More About Advertising
AUGUST 4, 2020
Digital marketing involves using electronic media as a tool to reach a larger market base. Blogging, email marketing, social media marketing and pay-per-click promotions are perfect examples of digital marketing. Any form of marketing you see or receive through the internet, whether on your phone, laptop, or other electronic device, is part of the ever-evolving.
AdPulp
AUGUST 13, 2020
Do copywriters write well in other forms? Does it matter? Yes and yes. For professional writers, there is the literary market, the entertainment market, the journalism market, and the advertising market. When you work in advertising, all of the sister industries are part of the big picture. When you go to bat for a brand, […]. The post Poets Are Particularly Adept At “Packaging” Big Ideas for Brands appeared first on Adpulp.
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Gods of Advertising
AUGUST 21, 2020
You do not want to go quietly into that good night. Sometimes when your back aches and your eyes lose focus or the ringing in your ears become conspicuous you think you are going whether you like it or not. So you open a Monster and guzzle, the caffeine, taurine and guarana working their unsavory magic on your nervous system. You take your vitamins and supplements, including creatine and glutamine, two substances that are banned in professional sports.
Smarty Ads
AUGUST 4, 2020
Brand awareness KPI should be on every marketer’s agenda in 2020. Why? Brand awareness is the number one objective for 89% of companies, however, only 48% of those measure metrics related to branding. Brand awareness is a top of the mind concern because most consumers will buy from.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
illumin
AUGUST 26, 2020
Advertisers may see digital out-of-home (DOOH) advertising as reserved for booming metropolitans and utopian societies. While we haven’t achieved Blade Runner status yet, DOOH will eclipse traditional OOH media in just a few years. OOH media is one of the oldest and easiest to recognize forms of advertising. It uses traditional tactics such as billboards, […].
All About Advertising Law
AUGUST 10, 2020
On July 28, 2020, the FTC filed four complaints in federal courts across the country against companies who sell paint products used to coat homes and other buildings. At issue in the complaints are paint products that claimed to help insulate homes or buildings, saving the owner money on utility bills. The cases serve as a reminder that the FTC remains on the lookout for deceptive “green” claims, and that claims of “green” benefits must be substantiated.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
AUGUST 27, 2020
Diminish a once-powerful industry and lose all respect inside and outside the agency. What is influencer marketing? What is programmatic? What is artificial intelligence? There is a virulent strain of stupid on the loose in the business world today. The disease leads those infected to strip the soul of creativity from the marketing communications industry. […].
Gods of Advertising
AUGUST 24, 2020
My Laptop, a Monster Zero and Thou! Nothing suits me more than writing a good manifesto! I know I am not alone. Most copywriters get off on writing manifestos. At least they’d better. Writing such documents is at the heart of what we do, and can do, for our clients. Most of you know what I’m talking about. For those unawares, a manifesto (aka mantra or anthem) is the bringing to life in words the highest and most noble aspirations of its subject.
Smarty Ads
AUGUST 28, 2020
What is programmatic advertising in 2020? Apparently it is a technology that is going to be in charge of ad spend generation that accounts for billions of dollars. If last year U.S marketers and advertisers spent over $60 billion on programmatic ads, by the end of next.
illumin
AUGUST 31, 2020
With August nearing its end, September is around the corner which means one thing – back-to-school! Typically one of the biggest shopping events of the year, some retailers have altered their messaging this time around. As questions surround whether kids will return to school in-person this fall, check out the full list below to see […].
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All About Advertising Law
AUGUST 24, 2020
The FTC recently released its staff perspective paper on video game loot boxes. The report details discussions from the FTC’s loot box workshop that took place in August last year, summarizing key points and takeaways. You can read our write up of the workshop here. The workshop, “Inside the Game,” brought video game industry representatives, researchers, and consumer advocates together to examine consumer protection issues related to loot boxes and related microtransactions in
More About Advertising
AUGUST 26, 2020
No matter which field of advertising people work in, the creativity and ingenuity required to engage a target audience is becoming more and more demanding by the day, with no brand able to rest on its laurels regardless of how big or popular it might be.
AdPulp
AUGUST 3, 2020
Access—you can’t get there without it. In the advertising agency business, access has been afforded to the few. The industry is elite by design. The people on the inside ask those on the outside to “break-in,” if they can. The entire set up is adversarial from the get-go. Yes, there’s talk of a meritocracy for […]. The post There’s A New School In Ad City, It Is Free To Attend and “Unapologetically Black” appeared first on Adpulp.
Gods of Advertising
AUGUST 2, 2020
Alas, its content must remain anonymous… for now. It’s late. You stare at one of your many aquariums. The tank light is off but you can still see the neon tetras flitting about in the darkness. Hence the name. Oh, to be one of them. Cared for. No predators. Mating with impunity. Once, when you were a boy, your brother had become terribly mad at you.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smarty Ads
AUGUST 27, 2020
This year Apple has already banned third-party cookies support for the Safari browser, this time the company announced a shutdown for (IDFA) - advertising identifier for IOS smartphones. Even though the (IDFA) function wasn’t completely removed, starting from September users will decide whether to opt-in for themselves. Without.
