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Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

Marketing Dive

Published July 10, 2025 By Aaron Baar post share post print email license Samsung Ads' Mobile Conversion product allows game publishers to find CTV viewers with a high propensity to download gaming apps using AI and advanced machine learning. The solution is powered by inventory on Samsung TV Plus.

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How competitor monitoring enhances pricing strategies and market penetration

Digital Ad Blog

For instance, an e-commerce retailer selling consumer electronics can automatically adjust pricing when a competitor lowers its rates or launches a promotional campaign. Machine learning continuously refines pricing strategies, ensuring that businesses maintain an edge in both existing and new markets.

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Tactics to Dominate Micro-Moments and Capture Customer Intent

Single Grain

higher engagement with predictive content recommendations 58% increase in customer satisfaction scores Tactical example: Use machine learning to analyze past purchase data, browsing behavior, and seasonal trends to predict when a customer might be entering a new buying cycle. Key Metrics 82% accuracy in predicting customer intent 3.9x

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Innovations in Search and Social Advertising

Basis

THE CONTEXT: So many of last years Performance Max updates favored Googles AI and machine learning over advertiser oversight. Product categories available to search include home goods, electronics, apparel, and grocery store items. These include high bounce rates and traffic spikes without corresponding conversion increases.

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Zero-Party Data Methods That Boost Personalization by 217%

Single Grain

Implementation Strategy Develop machine learning models that identify patterns in zero-party data. Community members showed 217% higher lifetime value compared to non-members. Predictive Personalization Models Advanced AI systems can extend the value of zero-party data by predicting additional preferences.

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Sinclair Names Narinder Sahai EVP and CFO

Adweek

He also has strong technology expertise, including artificial intelligence and machine learning, from his Amazon Web Services (AWS) experience and undergraduate degree in electronics and electrical communication engineering. He was CFO of RumbleOn, Inc. before that. and continue to deliver long-term value for our stakeholders.”

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Samba TV & TCL Announce Research and Development Partnership to Build Next Generation of AI Powered Smart TVs

Martech Series

Samba TV , the leading provider of television technology and content analytics, today announced it has entered into a new multi-year research and development (R&D) venture with TCL, one of the leading consumer electronics brands in the world.