Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

Marketing 126

Marketing Finance Conversion Rate MarTech 126

Martech

MAY 19, 2025

As you likely know, there are now 15,384 martech solutions on the market, thanks to an update earlier this month to the annual census taken by Scott Brinker and Frans Riemersma as part of their Martech Day event. If you’re a regular MarTech reader, you probably know I’m talking about Databricks and Amplitude.

MarTech 86

MarTech Finance Marketing Media 86

Martech

JANUARY 22, 2025

Even more fascinating is how companies aren’t returning to traditional event marketing. For marketers, mastering this intersection requires a marriage of separate elements to create a cohesive event marketing strategy. Another marketing acronym?” They’re reinventing it. ” Yes, I know.

Marketing 117

Marketing Finance ROI Media 117

Martech

NOVEMBER 21, 2024

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. A CEO’s perspective on investment effectiveness Risk on marketing investment.

Marketing 113

Marketing Finance ROI Conversion 113

Martech

APRIL 7, 2025

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. ROI in B2B marketing is distracting us from what drives effectiveness. We consented to the devaluation of B2B marketing I’m not saying ROI isn’t essential; it is. Our display ads created #X MQLs.

ROI 122

ROI Marketing Finance Education 122

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years.

Marketing 131

Marketing Non-Profit MarTech Education 131

Martech

SEPTEMBER 20, 2024

Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. But disconnected spreadsheets and presentations made it hard to keep everything aligned across their 30+ local markets. The post Fueling better marketing plans with Shell appeared first on MarTech. 25 at 9 a.m.

Marketing 76

Marketing Finance Communications MarTech 76

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Dig deeper: Rethinking fit, growth and go-to-market for the modern startup 2. What does this mean for marketing and GTM teams? Are you kidding?

Marketing 127

Marketing Finance Conversion Communications 127

Martech

NOVEMBER 21, 2024

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. A CEO’s perspective on investment effectiveness Risk on marketing investment.

ROI 102

ROI Marketing Finance Conversion 102

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it.

Marketing 115

Marketing ROI Finance MarTech 115

Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. That’s where you, the marketer, are challenged to translate marketing into hard numbers, proving its worth beyond a flurry of activity. Bank: “Engineering builds it, Marketing translates it. Perception is everything.

ROI 126

ROI Finance Brand Awareness Conversion 126

Martech

AUGUST 21, 2024

Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience. The customer experience imperative: Moving beyond isolated tech solutions In many companies, the norm is to purchase and manage martech separately from other teams. Their CMO owns marketing, sales and support.

Finance 116

Finance MarTech Media Marketing 116

Martech

OCTOBER 31, 2024

Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the market, and licenses are constantly coming up for renewal. We all know there’s no such thing as a “typical” martech app replacement. 1 response. 1 response.

MarTech 73

MarTech Finance ROI Marketing 73

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. There are several key factors to consider when conducting a detailed marketing audit. Imagine your business provides services to help other companies manage their finances and payroll.

Marketing 119

Marketing Audience Shipping Finance 119

Martech

APRIL 15, 2025

Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. It will undoubtedly favor performance marketing channels. The result? Processing.

ROI 102

ROI Marketing Brand Awareness Conversion 102

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Email marketing platforms and financial activity. Though the email category is well established, there are still plenty of investors who believe marketers are looking for innovations. Venture funding.

MarTech 120

MarTech Marketing Demand Side Platform Finance 120

Martech

FEBRUARY 10, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Enhanced engagement: Web3 technologies enable marketers to create more interactive and engaging experiences.

Marketing 128

Marketing Finance MarTech Audience 128

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. However, it also introduces new risks.

A/B Testing 136

A/B Testing Machine Learning Finance Fashion 136

Martech

JANUARY 2, 2025

Marketing teams make changes all the time. But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort to communicate and deliver change is necessary. This leads to low adoption and utilization rates. Invest in the change.

Marketing 125

Marketing Communications Finance MarTech 125

Martech

MAY 16, 2025

The AI wave hitting digital marketing is filled with slop AI-generated content that doesn’t engage people or search engines. It’s not a reliance,” said Noam Dorros, director analyst on search marketing and AI for Gartner. Marketers need to be careful about overreacting to new developments in overviews.

