Martech Series

JULY 26, 2022

Report Revealed Half of the 90 Million Unique Users Exposed to Video Ads with Commerce Capabilities Engaged with Ads From KERV’s Platform Within a Six Month Period. Further, the results showed that the most engaging content categories included style and fashion, food and beverage, and home and garden.

Brand Awareness 97

Brand Awareness Food Video Ads Fashion 97

Single Grain

JULY 29, 2021

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Therefore, unlike other video advertising platforms such as YouTube, you can be sure that your ads will be heard by the user.

Video Ads 59

Video Ads Impressions Audience Advertising 59

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. Does video deliver beyond awareness-generation?

Video Ads 52

Video Ads Advertising Banner Real Estate 52

VideoWeek

MAY 17, 2023

The available inventory covers WBD’s owned and operated sites and apps, for brands including Food Network, Animal Planet and HGTV. Dynamic ad insertion also unlocks inventory from third-party partnerships, the company said.

Video Ads 59

Video Ads Food Audience Advertising 59

Martech Series

JULY 11, 2022

Rising grocery prices and continuing supply chain issues leave consumers struggling to not only find the products they want and need but to stretch their food budgets as far as possible. Yet, grocery prices are continuing to rise across all tracked channels – affecting food, dollar, online, and more recently impacting club and mass.

Retail 97

Retail Food Display Advertising MarTech 97

Basis

SEPTEMBER 16, 2022

These are just a few of the outlandish images seen at the start of Del Taco’s video ad highlighting their “20 Under $2” menu. And though the ad first ran when inflation was only 7% (ah, what a time), the takeaways for marketers are as relevant today as they were then. Eggs that cost a bajillion dollars. Gas that costs $5,333.90

Food 98

Food Video Ads Retargeting Ad Tech 98

Single Grain

JULY 16, 2021

Delivery Type: You can choose “Standard” (your ad budget will be spent evenly) or “Accelerate” (your ad budget will be spent as quickly as possible): Note: After creating the ad group, you can’t change the Start Date, Optimization Goal or Conversion Event. Step #6: Create Your Ads. We’ll start by selecting an ad format.

CPM 133

CPM Conversion Audience CPC 133

Martech Series

AUGUST 11, 2022

CTV has become the most popular platform for video advertising, accounting for the most impressions served across all devices for 17 consecutive quarters, according to the latest research from Extreme Reach (ER), the global leader in creative logistics. The report covers video ad serving in the U.S.

Impressions 98

Impressions Food Education Video Ads 98

Ad Beat

AUGUST 23, 2024

Guinness Ad spend and networks Guinness invested an estimated $427,000 in display ads over the last six months — but almost all of that budget has been spent since the start of May: Source: Adbeat The majority of those ad bucks were dedicated to programmatic, while about one-quarter was spent on video ads.

Food 81

Food Brand Awareness Audience Video Ads 81

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

InMobi

JUNE 9, 2020

As a sequel to our blog on the video programmatic spends across Asia , we unravel the performance of video programmatic ads in Southeast Asia, ANZ and India for the period between Q2, 2019 to Q1, 2020 Programmatic Video Performance in Southeast Asia 1.Video Engagement driven by vertical videos is 3X of horizontal videos.

Click Through Rate 52

Click Through Rate Banner Finance Food 52

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Marketing Dive

JUNE 12, 2025

Two commercials promote the effort and leverage the concept of a “munch slip,” where those craving the chain’s food mistakenly say “munch” instead of “much” and make Jack Box appear. The livestream will also be held in T-Pain’s home in Atlanta, where Jack Box will be onsite.

Entertainment 59

Entertainment ROI Agency Retail 59

Monetize More

MARCH 3, 2023

Viewdeos Viewdeos helps publishers monetize traffic through video advertising. You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. Click here to find out more about Viewdeos.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Ad Beat

APRIL 24, 2024

Let’s dance… Spotify Ad spend and networks We estimate Spotify has shelled out approximately $5.6 million on display advertising in the US over the past six months, with three-quarters of its display ad budget dedicated to video ads. Video Video ads, on the other hand, are clearly a major focus for Spotify.

Pop-Up 86

Pop-Up Display Advertising Video Ads Native Advertising 86

VideoWeek

MARCH 14, 2025

The Week for Publishers Tastemade Acquired by Food Delivery Business Wonder Food-focussed media business Tastemade has been acquired by food delivery startup Wonder, which owns Grubhub and Blue Apron in America, for $90 million according to the Wall Street Journal.

Food 52

Food Media Ad Tech Agency 52

Martech

MAY 2, 2024

A food delivery app measured 23% app re-engagement and 6% app reinstall rate following exposure to a recent Super Bowl ad, the company shared from the NewFronts stage. T-Mobile also announced a partnership with streaming company Plex to expand CTV reach with free ad-supported TV (FAST) on-demand.

Audience 116

Audience Retargeting Ad Exchange Food 116

Martech Series

NOVEMBER 10, 2022

In-game advertising is anything like digital video ads, banners, audio ads, and mini-games presented on the gaming screen. The most popular types of in-game advertising (IGA) are dynamic ads, static ads, and gamevertising. Wendy’s, a popular fast-food giant has successfully nailed in-game advertising.

Banner 98

Banner Food Advertising Audience 98

InMobi

APRIL 12, 2022

11) About a third of Gen Zers who have a fast food brand on their mobile devices choose to use these apps to save time. 16) 30% of Gen Zers enjoy seeing ads in mobile apps. 17) They notice video ads more than other mobile ad formats (45%). This is significantly more than other generations.

