Martech

JUNE 10, 2025

The stakes are higher in complex sales In high-consideration industries (healthcare, finance, insurance, etc.), GEO centers around things like presence, brand impressions, sentiment, trust and share of voice. Email: See terms. brands must achieve and maintain trust and provide accurate, nuanced narratives to win customers.

Healthcare 76

Healthcare Finance SEO Impressions 76

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc. prescription fill, digital action, Audience Quality, etc.).

Audience 98

Audience Healthcare Machine Learning Advertising 98

Single Grain

APRIL 13, 2025

Success Story 4: Healthcare Company Drives ROI with Integrated ABM A healthcare technology provider struggled to demonstrate clear ROI from their marketing efforts, making it difficult to secure budget for expanded initiatives. Implemented account-based retargeting to reinforce key messages. Leveraged AI tools like Karrot.ai

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Martech Series

JULY 18, 2022

Sober Peer, a leader in the behavioral science platforms for mental and addictive health has entered into an agreement with BurstIQ, a provider of blockchain-enabled data solutions for the healthcare industry. BurstIQ’s capability is impressive. Partnering with Sober Peer really supports our mission to make the world a healthier place.

Healthcare 98

Healthcare Machine Learning Impressions MarTech 98

Digiday

SEPTEMBER 12, 2023

To expand reach, the campaign also featured 20 macro and micro-influencers in target audience categories (immunocompromised individuals, healthcare providers and caregivers). billion earned, social and paid impressions, while awareness of monoclonal antibodies increased by 38%. billion impressions.

Healthcare 97

Healthcare Impressions Audience Conversion 97

Martech Series

SEPTEMBER 20, 2022

According to Good-Loop’s online carbon calculator, a sample ad campaign that costs $115,000 (£100,000) and delivers 20 million impressions (at a CPM of $6 ) emits around 5.4 ” OMG is the global media agency, responsible for media planning and buying across Sanofi’s consumer healthcare brands.

Healthcare 96

Healthcare Media Advertising CPM 96

Basis

SEPTEMBER 27, 2023

Digital healthcare. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! Now, there's a growing focus on omnichannel, and that’s true for both healthcare provider (HCP) and patient targeting. Personalized medicine. Artificial intelligence.

Pharmaceuticals 98

Pharmaceuticals Healthcare Marketing ROI 98

Martech

MAY 8, 2025

Impressive engineering, but it won’t get anyone anywhere. A healthcare provider redesigned their integration approach around patient care episodes rather than departmental hand-offs. Implementing temporary staff exchanges so digital team members worked in stores and vice versa. The technology didn’t change.

MarTech 111

MarTech Healthcare eCommerce Retail 111

Digiday

MARCH 19, 2024

The results were impressive, from the highest marketing mix modeling ROAS of any CVS marketing channel to 40 million store visits and a 20% surge in website traffic. This partnership underscores a commitment to delivering efficient, forward-thinking strategies that provide CVS competitive advantages in the healthcare industry.

Machine Learning 85

Machine Learning Media Healthcare Impressions 85

Martech Series

JANUARY 11, 2023

Verse , the cutting-edge platform that empowers businesses to connect with their customers and prospects in a more natural and personalized way, has been awarded an impressive seven badges from G2 Crowd for Winter 2023. Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement.

Healthcare 98

Healthcare Conversion Impressions MarTech 98

Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. While impressions, clicks, and sessions still have a role, CMOs should focus on indicators that demonstrate strategic contribution.

Media 59

Media SEO Marketing Healthcare 59

Martech Series

DECEMBER 30, 2022

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. In order to increase its presence in the healthcare IT business, Oracle purchased Cerner on June 7. Cerner is a provider of digital information systems for the healthcare industry.

Healthcare 130

Healthcare Manufacturing Electronics Communications 130

Single Grain

NOVEMBER 1, 2023

In a new era where artificial intelligence is increasingly becoming a cornerstone of digital strategy, questions around AI regulation, especially in highly sensitive sectors like healthcare and finance, are growing louder.

Healthcare 103

Healthcare Finance Machine Learning Impressions 103

Martech Series

AUGUST 9, 2022

The company has a strong customer base across a wide range of verticals, including financial services, insurance, healthcare and manufacturing. Over the past several years, Equalum has seen impressive growth, driven by the company’s flagship platform.

Healthcare 98

Healthcare Manufacturing Finance Impressions 98

Martech Series

FEBRUARY 22, 2023

Metrics such as ad impression, completion rates, viewer engagement rate, click-through rate (CTR), and more can help you identify areas of opportunity and adjust your strategy to get the most out of your efforts. Experimenting with various formats and styles can help you determine what works best for your brand and target audience.

Click Through Rate 98

Click Through Rate Impressions Audience ROI 98

Martech Series

AUGUST 25, 2022

It’s the next chapter in an impressive growth story, and I look forward to helping tell it.”. His experience in healthcare IT parallels that of the financial industry, driven by heavy compliance and regulation. Ncontracts was recently named to the Inc. Adding Shawn was a natural decision.

Marketing 97

Marketing Healthcare Impressions MarTech 97

Martech

APRIL 22, 2025

The CMO leans back, impressed by the digital experience platform (DXP) vendor demo. Last quarter, I sat with a healthcare CMO reviewing their team bandwidth. A healthcare client chose what they called a “B+ platform with A+ implementability” over the analyst-recommended market leader. Their content team?

Healthcare 74

Healthcare MarTech Retail Manufacturing 74

Digiday

MARCH 19, 2024

The results were impressive, from the highest marketing mix modeling ROAS of any CVS marketing channel to 40 million store visits and a 20% surge in website traffic. This partnership underscores a commitment to delivering efficient, forward-thinking strategies that provide CVS competitive advantages in the healthcare industry.

