Fuel Lines
MAY 7, 2021
Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects. 1. Create a Niche.
AdPulp
MAY 4, 2021
When you’re out and about, do you see people primping for the camera? You don’t have to look far. Selfie preparation is happening all around us, in idling cars, in living rooms, in restaurants and bars, and on the street. So many carefully curated images, so little room for reality. Because reality bites. Reality is […]. The post Selfie Culture Sucks So Hard, And Dove Is Having None Of It appeared first on Adpulp.
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More About Advertising
MAY 25, 2021
Ogilvy global CEO Andy Main has raided his old employer Deloitte Digital for a new ECD for CX operation Ogilvy Experience, Kaleeta McDade. McDade was Deloitte’s group experience director at its studios in the US and India. She has also held senior design and creative roles with Google Brand Studio, Apple, Sapient Shanghai, and Sapient. The post Ogilvy raids Deloitte for new CX creative boss first appeared on More About Advertising.
illumin
MAY 19, 2021
Recent developments in the data economy for advertisers, including the deprecation of third-party cookies, have tipped the scales in favor of contextual targeting tactics. Additionally, advances in technology have unlocked the usage of contextual targeting in concert with first-party and/or CRM data. This emphasizes the need for advertisers to layer other targeting tactics such […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
All About Advertising Law
MAY 3, 2021
On April 29, 2021, the Federal Trade Commission (“FTC”) held a virtual workshop, Bringing Dark Patterns to Light , which discussed the use of “dark patterns,” how they impact consumers, and ways the FTC can combat these methods. What are dark patterns? The FTC has defined “dark patterns” as website design features or interfaces which are used to deceive, steer, and manipulate users into behavior that is profitable for the website owner but detrimental to consu
Lemonads
MAY 30, 2021
KPIs in Advertising- It’s no secret that digital marketing strategies rely heavily on statistics to be successful. With more than half of the world’s population using internet-capable devices regularly, consumers turn to the web whenever they need new services or products. Affiliates have a huge amount of information available, but assessing all of this data is usually too labor-intensive for a marketer with limited resources.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MAY 28, 2021
Rosser Reeves was a rule-breaker, a gifted writer, a visionary business person, licensed pilot, sailboat racer, chess player, and art collector. He was born in Virginia in 1910 and he wanted to become rich. Reeves got what he wanted. In 1934, he moved to New York and went to work as a copywriter for a […]. The post Rosser Reeves, Ad Legend appeared first on Adpulp.
More About Advertising
MAY 14, 2021
As advertising money pours into digital, agencies find themselves searching for a boat to navigate this torrent and, they hope, make some much-needed money in the process. Sir Martin Sorrell’s Mediamonks and David Jones’ You & Mr Jones have both prospered by becoming the handmaidens of big tech companies and clients trying to save money.
illumin
MAY 6, 2021
El Día de la Madre es una fecha especial para rendir un homenaje a la persona que más quieres con un regalo. Aunque hemos pasado del tradicional ramo de flores, que aún perdura, a otros elementos no tan habituales, como la ginebra, la tecnología, y por qué no, “el Mercadona”. En este nuevo “TOP Most […]. The post Belleza, ginebra y flores, así ve la publicidad el día de la madre en españa appeared first on AcuityAds Inc.
All About Advertising Law
MAY 27, 2021
On May 26, 2021, the U.S. Court of Appeals for the Fifth Circuit issued an opinion in Cranor v. 5 Star Nutrition, LLC , holding that the receipt of a single text message is a sufficient injury to convey standing under the Telephone Consumer Protection Act (“TCPA”). This creates a circuit split with the Eleventh Circuit’s 2019 opinion entered in Salcedo v.
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Lemonads
MAY 27, 2021
How to Convert Your Blog Readers Into Money with Affiliate Marketing ( How to Make Money Blogging ) Just a couple of decades ago, having a rotbust business website was something that only big companies could achieve. Besides the fact that it took hundreds of hours to develop a site, the maintenance costs alone were enough to bankrupt small businesses.
Buyer Advertising
MAY 27, 2021
It’s a strange time in the business world. With COVID restrictions easing, the pressure is on for employers to establish their re-opening plan. The past year spotlighted many issues directly influenced by the workplace—stability, mental and physical health, diversity, opportunity, etc. It has employees reflecting on their own lives and calls for employers to go beyond day-to-day operations and make significant changes.
AdPulp
MAY 5, 2021
No one in the advertising industry ever gets up in the morning and says, “Today, I’m going to create boring, uninspired work people will ignore.” But it happens every day. We all know it, we’ve all done it, and I’ve spent a good part of my career pontificating about the idiosyncrasies of an industry that […]. The post Badvertising Aims to Define Why Ads Make You Go ‘WTF?
More About Advertising
MAY 19, 2021
Controversial British prime minister Boris Johnson gets it in the neck for lots of things (mostly deservedly although it doesn’t seem to prevent him winning elections.) But he probably didn’t expect to cop it from Greenpeace for the UK’s seemingly abysmal record in dumping unwanted plastic on other countries. Directed by Jorik Dozy and Sil.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
illumin
MAY 28, 2021
Welcome to the first edition of what’s new with illumin. We’ve just introduced several impressive new features to illuminate your path to smarter decisions and better outcomes. Ad Format Support SkipStream™ Custom Video Player Our custom video player SkipStream™ is now available in illumin for video creative, allowing an overlay of interactions and performance reporting […].
