PubMatic

MARCH 14, 2024

Traditional broadcast television, once the undisputed king of mass reach, has been disrupted as consumers increasingly turn to digital environments, such as connected TV (CTV), for their entertainment needs. Notably, digital video and CTV have emerged as formidable contenders, even surpassing traditional television in viewership.

Advertising 93

Advertising Education Entertainment Media 93

Basis

FEBRUARY 8, 2024

Largely speaking, TV was simpler in the days of yore. But just a decade ago, watching TV was relatively straightforward. Fast forward to today, and watching your favorite TV content has become an increasingly complex, and decision-riddled endeavor. YouTube TV? What’s the Latest in the Convergent TV Landscape?

Advertising 104

Advertising Audience Conversion Rate Education 104

VideoWeek

APRIL 17, 2024

He also oversaw the development of Samsung TV Plus, the free ad-supported streaming TV (FAST) service that now has over 1,000 channels, including 100 in the UK. ” Growing FAST The company says 60 percent of consumers in the EU5 have at least one Samsung device, with 60 million Samsung TVs across Europe.

Manufacturing 59

Manufacturing Education Audience Media 59

MNTN

AUGUST 25, 2023

Marketers have found a new successful model for targeting customers: Connected TV (CTV). More than a third of people in the United States say they watch streaming TV more than once a day, and that number is expected to keep growing over the next five years. That’s where CTV attribution comes in. What is CTV Attribution?

Education 52

Education Conversion Audience Media 52

MNTN

OCTOBER 13, 2023

Vevo and Publicis Media recently spilled the beans on streaming TV habits in their report The State of Modern TV Viewership. Many are also happy with the discovery functions available through FAST services, which ultimately make it easier than ever for viewers to stop flipping through apps and actually start watching some TV content.

Education 52

Education Audience Media Marketing 52

MNTN

AUGUST 26, 2022

The beauty of Connected TV advertising is that you never have to make a trade-off of one thing or the other—you’ll drive full-funnel results that impact both your short- and long-term objectives. Don’t Just Sell, Educate: You might want to add this creative asset to your toolbox in your testing cadence to see how it performs.

Marketing 126

Marketing Education Retail Audience 126

Martech Series

FEBRUARY 2, 2023

Backed by founding members Polk Automotive Solutions from S&P Global Mobility, The Trade Desk, Experian and Manite, the Summit will provide insight into the latest tools and strategies for Connected TV (CTV) and Digital Audio Advertising as it is being implemented in 2023 by top automotive marketers.

Media 84

Media Education MarTech Audience 84

Adtelligent

MAY 12, 2024

AI allows programmatic advertising to use data to educate itself and measure and optimize ad performance, From the ad’s position to the channel, device, copy, and visuals, AI offers valuable data that marketers can use to create a personalized ad message. They are expected to replace regular TV as we know it.

Advertising 52

Advertising Cookies Ad Space Audience 52

MNTN

DECEMBER 29, 2022

Additionally, 40% of people who have never enrolled in higher education have considered enrollment in the past two years. Consider the following specialized audience segments to target in your next Connected TV (CTV) advertising campaign —all available via MNTN’s partnership with Oracle Data Cloud: Approach: High Schoolers.

Audience 52

Audience Education Advertising Marketing 52

Martech

OCTOBER 20, 2023

The role of education is also a significant thread in Gene’s career. He self-educated himself about emerging technologies that then had no manual. We found ways to use modems and connectivity to stay connected and even collaborate musically. Synthesizer patches and conversation — ways to stay connected.

Education 118

Education Agency Electronics MarTech 118

MNTN

APRIL 13, 2023

The way that B2B audiences watch TV and engage with media is changing. And while many B2B advertisers make the mistake of thinking of their B2B prospects wearing a suit behind the desk at an office, they are people just like us, who watch TV just like us. However, that doesn’t mean it’s not attributable.”

Conversion Rate 52

Conversion Rate Conversion Audience Ad Click 52

Martech

FEBRUARY 23, 2023

In addition to DOOH ads, the Toyota Crown campaign also uses display banners and connected TV pre-roll ads. Users can tap on other icons to pull up additional “educational hotspots” that further educate the consumer about the Toyota Crown’s features.

