Basis

SEPTEMBER 12, 2023

Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. What’s Changed in Higher Education?

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Education Marketing Audience Retargeting 68

Adweek

FEBRUARY 1, 2023

Professor Karen Freberg has boiled down personal branding education to a clear, easy-to-follow blueprint. Personal branding can seem like somewhat murky territory. If only there were some kind of guide you could follow while creating it. Well, good news!

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Education 243

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Building an online customer education hub. From the original idea grew discussions about what the content should look like. Customer education is a strategic must for customer-centric businesses.

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Education Marketing MarTech Audience 127

Basis

FEBRUARY 22, 2023

Marketers in higher education, we feel for you. Many industries are experiencing turbulence, thanks to economic upheaval and the lingering impacts of COVID-19, but higher education is reeling from a host of other issues as well. The enrollment cliff is the result of a significant US population shift that happened about 15 years ago.

Education 52

Education Marketing Audience Machine Learning 52

Basis

JANUARY 10, 2023

Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. What’s Changed in Higher Education?

Education 83

Education Marketing Audience Cookies 83

Martech

DECEMBER 23, 2021

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Educating a broader base. Two general strategies emerged this year to promote education. BlackRock, Inc.,

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Education Advertising Retail Food 113

Adweek

JUNE 24, 2022

For decades, Indian schools have not taught girls about their periods, so Procter & Gamble decided to do something about it. The resulting campaign, "The Missing Chapter," earned the top prize at the Cannes Lions International Festival of Creativity for Sustainable Development Goals on Friday.

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Education 250

More About Advertising

NOVEMBER 21, 2023

A UK body called the Creative Industry Alliance is pressing the Government to do more for arts education, in part to increase the number of state school pupils entering creative industries. Most entrants, it seems, are from fee-paying private schools.

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Education Advertising Agency 59

Basis

DECEMBER 5, 2022

The higher education marketing landscape is changing. From major colleges and universities to online education giants to newer nondegree providers, institutions of all kinds are grappling for a share of this lucrative market—packing even more players onto what was already a crowded playing field. Online learning.

Education 52

Education Marketing Retargeting Audience 52

Martech Series

NOVEMBER 17, 2022

Now more than ever, they need relevant and reliable educational resources placed in their paths as they explore solutions. As a result, the study shows 74% of ITDMs are more likely to consider an IT vendor who educates them through each stage of the decision process.

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Education MarTech Impressions Marketing 97

Ad Monsters

MAY 17, 2023

However, today U of Digital boasts an expert network who bring their knowledge and expertise to help educate learners on an ever-growing list of industry topics for all types of players in the ecosystem, buy side and sell side. I love geeking out about identity; it’s a lot of fun for me.”

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Education Conversion Ad Tech Shipping 74

More About Advertising

SEPTEMBER 5, 2023

The Tories posted a Department for Education RAAC update saying “Most schools unaffected,” which is not terribly reassuring for the schools and families who are affected.

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Education Advertising 40

Adweek

FEBRUARY 22, 2024

Smokey Bear has educated generations of Americans about how to prevent wildfires since the U.S. Department of Agriculture Forest Service introduced the mascot in 1944.

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Education 287

EGC Group

SEPTEMBER 2, 2022

Let’s say, for example, that someone wants to learn about the goods or services of a particular brand or business. An educational video would be a unique way to capture his or her attention. Learn how and why a video that has something to teach could give your brand high grades among customers.

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Education Marketing 52

VideoWeek

JUNE 27, 2022

Wong says agency partnerships are the most effective way for a company like Reddit to educate the market on what’s available on its platform, and how to get the most out of it. Filmed at the Cannes Lions International Festival of Creativity 2022. Follow VideoWeek on Twitter and LinkedIn.

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Education Ad Space Agency Media 59

Digiday

AUGUST 31, 2022

The Association of National Advertisers on Wednesday continued its push to address and combat online hate speech, by creating a new educational program. Part of a larger initiative by the trade group, the educational program rolled out a new website in collaboration with the Better Business Bureau.

Education 55

Education Media Agency Advertising 55

Automatad Inc.

MAY 8, 2024

DCO kicks in, gathering data and lashing ads about last-minute flight deals to Rome or Florence. Think about it – a user reading a breakfast recipe wouldn’t be interested in a late-night movie ad the next day. Think about creating a campaign for left-handed dog owners who prefer organic kibble.

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Banner Click Through Rate A/B Testing Retargeting 52

Exchange Wire

FEBRUARY 27, 2023

From finance and healthcare to education and gaming, Web3 is providing new opportunities for individuals and businesses to communicate, interact and transact. The post “People care about Web3 now.”: Web3’s practical applications are already being felt across various industries.

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Healthcare Finance Education Communications 98

Adweek

DECEMBER 13, 2023

On this week's episode, Cathy Hackl and guest host Lee Kebler discuss how educators are incorporating artificial intelligence into homework assignments, prompting Hackl to emphasize the importance of parents engaging in conversations with their children about AI.

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Education Conversion 255

Martech

NOVEMBER 17, 2023

Another is communicating with consumers increasingly concerned about sustainability and the environment. They’re the ones that teach us all how to recycle and are well educated on the issues.” What I do, not what I say “They say they don’t care about sustainability, but they are super minimalized,” said Frey.

