Basis

JANUARY 22, 2023

As a media planner, several targeting tactics are available to you for every digital initiative you’re working on. Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting.

Retargeting 76

Retargeting Cookies Brand Awareness GDPR 76

Digiday

OCTOBER 4, 2022

Green PMPs allow advertisers to offset the carbon emissions caused by running ads throughout the programmatic supply chain and achieve net-zero carbon emissions on their digital ad campaigns. Its expansive toolkit offers media companies multiple ways to grow revenue. See the complete list of finalists below. . Best CRM Platform Act!

Viewability 68

Viewability Healthcare A/B Testing Food 68

AdvertiseMint

JANUARY 21, 2024

Marketing automation tools can take your digital marketing to the next level. See it as a smart helper doing the hard stuff for you – like emails, posts, ad management, lead tagging, workflows, and more. That means steady brand touchpoints, messaging, and experiences. Every marketer needs these helpful tools.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Automatad Inc.

OCTOBER 27, 2023

million digital video viewers, of which 91% of the consumers prefer video content. But actually, it intrudes on the user experience and decreases user engagement. Because video ad slots improve CTRs and conversions, the ad spend on video advertising has increased from US$36 billion to US$50 billion between 2019 and 2023.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Digiday

JANUARY 1, 2023

At the end of last year, media agencies prognosticators predicted a decent year in media spend this year, in the higher single digits — but scaled back from larger increases they had called for earlier in 2022. Plus, agencies will continue experimenting with different ad formats and content creators as platforms invest in this medium.

Media 70

Media Agency Retail Machine Learning 70

Ad Ops Hero

OCTOBER 2, 2023

AI and change management Change management has long been instrumental to the success of AI projects. But, until this year, this was a relatively manageable problem since the AI projects had limited scope. But, until this year, this was a relatively manageable problem since the AI projects had limited scope.

Finance 91

Finance Marketing Conversion 91

Lemonads

OCTOBER 26, 2020

Despite the fact that some professionals rely solely on first-hand experience, conducting market research can shorten the learning curve and give marketers an advantage over the competition. Below, we’ve put together a guide to help you find the best market research tools for your toolkit. Why Do Marketers Need to Conduct Research?

Marketing 52

Marketing Affiliates Audience Conversion 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Software Development Kit An SDK, or Software Development Kit, is a collection of digital tools, pre-written code, and instructions designed to aid developers in creating applications for specific platforms or services. They streamline tasks like data storage, server interactions, and cloud management. megabytes (MB).

Communications 40

Communications Audience Marketing Advertising 40

MNTN

FEBRUARY 6, 2024

In the past year, businesses across many industries frittered away between 40% and 60% of their marketing budgets, and that’s only on the digital front. After all, moving from continuous trial and error to statistically backed actions helps improve the following.

Marketing 52

Marketing A/B Testing Conversion Control Group 52

Lemonads

AUGUST 2, 2020

Experience has also taught us that some of the best forums for affiliate marketing charge a membership fee, but there’s also a handful of free platforms that offer great resources at no cost. Landing Page Examples: Landing pages have become a staple of the affiliate’s toolkit.

Affiliates 52

Affiliates CPA Marketing SEO 52

Brid.tv

NOVEMBER 11, 2022

Host and manage your video library in a single place. Built-In Video Content Management System. Most publishers have huge video libraries, so having access to various content management features like playlists, categories, and tags is essential. That makes the extra costs of subscribing to one well worth it. Try for free.

Header Bidding 79

Header Bidding Communications Video Ads Ad network 79

Brid.tv

NOVEMBER 1, 2022

Are you looking to start monetizing your content or improve your current monetization infrastructure? Ad Management Tools — Most high-end ad platforms come with extensive tools for managing and optimizing campaigns. These platforms come with all the tools and features that a publisher may need, such as ad yield management.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

OCTOBER 3, 2022

Hosting, managing, and monetizing videos for large publishers and enterprise-level businesses takes a lot of time and resources. An enterprise video platform is a video content management system designed to help enterprise-level businesses host, manage, and distribute videos. Host and manage your video library in a single place.

Header Bidding 52

Header Bidding Video Ads Audience Communications 52

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. When optimizing for customer experience, marketers emphasize tasks that increase engagement at every touchpoint. How to choose the right customer experience strategies.

Communications 143

Communications Marketing Machine Learning MarTech 143

Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. Primis helps publishers serve relevant video content to their users based on their previous viewing experience.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Martech

OCTOBER 17, 2023

OK, now picture that warm vibe in the digital marketing scene. It’s like our favorite café in a vast digital mall. Digital denizens like you and me, we’re after realness. It’s the classic word-of-mouth charm but with an electric, digital spin. Understand how the digital world perceives them.

Marketing 122

Marketing Audience Brand Awareness ROI 122

Lemonads

JANUARY 26, 2021

It’s worth noting that the AdPlexity platform has been broken down into different tools to improve flexibility. The team at AdPlexity goes the extra mile to deliver the best experience while providing fast solutions to any technical issue. This includes tablets, laptops, smartphones, and other devices that can connect to the internet.

Affiliates 52

Affiliates Pop-Up Marketing Banner 52

Single Grain

MAY 4, 2022

WordPress is a top content management system that powers 35% of the total active websites on the Internet. In fact, you can quickly scale your organic traffic if you know how to manage WordPress SEO. In fact, you can quickly scale your organic traffic if you know how to manage WordPress SEO. What Is a WordPress SEO Agency?

SEO 59

SEO Agency ROI Conversion 59

Single Grain

DECEMBER 5, 2023

You could say that AI marketing represents the intersection of technology and creativity (or AI and human ) to create super-targeted marketing campaigns and better customer journey experiences. This intimate knowledge of past purchase behavior, browsing history and customer preferences improves the overall customer experience.

Marketing 52

Marketing Audience CPA Conversion Rate 52

Single Grain

NOVEMBER 20, 2020

In this article, I have listed the top SEO agency software to efficiently manage all your tasks, research and data collection, improve collaboration among your employees, and increase your overall team productivity. Project Management and Team Communication. Because what gets measured gets managed (and, ultimately, grown).

SEO 52

SEO Agency A/B Testing Media 52