Fuel Lines
JUNE 14, 2021
Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business. A system is a set of detailed methods, procedures and routines created to carry out a specific activity, perform a duty, or solve a repeated business issue.
AdPulp
JUNE 21, 2021
Bill Bernbach is the most quoted, most respected, and most beloved advertising man in history. The Jewish kid from Brooklyn changed the score on Madison Avenue, and we continue to thank him for that. Bernbach graduated from NYU in 1933. After working in the creative department at Grey—where he met Ned Doyle—he formed Doyle Dane […]. The post Bill Bernbach, Ad Legend appeared first on Adpulp.
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More About Advertising
JUNE 21, 2021
London agency St Luke’s has won yet another account – craft beer Beavertown Brewery (below, yes really.). St Luke’s won the business in a four-way remote pitch handled directly by Beavertown. Beavertown’s brands include Neck Oil, Nanobot, Lazer Crush and Gamma Ray. It was founded in 2011 by Logan Plant. Beavertown marketing director Tom Rainsford.
Smarty Ads
JUNE 23, 2021
If you ever dreamed about a magic booster for your ad campaigns here is the good news - you have it now on your SmartyAds DSP and the name of this new feature is click booster. You can find it in your DSP dashboard, activate it, and enjoy the automatic.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
All About Advertising Law
JUNE 9, 2021
This week, the Federal Trade Commission (FTC) announced a proposed settlement with MoviePass to resolve allegations that the company offered an automatically renewing movie subscription program but blocked paid subscribers from using the advertised services, and failed to adequately secure subscribers’ personal data. The FTC brought the case against MoviePass under the Restore Online Shoppers Confidence Act (ROSCA), the federal statute governing online negative option programs.
InMobi
JUNE 29, 2021
As we noted in a recent blog post , many Americans are already shopping in person. But how are consumers in the U.S. learning about and browsing for new products? To answer this question, we surveyed a representative sample of American adults across the country in May 2021 using InMobi Pulse , InMobi’s mobile market research solution. Here’s what we uncovered.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JUNE 17, 2021
Companies are groupings of people; therefore, companies are often rich in story. Then there are companies led by mavericks, where stories flow like booze at an open bar holiday party. “Is This Seat Open?,” is a new podcast produced by L.A. Times Studios and At Will Media in partnership with Southwest Airlines. In celebration of […]. The post Is This Seat Open?
More About Advertising
JUNE 15, 2021
Advertisers, including Ikea, Grolsch and Octopus Energy, have very publicly withdrawn from slots on GB News and said they had no idea they were advertising on the right wing news channel. While Andrew Neil’s new TV venture isn’t comparable to hate speech videos on YouTube, the murky issue around media agencies and broadcasters making free.
Spoton Digital Media
JUNE 28, 2021
You’ve been working on a website development project for weeks. You finally set the site to live and sit back and bask in a job well done, a job completely complete. Well, not so fast. When your website goes live, you have ended one project, but started another. You’ve moved from the website development phase to the website maintenance phase. What Is Website Maintenance and Why Does It Matter?
All About Advertising Law
JUNE 29, 2021
Following the Supreme Court’s April ruling in AMG Capital Management that the FTC is not entitled to monetary relief under Section 13(b) of the FTC Act, the FTC has pivoted to other weapons in its enforcement arsenal to obtain monetary relief from those subject to enforcement actions. The latest example is the FTC’s pursuit of civil penalties against a merchant cash advance provider.
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InMobi
JUNE 25, 2021
With students expected to finally be back in classrooms this upcoming school year after over a year of distance learning, what will the main back-to-school shopping trends be in 2021? That’s what we wanted to find out. In June, we surveyed close to 400 adults across the U.S. using InMobi Pulse , InMobi’s mobile market research solution, asking them about the upcoming school shopping season.
Lemonads
JUNE 26, 2021
If you are new to affiliate marketing or are curious about it, you might have seen the term affiliate link almost in any piece of content that speaks about the affiliate business. In this short article, we will explain what affiliate marketing is and the importance of affiliate links in the affiliate cycle. Affiliate links in the affiliate marketing process Affiliate marketing is a model of performance marketing where merchants (aka advertisers) pay publishers (aka affiliates) a commission for p
AdPulp
JUNE 5, 2021
David Ogilvy literally wrote the books on the advertising industry. He wrote the bestselling Confessions of an Advertising Man, and then followed it up with Ogilvy on Advertising. Both books continue to be widely read by students and practitioners today and are considered classics. He was a proper Brit, and a restless student who left […]. The post David Ogilvy, Ad Legend appeared first on Adpulp.
More About Advertising
JUNE 22, 2021
Adam&eveDDB is committing more mayhem on the UK’s billboards for client Unilever; this time it’s taken a bite out a hoarding in Leeds, sitting below a mural of Leeds football manager Marcelo Bielsa. To launch Wall’s’ new Magnum and Cornetto bite-sized ice creams. Media by Mindshare. This follows hard on the heels of an A&E.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
EGC Group
JUNE 25, 2021
Earlier this year, Google made waves with the announcement that third-party tracking methods (a.k.a. “cookies”) for targeting ads to possible customers would be discontinued. Marketers who relied on this strategy were, perhaps understandably, upset and concerned at how to pivot. They can now, however, breathe a temporary sigh of relief. (Note the emphasis on “temporary.”).