Education 109

Education Banner MarTech Marketing 109

Martech Series

DECEMBER 14, 2022

Pam will oversee the evolution of the IAB point of view through the creation of industry guidelines, standards, and marketplace education by protecting and enabling growth for an open, ad-supported digital ecosystem. Chris will help educate the marketplace by leading member education meetings on various research-based discussions.

Education 82

Education Ad Tech Media MarTech 82

MNTN

APRIL 18, 2023

Tools including social media, digital ads, and Connected TV (CTV) let you create multiple messages that appeal to people at different stages of their buyer journey. These ads should be persuasive and educational. You can run retargeting ads on social media, as banners on websites, and even on Connected TV.

Retargeting 52

Retargeting Marketing Education Audience 52

MNTN

APRIL 18, 2023

For top-level marketing strategies, content should educate potential customers about your brand. By creating social media campaigns or highlighting the influencer in Connected TV ads, your brand will boost its visibility and build trust with potential customers.

Marketing 52

Marketing Brand Awareness Public Relations Audience 52

MNTN

MAY 26, 2023

Now, thanks to Connected TV (CTV), all of this is changing—but how? How Are Advertisers Using CTV vs. Linear TV? No matter the format, TV is a prestigious and impactful ad channel. Brands that have used linear TV in the past might assume CTV will be a similar experience. So, we asked! And we wanted to know why.

Advertising 52

Advertising Retail Audience Education 52

Digiday

MAY 11, 2023

To get the message across to younger consumers, Marriott Bonvoy is taking an educational approach to its advertising to showcase the various experiences across its offerings. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Brand Awareness 62

Brand Awareness Education Agency Marketing 62

MNTN

JUNE 2, 2022

Connected TV has forever changed the advertising landscape, giving marketers the unprecedented ability to combine TV’s brand awareness strengths with digital marketing’s performance. The conversation started with Ad Age acknowledging that CTV ads have drastically changed how quickly a brand can get a TV spot live.

Education 52

Education Brand Awareness Audience Advertising 52

Digital Remedy

APRIL 21, 2023

In recent years, QR code ads have been getting lots of buzz in marketing circles—with most conversations centering around using them in performance TV campaigns to drive outcomes. Crypto and tech companies aren’t the only ones using QR codes in their connected TV campaigns.

Conversion 52

Conversion Education Conversion Rate Manufacturing 52

MNTN

APRIL 9, 2024

You can use view-through attribution with Connected TV (CTV) ads, social media campaigns, pay-per-click (PPC) ads, and offline channels. By setting performance windows for CTV ads, traditional TV ads, and offline marketing efforts like digital billboards, you can measure their success without an ad-specific landing page.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV advertising is only in its infancy and is still growing in availability , with the first phase of testing having started in June of 2020.

Advertising 52

Advertising Audience Retargeting Manufacturing 52

MNTN

FEBRUARY 12, 2024

Once you get on someone’s radar, you can nurture them using Connected TV (CTV), social media ads, and other content channels. Content Marketing Create valuable content that intrigues and educates your audience. Google Ads and Connected TV are a couple great options that allow you to target niche markets.

Brand Awareness 52

Brand Awareness Marketing Audience Public Relations 52

Martech Series

SEPTEMBER 8, 2022

Several hundred new segments, including educational segments designed to help colleges, universities and other institutions of higher learning drive enrollment, political segments designed for the 2022 election season, and retail and consumer product segments designed to help reach buyers of specific goods and frequenters of specific retailers.

Audience 95

Audience Agency Advertising ROI 95

MNTN

JUNE 20, 2023

Audience Name: Professors and Teachers Audience Provider: Eyeota Why they’re valuable: We often focus so much on the students and the parents shopping for them, that we often forget that the professionals who keep our whole system running—the educational sector—need to get themselves back-to-school ready, too. The post Who’s Your Audience?

Audience 52

Audience Education Retail Media 52

Basis

DECEMBER 1, 2023

As such, it’s extra important for cannabis marketers to drive education of their brands and generate interest in their products. Connected TV , digital audio , and digital out-of-home ( DOOH ) are great channels for accomplishing this.

