Martech
MAY 13, 2022
Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Mobile also offers the possibility of precision location marketing for even better personalization.
Ad Espresso
MAY 10, 2022
On most social media platforms, posts with visuals perform better. That’s why 66% of businesses use images and videos as part of their marketing strategy. But it is not enough to add just any image or video. To be effective, your social media visuals need to be high-quality and sized correctly. It can be tricky Read More.
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Venture Beat
MAY 12, 2022
Improvado just announced a $22 million series A round to fuel growth of its data analytics tool aimed at improving marketing insights. The no-code tool offers a mechanism to gather data across a range of sources and turn it into dashboards that deliver concise reports. Read More.
Smart Insights
MAY 12, 2022
Streamline your planning and measurement of digital marketing with the RACE Framework and growth process We created the RACE Framework and growth process to help marketers and business owners plan and manage their digital marketing strategy in a more structured … The post Introducing The RACE Framework: A practical framework to improve your digital marketing appeared first on Smart Insights.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MAY 13, 2022
My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and my route to this field began by working closely with web developers and designers as well as software programmers. Further, it obviously involves marketing acumen, which I’ve picked up on the job.
Frequence
MAY 12, 2022
Digital advertising has dramatically changed the way media companies market their products and services to clients, with more businesses relying on marketing technology to run their campaigns. In a recent survey, 46% of key decision-makers said the leading barrier to building a successful and lasting martech stack was the complexity in integrating technologies ( Treasure Data, 2021 ).
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smart Insights
MAY 9, 2022
Marketing is crucial for businesses of all shapes and sizes, no matter your budget size. Read on to find out more about digital marketing for startups Interested in digital marketing for startups? So you recently started a business. Or maybe … The post Digital marketing for startups: best practices for new businesses appeared first on Smart Insights.
Martech
MAY 12, 2022
I have COVID-19. Luckily I’m vaxxed and boosted, so the effects have been mild. But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of email and COVID together? Browse-abandon emails made me do it. For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent.
Ad Espresso
MAY 13, 2022
Let’s be real: Creating social media reports can be boring, tiresome, strenuous—you get it. But it’s very important. Why? Because, in social media marketing, you can only understand the results of your efforts if you track and analyze your performance. It’s also the only way you can prove to your boss and team members that Read More.
Digital Turbine
MAY 11, 2022
In sports, bragging rights usually go to the winner on the field. The LA Rams, for example, have bragging rights for winning the Super Bowl in February. But while they can certainly brag to the other teams in the NFL, does that mean they had a stronger season than, say, your state high school football champion? Not necessarily. That state high school champion can brag along with the Rams as each found success on their respective playing field.
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Venture Beat
MAY 8, 2022
AI can power solutions that protect privacy while giving people the digital experiences they want and allowing businesses to profit. Read More.
Martech
MAY 11, 2022
CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC). While video ad impressions saw YoY increases on all devices, CTV grew at twice the rate of mobile and desktop, ultimately accounting for some 46% of global vi
Ad Wisey
MAY 10, 2022
Running a successful eCommerce is more than a full-time job. At times, all the tasks you have don’t leave you any energy to look for new sources of information and inspiration. We know that it’s tough – so we decided to help. In this article, we listed 10 awesome YouTube channels and playlists that have a lot of useful up-to-date info on products, design, sales, marketing, and everything else you may need to know to make your online business even more successful.
Ad Monsters
MAY 11, 2022
A wise person once told me that ad spend flows to the least resistant path. That explains a lot about how the triopoly has been able to maintain its stronghold of the majority of ad spend (roughly 85%), even though it’s getting much harder to target the people who actually want to buy stuff. Together, they know a heck of a lot about all of the people that advertisers want to reach and their walled gardens have been the most effective way of reaching those people for cheap.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Venture Beat
MAY 7, 2022
Consumer data platforms (CDPs) and data management platforms (DMPs) can work together to provide a richer view of your customers. Read More.
Martech
MAY 11, 2022
Consumers are an inquisitive lot. They seek out the best prices, look for new recipes, explore options for travel destinations, find doctors and new restaurants and bike trails and they use search engines more than any other channel to do it. Marketers of all stripes know this, which may be why, on average, marketers are investing more resources into content and SEO in 2022.