Admixer
JUNE 25, 2021
On 24 June 2021, Google once again grabbed the spotlight to announce that it has delayed a major privacy change to its Chrome browser. Google is postponing a plan to block third-party cookies until late 2023. The official reasoning behind the decision — is the need to test sustainable alternatives that do not violate user […]. The post Die Another Day: How Life-Extension of 3P Cookies Will Affect the Industry?
All About Advertising Law
JUNE 25, 2021
A recent decision by the Second Circuit in an antitrust case involving advertising may have long-standing effects on how competitors use each other’s names and trademarks in advertising and on settlement agreements in the intellectual property space. The Second Circuit’s decision in 1-800 Contacts, Inc. v. FTC could allow competitors more freedom to agree on restraints on the use of their trademarks.
Lemonads
JUNE 25, 2021
The affiliate payout is one of the most important things you need to set when you create your affiliate program. Companies that want to grow their business are always looking for the most profitable ways to promote their solutions. Affiliate marketing is a great alternative for these businesses because it creates a strong bond with potential customers with the help of independent marketers.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
JUNE 22, 2021
Rory Sutherland roars like a lion. The Vice-Chairman of Ogilvy UK appears on Campaign’s podcast, wherein he pontificates at length about the agency business and how it has been boxed into a corner by clients and so-called partners who are anything but. Sutherland argues for the power of creativity to change the score for […]. The post How To Get Clients To Respect and Adopt ‘Creative Solutions’ appeared first on Adpulp.
More About Advertising
JUNE 25, 2021
Watched Eric Cantona’s documentary The United Way the other night (presented, co-written and produced by the great man) and they were all there: Becks, Fergie et al but nary a Glazer, the controversial owners in the post-Cantona era, in sight. Now the Manchester United Supporters Trust (MUST) is launching a campaign to ensure that, as. The post King Cantona is back on (Ocean) billboards in Man U supporters ownership crusade first appeared on More About Advertising.
InMobi
JUNE 24, 2021
In the United States, many consumers are ready to again leave their homes and get back into their old routines. But does this gradual reopening also include retail? To find out whether consumers are ready to shop in person again, we reached out to a representative body of over 1,800 Americans in total across the country in May using InMobi Pulse , InMobi’s mobile market research solution.
SODP
JUNE 24, 2021
78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. 45% cited first-party authenticated data as an alternative solution they’d be looking to implement. 85% believe their brand would benefit from a closer relationship with publishers. The leading data connectivity platform, LiveRamp ® (NYSE: RAMP), in collaboration with research company, Censuswide, today launches its latest UK senior marketer research* revealing how UK b
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Mediavine
JUNE 24, 2021
Google‘s plan to phase out support for third-party cookies by mid-2022 will now be delayed by almost two years, the company announced June 24. No, this is not an April Fool’s joke. (See the bottom of this post for a good one.). Leif Lessons. Google announced an updated timeline to their plan to phase out third-party cookies in Chrome. Publishers now have until 2023 before the expected cookiepocalypse.
Lemonads
JUNE 22, 2021
Our RevContent Review will not only uncover the potential of its advertising platform with features, tips and prices but you’ll be fully covered with targeted personalized information for advertisers and publishers ! If you want to grow your business, raise traffic or know how to manage, control, and monetize your content on the open web, RevContent might be the right fit you’ve been looking for!
AdPulp
JUNE 25, 2021
Ad Chatter, now in its second season, has “gone global” with the addition of London-based strategist Toby Donaldson in the recording booth. Toby adds a lot of value to the mix. He started writing articles for Adpulp last year and the site is stronger for his contributions. In this 40-minute episode Toby, Dan Goldgeier, and […]. The post Ad Chatter, Season 2, Episode 7: Apple, Motel 6, Rory Sutherland, Cannes, and Cryptocurrency appeared first on Adpulp.
More About Advertising
JUNE 21, 2021
WPP is off to a flyer in this year’s (virtual) Cannes Lions – two years of entries – with Grand Prix for Ogilvy’s already celebrated Dove ‘Courage is beautiful’ pandemic campaign in Press and Publishing and David Miami’s ‘Moldy Whopper’ in Outdoor. Design Grand Prix went to AKQA’s ‘Looop’ for H&M and Superunion for Notpla.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
InMobi
JUNE 24, 2021
Apple officially introduced iOS 14.5 on April 26 – or over two months ago at this stage. Of course, this was no ordinary operating system update. With iOS 14.5, Apple began enforcing its AppTrackingTransparency (ATT) framework, requiring apps to display standard messaging that would have users opt in to information being shared about them in the form of a device-level identifier (IDFA).
PrograMetrix
JUNE 23, 2021
State of Account Based Marketing in 2021. Account-based marketing (ABM) is more important than ever. Now that business is primarily happening online, businesses are fighting for the attention of key business decision-makers who are already inundated with marketing messages on multiple channels. ABM allows you to focus your B2B advertising efforts by using your marketing budget to strategically target key accounts.
SpotX
JUNE 23, 2021
Advanced TV (ATV) is here and it is taking advertising to the next level. The convergence between traditional and digital environments is providing advertisers with new opportunities to reach consumers in increasingly relevant ways across all environments. . What exactly is advanced TV? Advanced TV is television that delivers customized messaging and data targeting, similar to digital advertising, but from the consumer’s perspective, it looks exactly like a traditional TV experience with long-fo
Smarty Ads
JUNE 23, 2021
In 1994, the first online advertising message was published. It was a 468×60 pix banner ad by AT&T with its exceptional 44% CTR. Since then, digital advertising has been enriched with loads of novelties and a wide range of creatives types. Various new ad formats were boosted by cutting-edge technology.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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