Real Estate 89

Real Estate SEO Finance MarTech 89

Martech

AUGUST 19, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Click Through Rate 113

Click Through Rate Mobile Search Finance SEO 113

Martech

FEBRUARY 26, 2024

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. Although this is my dramatized version of my fear for marketers, it need not be the end of the story.

Marketing 139

Marketing Finance MarTech Pop-Up 139

Martech

NOVEMBER 20, 2024

Data-driven marketers can minimize those negative feelings by approaching their reviews the way they approach their campaigns. Dig deeper: Where to find marketing ideas to boost your performance Baselines, not benchmarks The adage, “Comparison is the thief of joy,” is particularly relevant in performance reviews.

Marketing 120

Marketing Finance Conversion Media 120

Martech

SEPTEMBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today is Day 2 of MarTech! The one thread running through almost everything at the fall MarTech conference is the data challenge. Chris Wood, Editor.

MarTech 125

MarTech Healthcare Finance Cookies 125

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Companies often fail to realize the full potential of their martech investments due to a lack of understanding and utilization. The effects of martech bloat vary depending on company size and scope.

MarTech 125

MarTech ROI Healthcare Finance 125

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Martech’s influence needs to extend beyond marketing.

MarTech 118

MarTech Conversion Rate Finance Conversion 118

Martech

SEPTEMBER 12, 2024

The keynote of Oracle’s Fusion offerings has been to fuse new and better relationships between marketing and sales teams. That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. Sales is focused on accounts and marketing is focused on contacts.

Manufacturing 120

Manufacturing Finance Marketing Retail 120

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

MarTech 127

MarTech Finance Conversion Audience 127

Martech

JANUARY 20, 2023

There are very real dangers in saying “no” in the marketing technology and operations space. But instead of coming to the marketing technology and operations folks, they went with a tool with a free tier like Asana or Trello. When they are brought to light, the marketing technology and operations folks are understandably frustrated.

MarTech 121

MarTech A/B Testing Manufacturing Finance 121

Martech Series

FEBRUARY 15, 2023

This new round of capital together with the financing announced on February 3, 2023 , will provide Atento with additional operating liquidity and financial flexibility to address its near-term financial liabilities. This capital raise is a key milestone and significant step toward strengthening Atento’s liquidity position. Atento S.A.,

Finance 82

Finance MarTech Marketing 82

Martech Series

NOVEMBER 1, 2022

ShortTok , an early-stage software company developing automated visual storytelling technologies, announces today that it has secured a financing commitment from Info Edge Ventures, subject to regulatory approvals. Marketing Technology News: Kibo Spins Out Personalization Business Under the Monetate Brand.

Finance 87

Finance Machine Learning MarTech Education 87

Chief Martech

JULY 11, 2022

I’m now back in the saddle, recharged and reenergized about all that’s happening in martech. Indeed, it’s the burgeoning category of non-IT “business operations” pros — marketing ops, sales ops, revenue ops, CS ops, etc. — This isn’t just a marketing ops thing either. Here’s the first….

MarTech 103

MarTech Marketing Finance 103

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content. . Get MarTech!

Marketing 138

Marketing Finance MarTech Audience 138

Martech

MARCH 1, 2022

One of the superpowers marketing professionals are expected to have is staying on top of the evolving marketing technology landscape. It’s impossible to be a walking, talking expert about every technology — or even technology category — in the marketing landscape. Marketing and, by default, martech is additive.

MarTech 109

MarTech Healthcare Marketing Finance 109

Martech

DECEMBER 5, 2023

Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. I’ve personally experienced this utopia, but most marketers have not. Partner marketing costs. Local field marketing event.

Finance 128

Finance Marketing Communications ROI 128

Martech

OCTOBER 31, 2024

Hispanic consumers: An underserved market ready for innovation If U.S. Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support. Processing.

Machine Learning 135

Machine Learning Conversion Retail Finance 135

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals.

Marketing 140

Marketing Machine Learning Finance MarTech 140