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Shipping Communications Education Impressions 102

Rob Campbell

SEPTEMBER 6, 2023

NOT because she isn’t smart or capable, but because she has a neurological condition so she learns in a different way to the one the education system is set up to teach. I’ve written about this in the past given Otis has dysgraphia and his school has been active in trying to adapt to help. They feel stupid.

Education 60

Education 60

Martech

JANUARY 27, 2023

As never before, marketers need to be alert to consumer sensitivity about data and privacy issues — and need to recognize that trust is supremely important when consumers decide which brands they want to engage with. It all started with the California Consumer Privacy Act (CCPA), which came into effect about a month after GDPR did.

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GDPR Marketing Pharmaceuticals Healthcare 135

All About Advertising Law

OCTOBER 8, 2021

This week the FTC announced that it has put 70 for-profit higher education institutions—including some of the largest for-profit colleges and vocational schools across the country—on notice that the agency is scrutinizing false promises made about graduates’ job opportunities, earnings prospects, and other career outcomes.

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Education Agency Marketing 52

Adweek

AUGUST 17, 2023

With a background spanning consumer goods and marketing, she emphasized the significance of educating stakeholders about marketing's impact in industries where its value might not be immediately apparent. Drawing inspiration from.

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Education Marketing 221

Martech

OCTOBER 1, 2022

Privacy initiatives marketers should know about. Privacy in marketing is all about data — specifically, an individual’s personal, identifiable or aggregate data and how companies collect it, use it, share it and forget it. Over 40% of consumers are very worried about criminals gaining access to their data.

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Marketing GDPR Cookies Education 108

Digiday

AUGUST 2, 2023

marketers , including in-house and agency teams, to ask about their most-used AI tools, upcoming challenges with these technologies, regulation and current training and education at their organizations. Human Driven AI, an AI coaching and training service for agencies and marketers, this month surveyed 1,100 U.S.

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Agency Education Media Marketing 68

InMobi

MARCH 7, 2023

in late October 2022, and at InMobi, we’ve spent many months ahead of the announcement educating performance marketers on everything they need to know to prepare – from the basics to the nitty-gritty. Rome wasn’t built in a day, and with our solution you’ll have even more time to get serious about SKAN 4.0.

Demand Side Platform 52

Demand Side Platform Education Conversion Media 52

Adweek

OCTOBER 28, 2022

Today is Vote Early Day, the MTV-declared national holiday that began during the 2020 presidential election to educate viewers about early voting before Election Day. With the U.S. midterm elections fast approaching, MTV Entertainment Group wants its viewers to get ahead of the poll lines and vote early.

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Entertainment Education Audience Media 264

Digiday

JUNE 27, 2022

Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. ” The post ‘Our goal is to get the word out’: Mobile app Uproad uses digital billboards for education appeared first on Digiday.

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Education Brand Awareness Healthcare Audience 59

Digiday

AUGUST 1, 2022

More agencies are providing in-house education to level up their employees in an increasingly competitive hybrid workplace. And with Kepler’s 2020 acquisition of Infectious Media, based in London and Singapore, the company has had to think globally about expanding its learning tools. “It

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Education Agency Media Communications 66

Digiday

DECEMBER 11, 2022

As esports betting companies approach an audience relatively unfamiliar with gambling, they are investing in original content in a bid to educate users and spread the word about their offerings. We didn’t get our money’s worth,” said Rivalry CEO Steven Salz.

Education 68

Education Audience Entertainment Communications 68

Martech

JANUARY 30, 2023

Last Monday, I joined a call with marketing and advertising professionals to talk about the latest in AI and its implications for marketing in the near term. We are currently using ChatGPT to: Inspire ad copy or subject line versions (about one in five are somewhat on target). Write alternate code versions (surprisingly good).

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MarTech SEO Marketing Education 106

Adweek

OCTOBER 13, 2022

The educational AR experience lets users learn about CPR and. is marking World Restart a Heart Day Oct.

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Education 242

Martech

MAY 24, 2022

Resources for learning more about AR and VR. It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). The app uses object recognition to provide information about popular attractions like museums, historical sites, and galleries.

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AutoMobile Marketing Healthcare Manufacturing 136

The Ad Tech Blog

MARCH 12, 2024

They should also educate their staff on HIPAA requirements and best practices for handling sensitive health information. Engagement with legal professionals specialized in health law is also crucial for staying informed about any changes in HIPAA requirements. What specific measures can startups take to protect health data?

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Healthcare Education 130

Basis

MAY 16, 2023

Market and consumer research is mission-critical: The more you know about your ideal prospects, the better you can segment your audiences and the better you can target them, resulting in greater efficiency of reach and ad spend. The post 3 Things Weezer Can Teach Us About Effective Media Strategy appeared first on Basis Technologies.

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Media AutoMobile CPC CPA 70

More About Advertising

FEBRUARY 2, 2024

The Government has promised every family 30 hours of free childcare from April – double the current amount – but there are nowhere near enough staff in the sector, so Havas London, which won this Department for Education account last year, is doing its best to help with recruitment. first appeared on More About Advertising.

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Education Advertising Agency 111