Lemonads
AUGUST 26, 2020
Advertisers, publishers, and networks face a huge number of hurdles in the affiliate marketing ecosystem. In addition to keeping up with new technologies and all the pertinent compliance guidelines, all stakeholders in the affiliate world need to ensure that the conversion and leads generated come from legitimate users. When advertisers end up paying for fraudulent conversions, it creates an imbalance that affects publishers, networks, and technology providers alike.
All About Advertising Law
AUGUST 11, 2020
Following a warning from earlier this year, the FTC recently filed a complaint against a group of corporate and individual defendants for allegedly misleading and deceiving small business “merchant cash advance” (MCA) customers. Structured properly, an MCA product offers an alternative to standard commercial credit under which the MCA provider purchases the right to receive a fixed amount of the customer’s receivables to be paid based on a percentage of the customer’s dai
More About Advertising
AUGUST 31, 2020
Mark Read has issued an apology for a pretty dubious comment he made to investors at WPP’s first half results presentation last week.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
AUGUST 7, 2020
Academy Award-winning director, Kathryn Bigelow, learned how to be an artist in the world from a strong mentor. Now, Rolex is doing us the favor of capturing her thoughts about her mentor (Lawrence Weiner) and mentoring’s role in the development of an artist. Rolex features a print interview with Bigelow too. She offers this gem, […]. The post Find A Mentor, Forge A Path: How People In Trades and Guilds Transfer Knowledge appeared first on Adpulp.
Gods of Advertising
AUGUST 30, 2020
Back in the day, sucking my thumb… Madly dancing with your mother and brother, Meet the Beatles circles the turntable, its iconic sleeve lying on a bronze carpet next to the stereo. You’re not sure the song, Twist and Shout? The memory is faded. Like home movies before smartphones. Technicolor. Monophonic. Giddy. Your mom is pretty, with super short hair like Mia Farrow or Twiggy.
Smarty Ads
AUGUST 25, 2020
Long gone are the days when display ads dominated the digital advertising industry. New formats emerged and advanced throughout recent decades while others remained to be short-lived. One advertising medium grew particularly fast and eventually developed into a self-sufficient system now called mobile marketing. Now, this medium supports a variety.
Lemonads
AUGUST 21, 2020
Our Instagram Ad Ideas are here not only to inspire you, but they’ll blow your mind by realizing: why didn’t I create it? Since Instagram got acquired by Facebook, this social media platform practically exploded and competition got higher than ever! Instagram is generating more traffic than ever and in terms of marketing and advertising, by being linked with Facebook, it became a “must have” for every new or established brand or business.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Admixer
AUGUST 20, 2020
Breaking through the informational noise and reaching out to consumers is getting increasingly difficult for marketers. Long passed the days when users were easily engaged with a display ad. Nowadays, most internet users developed banner blindness, selective attention when users remain indifferent to messages presented in standard display ads. eCPMs of the full-screen and smaller-sized […].
More About Advertising
AUGUST 26, 2020
“Mask Mayhem” says Mail Online this morning, blaming UK PM Boris Johnson fairly and squarely for the about-turn on advice to schools about pupils wearing face masks. Even worse for the Government it looks as though Scotland’s First Minister Nicola Sturgeon is making UK government policy (everything she does they copy, even when they say.
AdPulp
AUGUST 5, 2020
What’s the most difficult part of working in the ad agency business? Nine out of 10 people say that working well with clients is the most difficult part of working in the ad agency business. Actually, I just made that up. Nevertheless, clients can and do ruin a good thing. Here’s a related question…who is […]. The post Chemistry Rules the Relationship, Inside and Outside the Agency appeared first on Adpulp.
Gods of Advertising
AUGUST 27, 2020
You don’t envy your daughters or any young person. Their world seems vapid and idiotic – an endless slew of You Tubes and disappearing dick pics. You must explain almost every reference to the 20 th century. They do not read for pleasure and barely for school. If it isn’t on their social media feeds they aren’t consuming it. Yet, you do envy their paradoxically thick skins.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
illumin
AUGUST 20, 2020
Do you ever feel jealous of those brands who are digital natives? They never had to deal with a transition to online selling and everything appears so easy for them. Fear not! Having a digital-first mindset is easy and we’re here to help you learn how so you don’t feel like you’re constantly playing digital […]. The post Is Your Brand Playing Digital Catch Up?
Lemonads
AUGUST 18, 2020
Our Taboola Review will not be an ordinary review! Not only you will know everything about Taboola’s outstanding advertising platform , but you will also discover its huge potential and how this will raise your traffic by acquiring more data than ever! Are you a publisher ? We’ve also got you covered with every golden tip you’ll need to know, to monetize content and acquire visibility!
InMobi
AUGUST 15, 2020
COVID-19 has caused a major shift in the way consumers think, feel, and act. As a result, marketers today are re-evaluating their priorities and strategies to not only survive but thrive in a post-COVID world. What changes does it bring to the new normal in marketing? How are marketers staying on top of their game due to these transitions? Well, our survey of the top digital marketing leaders from Southeast Asia and India brings forth interesting facts in Marketing in The New Normal Report.
More About Advertising
AUGUST 23, 2020
Kraft Heinz has appointed Publicis Groupe to handle its entire $700 million North American media business, which makes up about 85 per cent of global spend for the US-based food giant. Publicis Groupe beat Dentsu Aegis Network, led by Carat, in the final round of the pitch, which began back in March and has attracted.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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