Marketing 59

Marketing Brand Awareness Education Audience 59

Martech Series

JANUARY 19, 2023

For the 15 businesses selected to participate, the program will offer: Free platform access for 12 months, with opportunity to renew at discounted rates pending business qualifications at time of renewal Onboarding services to get you up and running (live within six weeks unless customers also purchase SMS) Unlimited Push Notifications, Webhooks, and (..)

Communications 94

Communications Education MarTech Marketing 94

VideoWeek

JUNE 7, 2023

We’re seeing the fundamental shift in ad budgets towards connected TV, and we see ourselves as enablers for our brand and agency budgets to pivot their traditional linear TV budgets onto connected TV content. What sorts of engagement levels do you see with interactive formats on TV? Is there inertia?

Advertising 52

Advertising Retargeting Ad Tech Manufacturing 52

MNTN

NOVEMBER 15, 2023

With the right video ad creative, you can ensure you connect with your audience and run a successful Performance TV ad campaign. Kristen Navarro, Director of Customer Success at MNTN, recently joined the Association of National Advertisers (ANA) to share the best ads launched via MNTN Performance TV in 2023. A unique concept.

Education 52

Education Audience Video Ads Brand Awareness 52

Basis

NOVEMBER 7, 2023

It’s a months-long marathon full of building awareness, appealing for donations, fighting primary battles, and educating audiences on who you are and what you believe in. It boils down to a lot of the same factors that have fueled the decades-long love affair between political advertisers and linear TV.

Advertising 69

Advertising Education Audience Cookies 69

MNTN

JULY 12, 2022

Demand generation brings both of these funnels into alignment with a customer-centric strategy that focuses more on educating consumers than selling to them. The ultimate goal is to generate demand for your product or service by educating consumers about your product or service and the problem it solves. Connecting with customers.

CPL 52

CPL CPA ROI Conversion 52

Basis

OCTOBER 9, 2023

They like to independently navigate their way to a purchase decision ( particularly those in B2B ) and expect brands to educate and inspire them on their journey rather than simply market their commodities and value propositions. Linear TV, too, is still a good option. You get the idea. The key here (as with all marketing, really!)

Marketing 67

Marketing Rich Media Audience Education 67

Martech Series

MARCH 2, 2023

Get creative and take more educated risks with your marketing strategy Marketers are ready to take more risks and ramp up creativity in 2023, according to a new survey from Optimizely. Call it marketers’ impatience or a drive for a new shiny object, but we rarely see genuine wear-out, especially on TV.

ROI 85

ROI Education Audience Marketing 85

MNTN

OCTOBER 19, 2022

Connected TV has had one heck of a year in 2022. Lexi Tierney, Senior Director of Customer Success at MNTN, recently talked to Ad Age about CTV’s big shakeup, why 2023 is poised to usher in an era of TV unlike anything we’ve ever seen, and how brands can start strategizing now to maximize the opportunity. What’s Next in 2023.

Education 52

Education Audience Advertising Conversion 52

Agility Ads

MAY 19, 2022

Connected TV (CTV), also known as a smart TV, looks and functions like a regular TV, but is also integrated with the internet. If your TV requires an internet connection, you most likely have a CTV. Some of the demographics used in programmatic advertising include: Age Income level Education level Gender.

Education 40

Education Audience Entertainment Advertising 40

Adtaxi

MARCH 22, 2022

Connected TV (CTV) numbers are equally impressive. TV households have at least one internet-connected TV device.” TV households have at least one internet-connected TV device.” Knowing this, it’s no surprise eMarketer estimates that U.S. social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

Unruly

MAY 2, 2023

TCL FFALCON is committed to delivering innovative TV solutions to our customers, and that’s exactly what this partnership was built to provide,” said Rebecca Wan, Overseas Business Department Leader, TCL FFALCON. TCL FFalcon has provided film, education and entertainment services to users in 160 countries on six continents.

Demand Side Platform 52

Demand Side Platform Entertainment Affiliates Education 52

Digiday

SEPTEMBER 30, 2022

Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices. In terms of the ad categories for Roku, movies and TV made up the largest share of programmatic ad spend (75%), gaining 8% in Q2 2022. households are now reachable through open programmatic CTV ads. .

Manufacturing 64

Manufacturing Education Impressions Media 64