Adtelligent
MAY 26, 2021
Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. With the rising awareness of the need for better data privacy regulations, people have become wary of their personal information being used without proper consent. And with some recent digital security breaches and data misuse cases such as the Cambridge Analytica scandal, it became clear that data privacy is a priority, and
Lemonads
MAY 26, 2021
Datspush review- It’s not very common for new players to establish themselves and start ruling the landscape in just a couple of years, but that’s exactly what Datspush did. Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world.
PrograMetrix
MAY 26, 2021
Cannabis Brand Development 101: How to Set Your Brand Up for Success. Ed. note: This article is a guest post written by Cannabis Creative. The acceptance of cannabis products as safe, enjoyable for recreation, and effective for medicinal purposes is growing throughout the United States. As awareness and legalization spread, so too does competition within the industry.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
MAY 13, 2021
Big brands are doing good deeds and making the local nightly news as a result. For instance, McDonald’s is in the news for putting messages on its paper cups to help educate and motivate people to get vaccinated. “We all want to protect ourselves and our loved ones and be together with our communities again,” […]. The post Brands Can Do This, And We Can All Do This (Until It’s Done) appeared first on Adpulp.
More About Advertising
MAY 17, 2021
Nike has struck a content deal with the UK’s Channel 4 and the first 22-minute doc -‘New Heights’ from agency Wieden+Kennedy – will run on All4. It tracks a young Londoner’s bid to test himself as a high board diver. Full version here. Clever way to build on the success of their ‘Londoner’ commercial. Not. The post Post-pandemic creativity: Nike and Burger King first appeared on More About Advertising.
InMobi
MAY 25, 2021
Early June sees the convergence of two major events: Father’s Day and high school and college graduation ceremonies. For retailers, what will “Dads and Grads” shopping look like in 2021? That’s what we wanted to find out. To better understand retail spending habits during this period, we engaged in a two-pronged research approach.
Spoton Digital Media
MAY 24, 2021
In 2020, many brick-and-mortar businesses had to pivot. With their doors shut, they had to find another way to serve customers -- so they built an online store. Many brands launched eCommerce stores to help their business survive COVID-19 lockdowns. Now, many brands are realizing that the opportunities of an online store can outlast COVID-19 closures.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
SpotX
MAY 24, 2021
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. OTT reaches a diverse demographic in the APAC region, as SpotX’s “OTT Is for Everyone” research revealed.
Lemonads
MAY 24, 2021
Welcome to our pick of the top 5 marketing attribution platforms this year. Market The practice of marketing goes back thousands of years, but marketers only gained the ability to track their campaigns and analyze their performance a couple of decades ago. Before the internet became the behemoth we know today, it was impossible to determine where each sale came from and what exactly prompted people to purchase products at specific times.
AdPulp
MAY 14, 2021
In this special edition of AdChatter, we introduce London-based brand strategist, Toby Donaldson to listeners, plus we feature a special guest, Silicon Valley entrepreneur Santi Bibiloni. Santi founded an eCommerce agency in Argentina when he was just 22 years old. The agency grew to be one of Argentina’s fastest-growing companies. Today, Santi is the founder […].
More About Advertising
MAY 13, 2021
Omnicom’s DDB Worldwide has unveiled a new mantra – or brand platform as we call them these days – ‘Unexpected Works.’ So it’s advertising it in one of the least expected places, a billboard in Garston, New Zealnd which boasts a population of 100 and rather more sheep. CCO Ari Weiss says: “The formula for. The post DDB unveils new brand position 'Unexpected Works' first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
InMobi
MAY 24, 2021
For an in-depth look at the in-app advertising experience, especially in ever-popular mobile gaming space, and how it may change as a result of Apple's AppTrackingTransparency (ATT) framework, we recently sat down with Amnon Siev, the CEO and Co-Founder of GeoEdge, the premier provider of ad verification and transparency solutions for the online and mobile advertising ecosystem.
Smarty Ads
MAY 24, 2021
Xiaomi, whose market spans 200+ countries and regions with 280 million+ quality active users, has recently partnered with SmartyAds. The cooperation brings a new opportunity to our advertisers to reach unparalleled advertising outcomes. What is this partnership all about? From now on, Xiaomi is the direct publisher and.
Admixer
MAY 24, 2021
With the fleeting addressability on the web, advertisers seek other channels that provide accuracy and precision, and in-app is the most promising candidate. Nobody has doubts that the future of advertising is mobile, most likely in-app. The pandemic only solidified the position of this channel. During the ongoing lockdowns, apps become a common escape for […].
Lemonads
MAY 22, 2021
For decades, advertising a company’s products and services was more of an art rather than a science. Marketers had to use rudimentary techniques like focus groups in order to collect data and figure out if their campaigns had any impact whatsoever. Today, online advertising techniques like affiliate marketing have changed the way businesses promote their products and services.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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