Media 64

Media Machine Learning Healthcare Impressions 64

Martech Series

JANUARY 9, 2023

Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement. “I “With this experienced leadership team in place, Neat will continue to drive the market forward and deliver phenomenal outcomes for our business and customers.”.

Healthcare 96

Healthcare Impressions MarTech Marketing 96

Single Grain

APRIL 30, 2025

Case Study #5: Healthcare Provider Uses Emotional Journey Mapping for 156% Appointment Increase Background A healthcare provider specializing in elective procedures was struggling with high inquiry-to-appointment conversion rates. Here are the most common pitfalls to avoid.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

Martech Series

JULY 26, 2022

The company drove digital engagement to help healthcare professionals around the world deliver care to cancer patients in need. The company created an interactive networking experience that left participants with a lasting impression and featured a mixologist and pre-mailed cocktail kit for participants to follow along at home.

Audience 98

Audience Healthcare Manufacturing Brand Awareness 98

The Ad Tech Blog

MAY 31, 2024

This misalignment can lead to AR experiences that are impressive technologically but fall short in terms of usability and practical value. Expansion into New Industries: Beyond retail and entertainment, AR will find applications in sectors like education and healthcare, providing informative and interactive experiences.

Education 130

Education Entertainment Fashion Retail 130

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Klient Boost ) 1,000 LinkedIn impressions cost $6.05. DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower.

Advertising 98

Advertising Marketing CPC ROI 98

Martech Series

OCTOBER 25, 2022

What surprised me was that the platform is feature rich, but also robust – not a common combination in this space.” – chief product officer in the healthcare & biotech industry “ Cognigy is overall one of the best solutions if not the best on the market. .” – software architect in the retail industry. The use of Cognigy.AI

Conversion 75

Conversion Healthcare MarTech Cookies 75

Martech

OCTOBER 5, 2022

Because of my engineering background, I was fortunate to get an opportunity to join GE Healthcare through its entry-level leadership development program. The most common application is in branding and first click-through impressions. There I was exposed to magnetic resonance imaging (MRI).

Healthcare 98

Healthcare MarTech Education Impressions 98

Martech Series

SEPTEMBER 8, 2022

Marketing Technology News: Guide to Navigating the Future of Healthcare With Conversational AI. A reliable, long-term benchmark for retail marketers to measure their performance against, the research shares overall performance benchmarks by retail vertical and average order value (AOV), as well as baseline benchmarks (e.g.,

Retail 98

Retail eCommerce Conversion Rate Conversion 98

Martech Series

JULY 6, 2022

Vobejda also currently serves on the Board of Directors for total-vision healthcare company, MyEyeDr., I’ve been so impressed with his vision, and I’m excited to support Tinuiti’s extraordinary trajectory and future growth.”

Marketing 95

Marketing Machine Learning Healthcare Agency 95

Martech

APRIL 10, 2024

Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless. healthcare providers) Transcendent : Creating a positive ripple effect (e.g., We need solutions that break new ground, push the boundaries of what’s possible and redefine industry standards.

MarTech 120

MarTech Healthcare Retargeting Audience 120

Basis

OCTOBER 17, 2022

As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. Many industries—including finance, healthcare, and manufacturing—have already implemented broad automated processes to improve efficiency, while the marketing industry lags behind.

Media 98

Media Marketing Healthcare Manufacturing 98

The Ad Tech Blog

JUNE 2, 2024

Fraudsters use various techniques, such as click fraud and impression fraud , to manipulate ad metrics and generate illegitimate revenue. Adoption in New Industries: Real-time anomaly detection will be adopted in new industries, such as healthcare and finance, to enhance security and prevent fraud.

Machine Learning 130

Machine Learning Healthcare Finance Advertising 130

Martech Series

NOVEMBER 21, 2022

Diffblue’s software helps leading financial services, healthcare and technology companies around the world accelerate their application modernization projects, reduce failures in production, and empowers developers to focus on what they do best – write great code.”. “We

Machine Learning 75

Machine Learning Healthcare MarTech Impressions 75

Single Grain

AUGUST 8, 2023

A combination of native and catalog feed ad units was used, and both delivered impressive results. The paid LinkedIn campaign served as an awareness tactic, generating 136,811 impressions and 146 visits to the contact page. Key Results: The digital campaigns consistently achieved over 1 million impressions.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Martech

JANUARY 25, 2022

Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. Healthcare providers. CRM systems’ ability to synchronize and share vital health information makes them key assets for hospitals, doctors and other healthcare providers. Hotels and hospitality.

Marketing 98

Marketing Communications Healthcare Finance 98

Ad Monsters

JUNE 7, 2024

The Rise of the New Tracking Cookie In the early days of digital advertising, nearly all ads were contextual; Google AdSense assessed web page content and if it matched the topic of an ad creative, Google would fill the impression. Smith is in your healthcare network, schedule an appointment today.” This was far from a unique event.

Cookies 105

Cookies Ad Tech AutoMobile Healthcare 105

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). If there ever were a golden word in marketing, it’d be evolution.

AutoMobile 141

AutoMobile Marketing Healthcare Manufacturing 141

Single Grain

MAY 30, 2025

You create targeted ads and pay when users interact with them (typically through clicks or impressions). When customers need in-depth information before making decisions (common in B2B, healthcare, and high-consideration purchases), organic content establishes credibility that ads simply cannot match.

SEO 52

SEO ROI Conversion Rate Conversion 52

Single Grain

JULY 31, 2019

Impressions. The idea was impressive and it caught users by surprise, who were then driven to Snickers branded playlist named “The Hunger List”. ” The campaign was able to generate 78,861 total clicks, 1,710,564 unique reach and 6,805,995 overall impressions. Interaction with the Hunger Hits playlist. Doctor Who.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100