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Why decoupling from FIFA could spark a brand partnership renaissance for EA FC

Digiday

29, Electronic Arts will release EA Sports FC 24 — the first iteration of the company’s wildly popular football title after EA parted ways with FIFA last year. Unshackled from its relationship with the governing body, EA now finds itself free to bring a wider and deeper range of advertisers inside the game.

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Utherverse CEO Brian Shuster Granted Seven New Patents for Metaverse Development and Operation

Martech Series

Sensors cooperating with the pins detect forces externally applied to the pins and a communication subsystem is utilized to communicate over a network, with a remote electronic device.

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Egnyte Announces Document Certification Service Using Blockchain Technology

Martech Series

Working with regulatory bodies has always been challenging, but in these unprecedented times, emphasis on information technology, security, and the need to protect valuable electronic assets and preserve data integrity has never been more important.

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Mitigating Class Action Exposure: An Excerpt from the Advertising Law Tool Kit

All About Advertising Law

Enforcement actions by the Federal Trade Commission (FTC), Food and Drug Administration (FDA), state attorneys general, and self-regulatory bodies such as the Electronic Retailing Self‑Regulation Program (ERSP) and the National Advertising Division (NAD) of the Better Business Bureau (BBB) are breeding grounds for class action litigation.

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TUGA Launches Interactive Digital Marketing Tools

Martech Series

The VR promotional tool offers the public unique ways to experience the TUGA vehicle platform features, including the operations of the innovative canopy, expandable chassis, retracting rear axle, and onboard electronics, which are demonstrated when using Quest VR goggles.

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Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media

Digiday

Dentsu has hired Brent Koning, a former vp of esports at Electronic Arts, as its global gaming lead and executive vice president. So, if you advertise to me Dove Body Wash, that’s a miss, but Axe Body Spray is a win. The Japan-based agency holding group launched its gaming arm , aptly named Dentsu Gaming, in September 2021.

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The Legal Framework for Consumer Protection and Product Safety in the U.S.

Digital Ad Blog

exploring key laws, regulatory bodies, and enforcement mechanisms that safeguard consumer rights and promote product safety. The American legal system has established a robust framework to ensure that consumers are protected from unfair practices and that products sold in the market meet appropriate safety standards.