Marketer’s Guide to CTV Video Ad Specs & Formats (2025)
MNTN
FEBRUARY 18, 2025
Highlight your brand at the beginning and end of the ad, and pair on-screen text with dialogue or a strong voiceover to reinforce your message. Minimum bit rate: 6 Mbps Creative Tips for Roku Advertising Ensure your brand is mentioned within the first three seconds of the video asset to ensure your audience knows what they are watching.
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