The Ad Tech Blog

JULY 11, 2024

This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Federated learning can be applied in various industries beyond advertising. FAQs What is federated learning?

Ad Targeting 130

Ad Targeting Machine Learning Ad Tech GDPR 130

Martech Series

NOVEMBER 22, 2022

Acerta Analytics, the leading provider of advanced analytics solutions that leverage machine learning and artificial intelligence (ML/AI) to turn complex product data into actionable insights, has raised an $8M ($10.4M CAD) Series B round. CAD) Series B round.

Manufacturing 98

Manufacturing Machine Learning Electronics Shipping 98

Venture Beat, Marketing

MAY 12, 2022

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

Machine Learning 97

Machine Learning Electronics Marketing 97

The Ad Tech Blog

MARCH 10, 2024

– HIPAA, the Health Insurance Portability and Accountability Act of 1996 , establishes national standards for electronic healthcare transactions and national identifiers for providers, health plans, and employers. Can startups use patient data for machine learning without violating HIPAA? Why Compliance Matters ?

Healthcare 130

Healthcare Electronics Machine Learning 130

Martech

MARCH 4, 2024

It plans to use Amazon Bedrock’s choice of foundation models from third-party AI companies delivered via a single API, as well as Amazon SageMaker to build and deploy machine learning models at scale. WPP spends heavily too.

Machine Learning 126

Machine Learning Electronics Retail eCommerce 126

All About Advertising Law

AUGUST 12, 2022

While service providers to “covered persons” under the CFPA are already subject to the Act, Congress carved out an exception for service providers offering or providing to covered persons “time or space for an advertisement for a consumer financial product or service through print, newspaper, or electronic media.” Theoretically, yes.

Electronics 98

Electronics Marketing Machine Learning Banner 98

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc.

Audience 98

Audience Healthcare Machine Learning Advertising 98

Martech Series

MARCH 7, 2023

Through powerful workflows, electronic forms, document management and analytics, the Laserfiche® platform accelerates how business gets done, enabling leaders to focus on growth across the enterprise. Laserfiche pioneered the paperless office with enterprise content management.

Machine Learning 98

Machine Learning Electronics Healthcare Manufacturing 98

Martech Series

FEBRUARY 16, 2023

The Prosper Wisdom Suite can deliver timely forward-looking consumer insights & signals to all teams within an enterprise; from executives in the boardroom, to business users, to financial forecasters, to research analysts and to data scientists and machine learning AI.

Electronics 98

Electronics Retail Machine Learning MarTech 98

Martech Series

JANUARY 26, 2023

What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.” Marketing Technology News: Influencer Marketing Trends for 2023 Determined to see that all advertisers should benefit from programmatic advertising, the Preciso team remains on a mission to open the market to smaller brands.

eCommerce 98

eCommerce Machine Learning Display Advertising Electronics 98

Martech Series

NOVEMBER 11, 2022

Its coverage spans cutting-edge topics including electronic vehicles, autonomous driving, artificial intelligence, machine learning, laser radar, processors and other vehicle hardware.

Manufacturing 98

Manufacturing Media Machine Learning Electronics 98

Martech

JUNE 26, 2024

Shih also pointed out that LG Electronics is using genAI to speed up ad production. Conventional wisdom is that we’ve spent the last decade building these very large specialized machine learning models for everything from ad serving to newsfeed serving to video serving — something we didn’t question.

A/B Testing 120

A/B Testing Machine Learning Cookies Electronics 120

MNTN

JUNE 3, 2022

8 Machine Learning Examples From Brands To Inspire Digital Marketers – Machine learning is making waves in the digital marketing world. Socials Are the New Search Engines: What This Means for Digital Marketing – In its infancy, social media was a tool for direct electronic information exchange.

Marketing 97

Marketing Machine Learning Affiliates Electronics 97

Ad Monsters

JANUARY 12, 2024

When consumers see a product on TV, they want to be able to quickly learn more or purchase that product and increase the ease of access along their path to purchase.” ” – Michael Scott, VP of Sales and Ad Operations, Samsung Electronics America Will We Get Measurement Right in 2024?

Viewability 111

Viewability Electronics Retail Audience 111

Venture Beat, Marketing

MAY 12, 2022

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

Machine Learning 52

Machine Learning Electronics Marketing 52

Venture Beat, Marketing

MAY 12, 2022

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

Machine Learning 52

Machine Learning Electronics Marketing 52

Venture Beat, Marketing

MAY 12, 2022

Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.

Machine Learning 52

Machine Learning Electronics Marketing 52

Martech Series

DECEMBER 30, 2022

With the help of the Oracle Autonomous Database, the hands-free Voice digital assistant, and the Apex minimal code development tools, the company has now opted to update the Cerner electronic medical records software. Additionally, Tower’s vast IP and electronic design automation connections will be made available to Intel.

Healthcare 130

Healthcare Manufacturing Electronics Communications 130

Ad Monsters

MAY 20, 2024

Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. As Samsung continues to push the boundaries of innovation, discover how they leverage AI and machine learning to drive conversion, enhance targeting, and offer unparalleled advertising solutions.