Retail 69

Retail Food Mobile Ads Video Ads 69

VideoWeek

JULY 13, 2022

Best Social Video Campaign – Zefr, TikTok, M&S and Mindshare. Best Use of Data in a Video Campaign – Finecast and Wavemaker for BMW. Best Video Ad Tech Innovation – Dynamic Video Captions by Sharethrough. Commercial Leader of the Year – Austin Scott, EMEA Advanced Video Lead, Xandr.

Ad Tech 64

Ad Tech Entertainment Food Video Ads 64

AdvertiseMint

SEPTEMBER 17, 2023

Below are the different types of TikTok ads: 1. In-feed ads. In-feed ads are short video ads that appear in TikTok users’ feeds as they scroll through the app. An in-feed ad can last up to 60 seconds and usually includes a call to action button. TopView ads.

Fashion 52

Fashion Video Ads Food Education 52

InMobi

APRIL 30, 2020

COVID-19's Impact on Food Buying Behavior Both Saudi Arabia and UAE are currently under lockdown, and that has impacted grocery and food buying behavior in both countries. Among people in Saudi Arabia, 39% said they have started cooking from home since the lockdown began, while only 5% said they have increased food delivery.

Food 52

Food Entertainment Video Ads Communications 52

Digiday

NOVEMBER 2, 2022

To accomplish this, the brand is investing its marketing dollars on TikTok with short form videos ads — and moving those dollars from Facebook to TikTok. Gut health care company Supergut is revamping its social media strategy to focus on TikTok as its primary social media platform.

Conversion 73

Conversion Food Education Audience 73

illumin

JUNE 27, 2024

This news comes as part of the ride-hailing app’s expansion of its proprietary advertising platform, Journey Ads (not to be confused with journey advertising ). Launched back in 2022, Uber’s Journey Ads offers display and video ads paired with demographics-based and behavioral targeting along with campaign performance measurement.

Demand Side Platform 59

Demand Side Platform Video Ads Food Advertising 59

Single Grain

JULY 31, 2019

54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards. In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% for standard ads). Dive Deeper: 8 Tips for Successful Mobile Video Advertising. of mobile users in the U.S. 23% of U.S.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

InMobi

SEPTEMBER 14, 2021

According to leading publisher QSR magazine, consumers will continue to use mobile apps for food delivery post-lockdown and are likely to spend more on food delivery now than before the pandemic. Now, as lockdowns around the world begin to ease, mobile continues to take center stage in determining the growth of QSRs.

Marketing 52

Marketing Food Rich Media Mobile Ads 52

Martech Series

JANUARY 5, 2023

Amazon’s CPC ad types include sponsored products, sponsored brands, and sponsored displays. As of June 2021, the average CPC for Amazon ads was $1.20. If you advertise on Amazon utilizing their managed-service option (display ads, video ads, and ads that are run through the Amazon DSP) expect to spend a minimum of $50,000.

CPC 106

CPC eCommerce Conversion Food 106

Basis

APRIL 24, 2023

Advertisers can take advantage of this and place their ads in moments that are meaningful to audiences. With digital screens popping up virtually everywhere, there’s a wide variety of places to connect meaningfully with audiences.

Advertising 95

Advertising Demand Side Platform Pop-Up Audience 95

InMobi

AUGUST 30, 2016

While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontally, with TV and desktop in mind and mobile as an afterthought.

Video Ads 52

Video Ads Rich Media Banner Food 52

VideoWeek

NOVEMBER 15, 2024

The publisher appears to be running video ads within the feed. “With our new video offering BILDplay and our new BILDshorts, we are doing just that: fast video content that can be easily consumed anywhere and by anyone on their mobile phone.”

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

MNTN

JANUARY 6, 2025

These are 125+ reliable networks that weve all grown to know and love, like CNN, CNBC, Food Network, and more. Apart from the inventory, tracking, measurement, and overall experience benefits – attribution is a priority for performance marketers and they should be wary of how this is measured on other OTT ad platforms.

Advertising 52

Advertising Retargeting CPA Audience 52

illumin

JANUARY 30, 2019

Utilizing digital formats prior to the big event and continuing them after the Super Bowl can generate a much better ROI than relying on the 30 second (or some variation of) TV ad. These purchases include, for example, foods and beverages, game-related merchandise, other apparel, decorations and televisions.

Advertising 63

Advertising Rich Media ROI Food 63

Digiday

OCTOBER 27, 2022

This conversation was in the run-up to its unBoxed conference where it unveiled a flurry of updates, including video ads , platform updates, plus a burgeoning partnership program.

Advertising 73

Advertising Demand Side Platform Conversion Audience 73

illumin

JANUARY 9, 2019

Statistics actually indicate that engaged viewing time, earned views, and social interactions all decline rather rapidly once campaign execution begins: Source: Visible Measures Data, 241 food & beverage video ad creatives from 2016. Audience attention remains a proven pain for many marketers.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

InMobi

OCTOBER 7, 2019

Here are some great examples of how brands have used in-app advertising to effectively engage with their target audiences: Wendy’s leverages in-app video advertising to stay top of mind with consumers between 18 and 49. They have seen great success from this, with video ad completion rates up to 90% and higher.

Marketing 52

Marketing Viewability Food Rich Media 52

Digiday

FEBRUARY 22, 2023

of the share of categories, while beauty products and food each account for more than 7%, per McKinsey. ” This month, video commerce platform Firework launched a partnership with The Fresh Market to use the first shoppable live commerce retail media network (RMN) in the U.S.

Conversion 96

Conversion Agency Fashion Retail 96