117

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. and worldwide launch, market, and monetize their digital products and content. She helps companies in the U.S.

Ad Tech 106

Ad Tech Media Agency Audience 106

Martech

FEBRUARY 25, 2022

It’s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or upgrade digital asset management systems. How do we currently manage the incoming and outgoing digital assets in our marketing systems today? At what level in the organization will it be managed?

MarTech 117

MarTech Display Advertising Communications Marketing 117

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Retail media will emerge as the cornerstone of effective omnichannel advertising, reshaping the narrative of commerce media as the trusted frontier for brands.”

Retail 117

Retail Media Cookies Electronics 117

Martech

NOVEMBER 20, 2023

After that, how you can improve prompts to get even better answers from me. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Do I need a digital events platform? I am trained with MarTech content.

ROI 117

ROI Conversion Rate MarTech Impressions 117

Martech Series

FEBRUARY 14, 2023

As tools like DALL-E and ChatGPT rise in popularity, AI innovator Evolv AI paves the path to scalable AI adoption amongst marketers, e-commerce managers, and digital leaders who are running experimentation and conversion rate optimization (CRO) programs. “We’re seeing a significant shift in priorities toward growth.

A/B Testing 87

A/B Testing ROI Conversion Rate Conversion 87

Martech

DECEMBER 21, 2023

Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture. Good news if you are running very late on dealing with holiday cards like I am. AI is here to help!

MarTech 120

MarTech Audience Conversion Marketing 120

Martech

APRIL 27, 2023

It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Leading marketers use automation to enhance creativity and engineer more impactful brand experiences. So, what does this mean for brands looking to bolster their digital presence? Everything.

Machine Learning 115

Machine Learning MarTech Marketing Agency 115

Martech

FEBRUARY 28, 2022

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP. Get the daily newsletter digital marketers rely on.

MarTech 98

MarTech Marketing 98

Ad Ops Hero

OCTOBER 2, 2023

Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. Better data management. AI-powered platforms.

Machine Learning 88

Machine Learning Marketing ROI SEO 88

Martech

JANUARY 11, 2024

Here are some of the ways marketers will improve their email programs in the year ahead. Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. “We

Marketing 130

Marketing Cookies Machine Learning MarTech 130

Martech

NOVEMBER 2, 2023

AI Creation simplifies and accelerates the creation of personalized content at scale, that is always on-brand. Innervate updated its AI-powered Digital Asset Management (DAM) solution. Vidable Transformations offers automated content enhancement capabilities to improve the production quality and accessibility of video.

MarTech 115

MarTech Conversion Marketing 115

Martech

APRIL 22, 2022

Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. Better data management. AI-powered platforms.

Machine Learning 145

Machine Learning Marketing ROI SEO 145

Martech

DECEMBER 29, 2023

The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If The blending of physical and digital channels, sometimes called “phygital,” really picked up during the first year of the COVID pandemic. Brands need to be everywhere.

eCommerce 120

eCommerce Retail Electronics Conversion 120

Martech Series

SEPTEMBER 28, 2022

Seasoned Executive Brings a Mix of General Management and Sales Leadership as the Company Expands Reach in Europe for its Creative Workflow and Digital Asset Management (DAM) Software. Geert brings a proven track record of general management and sales leadership skills to Lytho as we extend our presence in Europe,” said Thede.

eCommerce 94

eCommerce MarTech Marketing 94

Martech Series

MARCH 1, 2023

One-Third of Business Leaders Lack Confidence in Customer Experience Proficiency Amid a Global Recession Threat, Budget Cuts and Labor Issues Amidst the threat of a global recession and budget and talent management challenges, one-third of business leaders lack confidence in their organization’s ability to provide high-quality customer experiences.

MarTech 87

MarTech Marketing 87

Martech Series

JULY 11, 2022

Report ranks website performance of the 100 most popular retail brands in the UK, measuring speed, usability and responsiveness. Contentsquare, the global leader in digital experience analytics, announced their inaugural Fast 100 2022 report. Speciality Retail. Home goods and furnishings. Ocado ranked #26 on the Fast 100 list. “In

Retail 89

Retail eCommerce Fashion SEO 89

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction.

MarTech 120

MarTech Audience Conversion Marketing 120

Digital Remedy

JANUARY 12, 2024

In today’s ever-evolving digital landscape, effective marketing strategies demand innovation and precision. In this section, we will explore three ways that you can supercharge your marketing efforts with YouTube TV advertising through Digital Remedy. But how can you utilize this worthwhile platform to its fullest potential?

Advertising 105

Advertising Marketing Click Through Rate Conversion Rate 105

Martech

OCTOBER 10, 2023

Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. As a result, today’s world has given rise to a new breed of empowered consumers who expect more from the brands they support. As a result, ecommerce and digital storefronts have surged.

Pop-Up 122

Pop-Up Banner eCommerce Audience 122

Martech

SEPTEMBER 13, 2023

It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. The harder it is to keep track of, the less consistency across your brand management. Spoiler alert: It was almost never the same. Each upload is a redundant task.

ROI 123

ROI MarTech Communications Marketing 123

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Operationalizing a brand advocacy program.

Marketing 142

Marketing Audience Machine Learning Public Relations 142

Martech

OCTOBER 24, 2023

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Why we care. Discovering new products. customers (67%).

Media 123

Media Communications MarTech Marketing 123

Martech

MAY 2, 2022

“By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team,” said Steve Persch, director of technical marketing at Pantheon, in his presentation at The MarTech Conference. Websites are digital assets. “In Source: Steve Persch. “If

Marketing 107

Marketing CPL Conversion Rate Communications 107

Martech

MARCH 27, 2024

The upside: Benefits of ABM Improved targeting : ABM allows digital marketers to tailor strategies to the specific needs and pain points of target accounts, resulting in more precise targeting. Enhanced personalization: Personalization is crucial in today’s digital landscape.

Marketing 113

Marketing Conversion Rate Audience MarTech 113

Martech

SEPTEMBER 21, 2023

Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. Akeneo , a product information management (PIM) solutions provider, has acquired Unifai, an AI platform for data collection, cleansing, categorization, and enrichment.

MarTech 114

MarTech Conversion Rate Conversion Marketing 114