Audience 59

Audience Machine Learning Real Estate ROI 59

Martech Series

MARCH 7, 2023

Through powerful workflows, electronic forms, document management and analytics, the Laserfiche® platform accelerates how business gets done, enabling leaders to focus on growth across the enterprise. Laserfiche pioneered the paperless office with enterprise content management.

Machine Learning 52

Machine Learning Electronics Healthcare Manufacturing 52

InMobi

NOVEMBER 11, 2014

Big box retailers can guarantee the number of coupons clipped Consumer electronics brands can guarantee the number of add-to-calendar downloads What does all this translate to? How Does It Work? Between 1.8X

Machine Learning 52

Machine Learning Impressions Retail Electronics 52

Digiday

FEBRUARY 13, 2023

For example, McAfee researched using adversarial AI — which uses machine learning to make AI attacks fail — to determine how malware bypasses AI-based detection mechanisms. Over the past few years, McAfee and other companies increasingly applied AI tools such as natural language processing to assess and categorize the web.

Machine Learning 69

Machine Learning Electronics Ad Tech Marketing 69

Digiday

NOVEMBER 30, 2022

Dentsu has hired Brent Koning, a former vp of esports at Electronic Arts, as its global gaming lead and executive vice president. As we start to use data more and more, and we start to use machine learning more and more — the less friction you can have with your consumer, the easier budgets become unlocked.”.

Media 69

Media Advertising Machine Learning Education 69

AdvertiseMint

SEPTEMBER 18, 2023

Whether it’s books, electronics, or dog toys, they’ve got it covered. These services include web hosting, data storage, and machine learning. They include: 1. E-commerce sales: Amazon’s bread and butter. They sell everything from A to Z, and each item sold contributes to their daily earnings.

Machine Learning 52

Machine Learning Food Electronics Shipping 52

AdvertiseMint

SEPTEMBER 28, 2023

It provides customers a wide range of products, including groceries, apparel, electronics, and household goods. Also, its strong AI and machine learning offerings help provide tools and services for training models, natural language processing, computer vision, and more. Google Cloud Platform.

Retail 52

Retail Machine Learning Electronics Audience 52

Martech Series

FEBRUARY 9, 2023

It acts as a digital alternative to a physical asset and is built with advanced machine learning and automation technologies. Digital Twin A digital twin is a virtual representation of a real-life object, structure, or process that is updated in real-time using tracking data and 3D-modeling techniques.

Electronics 98

Electronics Audience Entertainment Marketing 98

illumin

OCTOBER 20, 2023

For example, an electronics retailer may choose categories such as “technology,” “gadgets,” or “computers” to reach potential customers interested in those areas.

Advertising 52

Advertising Audience Machine Learning Conversion 52

InMobi

NOVEMBER 2, 2021

The topic of this thesis, ‘The 4th Industrial Revolution - Why the proliferation of Data and application of Machine Learning & Automation threatens to disrupt and disintermediate the Agency model for Advertisers’, is something that is still intently discussed within the industry.

Entertainment 52

Entertainment Search Advertising Machine Learning Communications 52

Lemonads

AUGUST 30, 2020

Their Algorithms and machine learning make intelligent recommendations that optimize revenue. Let’s get a better view: As we can notice from the stats above, Taboola has better usage coverage in more website categories, especially in Arts & Entertainment, Computers Electronics & Technology, News & Media, and Games.

CPC 52

CPC CPM Native Advertising CPA 52

AdvertiseMint

OCTOBER 20, 2023

E-commerce refers to all forms of electronic commerce, including transactions made on desktops, laptops, and other devices. With advancements in AR, AI, and machine learning, users can expect tailored product recommendations, virtual try-ons, and more interactive features.

Retail 40

Retail Machine Learning Electronics Conversion Rate 40

Single Grain

JUNE 5, 2023

User Guiding ) 99.01% of advertised products are marked as “new.” ( User Guiding ) 18% of advertised electronics are refurbished. Live Your Message ) 54% of internet users would rather watch a video to learn about a product than read a text description. of brands say they will use AI or machine learning in their influencer campaigns.

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

AUGUST 25, 2023

The new app essentially acts as the electronic programming guide (EPG) for the FAST content it hosts, giving it significant power over discovery and promotion of FAST content. Read on VideoWeek. “A particular focus will also be on strengthening conceptual digital marketing as well as brand and contextual environment marketing.”

Media 52

Media GDPR Retail Agency 52

Single Grain

DECEMBER 6, 2019

Predictive analytics is the practice of using data mining, predictive modeling and machine learning to identify patterns and attempt to predict the future. AI becoming more human-like ( Google AI is developing quantum algorithms that will drastically improve machine learning). 26) Big Data and Deep Learning.

Marketing 145

Marketing SEO Conversion Audience 145

Digiday

SEPTEMBER 9, 2022

New privacy laws are needed to address newer formats like email and online search said Caitriona Fitzgerald, deputy director of the Electronic Privacy Information Center (EPIC), who said Google’s use of tracking email and search history for ad-targeting would be illegal if applied to older communication formats like mail and telephone calls.

Machine Learning 68

Machine Learning Retail Electronics Ad Targeting 68