October, 2022

Remove body
article thumbnail

Old Spice Taps La La Anthony for Its Latest Body Wash Battle

Adweek

The battle over body wash is getting messier, and it continues to be fun to watch. For its latest installment of the popular "Men Have Skin Too" campaign, Old Spice and Wieden+Kennedy Portland tapped actor, producer, philanthropist and entrepreneur La La Anthony as the latest foil to Deon Cole's embattled husband who can't keep his.

251
251
article thumbnail

Can Fast Food Survive Without Single-Use Plastics?

Adweek

And at least some of that packaging ends up as trash in the environment, microplastics in the oceans and toxins into our bodies. For most of us, that picture likely includes some form of single-use packaging. In this episode of Adweek.

Food 197
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

These Brands Are Making the Outdoors More Accessible For All

Adweek

Meanwhile, the outdoor sector has historically been represented by images of white, male, heterosexual and able-bodied people. Research from organizations including Sport England found that minorities are less likely to participate in or have access to outdoor activities such as hiking, running, cycling and climbing. Now, a cohort of.

197
197
article thumbnail

Has the UK’s ASA overstepped the mark in HSBC climate change ad ban?

More About Advertising

Looks a bit like that as the venerable body (which has mostly steered clear of damaging controversy) now has an Environment and Climate Change Project which offers guidance on so-called greenwashing. Should the UK’s ad regulator the Advertising Standards Authority (ASA) be a climate change warrior?

article thumbnail

IPA reveals its Effectiveness winners – but where are the great ads?

More About Advertising

The UK’s IPA agency trade body is devoting the week to promoting the efficacy of advertising – VCCP has already won its Effectiveness Awards Grand Prix for its work for Cadburys over four years – and now it’s announced its other winners.

Agency 59
article thumbnail

Video Weathers Stormy Ad Environment in IPA Bellwether Report

VideoWeek

UK marketers increased their budgets in Q3 2022, amidst a period of weakening demand, according to the latest Bellwether Report from British trade body IPA. The trade body recommended that companies think long-term with their marketing strategies. The survey showed that 22.2 percent cut theirs. .

Media 69
article thumbnail

Why health care network Tia wants to reach women through OOH, social media

Digiday

“There has never been a more important time to protect and expand primary care to ensure women are getting regular, comprehensive preventative care from providers who support women’s choices about their lives and bodies,” said Belknap. We need more health care partners in the U.S.

Media 75