Why decoupling from FIFA could spark a brand partnership renaissance for EA FC
Digiday
SEPTEMBER 3, 2023
29, Electronic Arts will release EA Sports FC 24 — the first iteration of the company’s wildly popular football title after EA parted ways with FIFA last year. Unshackled from its relationship with the governing body, EA now finds itself free to bring a wider and deeper range of advertisers inside the game.
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