Martech Series

AUGUST 25, 2022

We can kayak with friends without having to leave our couch, or we can meet new people around the AltSpace firepit; reading each other’s body language as we speak, laugh and listen to the crackle of the fire together. Our brains are interesting things, and from this, you may even be tricked into feeling real warmth against your body.

Media 75

Media Communications Fashion Food 75

Martech Series

AUGUST 11, 2022

The head and body movements make the avatars much more lifelike.”. “With the help of Vocinity, we are excited to offer our customers a complete, turn-key solution with a faster time to value, featuring our award-winning AI, digital humans.”. “We We love the human-like AI models provided by DeepBrain,” said Michael Riemer, CEO of Vocinity.

Rich Media 81

Rich Media Finance Education Conversion 81

Martech Series

AUGUST 18, 2022

Digital Air Strike, the leading consumer engagement and customer experience (CX) technology and services company, has been selected by the Virginia Automobile Dealers Association (VADA) to provide needed Customer Experience technology to its dealer body.

AutoMobile 91

AutoMobile Communications ROI MarTech 91

Rob Campbell

AUGUST 10, 2022

10 years ago I wrote a post about a Dad who wrote a letter to his son about his impending liberal arts education.

Education 114

Education 114

Martech Series

AUGUST 2, 2022

“With virtual fundraising still prominent, investor interaction with slides can compensate for what we have lost with in-person meetings – it can serve as digital body language that gives founders those missing cues,” explained Russ Heddleston , DocSend Co-Founder and Head of Commercial, DocSend at Dropbox.

Communications 84

Communications eCommerce MarTech Marketing 84

Martech Series

AUGUST 26, 2022

Ballerz properties include team, number, role, jersey, body, hair, accessories, dunks, shooting, playmaking, and defense. Ballerz features 10,000 Generative Basketball NFTs and debuted on November 8, 2021. The collection sold out in one hour and is available on the secondary market.

Entertainment 84

Entertainment MarTech Marketing 84

Martech Series

AUGUST 1, 2022

OOH revenue in the UK for the fourth quarter of 2021 was up 65% year-on-year, reaching total revenues of £336m, according to OOH trade body Outsmart. We are already seeing strong interest from all stakeholders in the UK industry, including advertisers, specialist media agencies, and media owners.”.

Media 87

Media Agency MarTech Advertising 87

Martech Series

AUGUST 9, 2022

Topics covered include how computer graphics deals with the mechanics of the human body, the sense of touch with physical hardware in a spatial environment, and even neural network algorithms in art. At SIGGRAPH 2022, the metaverse will be the focus of many panels, courses, and hands-on workshops.

Education 92

Education Healthcare Fashion MarTech 92

All About Advertising Law

AUGUST 18, 2022

The statement could include references to receiver performance criteria developed by industry groups such as standards-setting bodies and trade associations.

Communications 52

Communications Agency Advertising 52

Basis

AUGUST 8, 2022

For an extended period of time, we get to focus on connecting with each other, moving our bodies, and trying new things. At Basis Technologies HQ in Chicago, there’s a certain summer event we all look forward to every year. Oops—did you think we were talking about a company-wide Lollapalooza excursion?

Healthcare 52

Healthcare 52

Martech Series

AUGUST 25, 2022

Amplified Intelligence founder and CEO Karen Nelson-Field said, “This work adds to the growing body of evidence showing that – contrary to industry attempts to wrap it up in a neat package like a CPM — attention is neither a commodity nor a currency.

CPM 79

CPM Viewability Finance MarTech 79

Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. If you don’t, one needs to be created.

Marketing 113

Marketing Machine Learning Healthcare Communications 113

Digiday

AUGUST 31, 2022

Gut health soda brand Poppi and DTC chocolate vitamin brand Sourse have taken similar approaches to reach that demographic, as Gen Z consumers are more aware of what goes into their bodies.

Cookies 60

Cookies Food Entertainment Media 60

Martech Series

AUGUST 25, 2022

Better at meta – China is well poised to take advantage of the emerging metaverse as research labs invest in 3D sound, haptic and body sensor technologies. Chinese brands’ global exposure is steadily improving over a period of time and overall, the Top 100 brands’ overseas operations contribute 8.8% to their business.

Retail 84

Retail Entertainment Manufacturing eCommerce 84

TechCrunch Ads

AUGUST 8, 2022

It’s only sites that have repeatedly ignored these nudges and step-by-step compliance guidance that are being targeted for formal complaints with the relevant oversight body now. “We We want to ensure compliance, ideally without filing cases.

GDPR 81

GDPR Cookies Banner Pop-Up 81

Martech

AUGUST 25, 2022

Fleas can jump eight inches, 150 times their body height. But some advertisers, like Kasim Aslam , pointed out in a recent PPC town hall that giving the machine more room to experiment may not be such a bad thing. It’s like putting a flea in a small box. Could it be the same with PPC automation?

Machine Learning 99

Machine Learning Conversion Geo targeting Audience 99

MNTN

AUGUST 4, 2022

To make another example, personal injury firms could sort audiences based on search activity for auto body repair shops, or business lawyers could target new business owners in their zip code. The benefit is immediately clear: you’re zeroing in on your next client, delivering an ad that’s specific to their personal situation.

Advertising 52

Advertising Audience Ad Inventory Entertainment 52

VideoWeek

AUGUST 5, 2022

The “overwhelming weight of positive feedback” from ISBA members, media agencies and UK broadcasters allows the UK trade body to advance to the second phase of consultation later this year, with Origin expected to go live in mid-2024. The proposal sought to partially fund the initiative through an advertiser levy.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

VideoWeek

AUGUST 26, 2022

But the research body expects ad spend growth to slow to 2.6 WARC forecasts that global ad spend will be up by 8.3 percent over the course of 2022, thanks in part to boosts from the US midterm elections and FIFA World Cup. percent next year – a significant slowdown, but not a retraction.

Brand Lift 98

Brand Lift Media Electronics Agency 98

Martech

AUGUST 10, 2022

” Frank pointed to the absence of action by industry standards bodies and recalled a conversation from two years ago — around the time Google launched the Sandbox — with a representative of WC3. advertising standards body, is calling out its own members , demanding “less incrementalism and more burning impatience.”

Cookies 113

Cookies Conversion Advertising MarTech 113