TechCrunch Ads
MAY 9, 2022
Vladyslav Strykun. Contributor. Vladyslav Strykun is head of marketing at Headway , an edtech startup that provides bite-sized learning for fun and personal growth. Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? Take advantage of results from the high winter season, also known as Q5.
Smart Insights
MAY 11, 2022
You need a digital product roadmap so your team doesn’t get lost in the tactical weeds. Here’s what a great one looks like. As Lewis Carroll famously said, ‘if you don’t know where you’re going, any road will get you … The post 5 must-haves in your digital product roadmap appeared first on Smart Insights.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Venture Beat
MAY 12, 2022
Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.
Martech
MAY 11, 2022
The latest Adobe Digital Price Index (DPI) finds online shopping prices still increasing YoY but at a slower rate. In April 2022, prices showed a 2.9% increase over April 2021, but missed the record breaking 3.6% YoY increase seen in March. April was the 23rd consecutive month of online price inflation, but more than half the categories tracked by Adobe showed a price decrease from March to April.
More About Advertising
MAY 9, 2022
Adam&eveDDB has landed the prestigious Deutsche Telekom account and is launching adam&eveBERLIN to lead the business out of the client’s largest market. Adam&eveBERLIN will be led by newly-appointed Chief Creative Officer, Jens Pfau, who joins from Jung Von Matt/Alster and will report to Richard Brim, Global CCO of adam&eveDDB. Joining him on the leadership team.
Ad Monsters
MAY 11, 2022
There’s been a crackdown on audience insights in the publishing world. Metrics and numbers that were once plentiful are now slowly dwindling. The reason for this fallout? Of course, it’s the answers we see repeatedly – cookies, identity, data, privacy, or some intersection of them all. The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Venture Beat
MAY 13, 2022
Rain, a marketing agency building custom voice experiences for brands, has raised $11 million in venture capital. Read More.
Martech
MAY 12, 2022
Digital channels and touchpoints continue to multiply. Now more than ever marketers need a solid game plan to master the data they have, using a solid first-party data strategy that includes identity and attribution. With this strategy in hand, marketers can measure performance for their campaigns and prove their case to other leaders in the organization.
TechCrunch Ads
MAY 11, 2022
At Google’s I/O developer conference, the company introduced a new tool that, later this year, will allow users more control and visibility over how their ads are personalized across Google’s apps and sites, including Google Search, YouTube and the Discover feed in the Google app. From a new three-dot menu that will appear on all the ads across the different sites, users will be able to engage with the ad in a number of ways.
PubMatic
MAY 13, 2022
Covid-19 has changed our working environment in ways previously only seen in sci-fi movies. As leaders, this situation created new opportunities to help our team members cope and find ways to come together to improve our working conditions and continue to deliver world-class service. I want to share three challenges we faced at PubMatic and how we were able to learn from these and achieve excellence: Communication : As hopes of returning to our offices faded by mid-2021 our regular cadence of vi
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Tech Daily
MAY 12, 2022
– Instant Retail Delivery Service Launches New Retail Media Platform for CPG Partners JOKR, a leading instant delivery app, today announced the global launch of JOKR Media, a new retail media platform to increase the sales of CPG products by offering a wide variety of marketing placements. JOKR’s offline ad placements come together to provide […].
Martech
MAY 9, 2022
Thanks to technology we no longer have to worry which half of our ad budget is wasted. Now we can know how much of it is being stolen. Advertising fraud is a widely known, widely ignored and very expensive fact. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? Let us know! Take the 2022 MarTech Replacement Survey today!
More About Advertising
MAY 11, 2022
Fed up with how they were being treated by their employers and realising life was too short to put up with a raw deal, candidates began to dictate the job market and the ‘Great Resignation’ became one of the top headlines of 2021. Yes, it’s the people that make up the lifeblood of a business, The post James Frampton: how to combat the ‘Great Customer Resignation’ threat first appeared on More About Advertising.
Basis
MAY 9, 2022
The following is adapted from Basis Technologies’ guide, Meeting the Moment with Advertising Automation. To get even more advertising automation-related insights and statistics, download the guide today. “Give consumers a thoughtful, tailored advertising experience and they will buy more, become more loyal, and share their positive engagement with others.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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