Fuel Lines
APRIL 7, 2014
'Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions. I was recently speaking to a sold out event for the Nashville AMA on the dramatic changes brought upon business development due to social media.
All About Advertising Law
APRIL 7, 2014
'On March 20, 2014, the FTC issued a closing letter to Cole Haan that will affect all kinds of advertisers (and advertise ments ) on social media. In particular, it will impact the way that brands interact with users on Pinterest and tell their users to use hashtags in contests and other types of promotions. So advertisers, #listenup! The FTC took issue with the shoemaker’s “ Wandering Sole ” contest on Pinterest, which called for people to create Pinterest boards with images of five Cole Haan
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Gods of Advertising
APRIL 8, 2014
'Good boy! Sigh. One of the tough things about working at a relatively young agency with a B2B/technology pedigree is the persistent opinion that such a group is not capable of creating big ideas at the brand level. It has been a fairly high hurdle in our quest for new business. Recently we did not make the cut with a client we coveted because they felt we were experts in a different part of the “funnel.”.
Advertising to Baby Boomers
APRIL 23, 2014
'From my book Advertising to Baby Boomers ©2005: Chapter Four: Give Boomers Room for Choices ….When developing or molding a community for Baby Boomers, start with the concept of ?neutral. Do not confuse this with ?sameness. For example, when designing an indoor community space, do not assume that it will be used mostly for Bingo. Fashion it with flexibility so that it may be used for almost anything.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
APRIL 29, 2014
From parenting to beauty habits and from mobile devices to social media behaviors, moms are driving and shaping the new digital world. With a do-it-all attitude, moms are not only taking care of their families but are also driving social media trends and smartphone usage. Moms are a critical audience for marketers, and understanding their mobile media behaviors and attitudes can help marketers to take advantage of the emerging trends.
Gods of Advertising
APRIL 28, 2014
'He’s back… Has it been ten years? It seems like only yesterday that Crispin Porter & Bogusky and the Barbarian Group unleashed Burger King’s risqué digital critter, Subservient Chicken into the cyber sphere, changing the marketing landscape forever. No overstatement, for here was a web born oddity that challenged the way marketers interacted with consumers.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
APRIL 30, 2014
'After remaining under seal for close to a year, an unusually exciting – well, exciting for lawyers, anyway – whistleblower (“qui tam”) case involving unclaimed gift cards in Delaware has now been unsealed and released to the public after Delaware state prosecutors independently investigated the claims and joined the case in March 2014. The lawsuit was originally filed in June 2013 by William Sean French, a former officer of the primary defendant, Card Compliant LLC, against the company and 33
All About Advertising Law
APRIL 2, 2014
'A company holds a press event to tout the success of its newly introduced product. Someone in the audience asks a question, which the Company subsequently uses in its advertising for the product. However, the Company fails to disclose that it actually paid for the audience member to fly into the press event. Is this a problem under the FTC’s Endorsement Guides ?
Gods of Advertising
APRIL 29, 2014
'Donald Sterling, same as he ever was. Slimy s**t this business with Don Sterling. Lord knows I don’t need to weigh in on the topic. Everyone and their brother are doing that. For those living under a rock, Sterling, the owner of an NBA franchise (the Los Angeles Clippers), in a recording leaked to a gossip website (TMZ), made a torrent of racially divisive comments to his mistress (V.
Gods of Advertising
APRIL 17, 2014
'Forgive me for I have hated… Since I began Gods of Advertising almost a decade ago (!), I’ve carefully avoided demonstrating hatred of any kind to persons, places or things. When I was critical, say of an ad campaign, I tried to look at it from all angles, positing why, perhaps, an advertiser or agency would put something so questionable into the cosmos.
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InMobi
APRIL 29, 2014
Today is an exciting day for all mobile app developers around the world. InMobi’s Native Ad platform is now open to any developer looking to monetize his/her app. The InMobi Ad SDK is a critical component of InMobi’s Native Ad platform which allows you to create ad layouts in the shape, form and function of your choosing. And today, we have released InMobi Ad SDK 430 to help your app monetize with these beautiful ad units.
InMobi
APRIL 7, 2014
Before we take a deep dive into native ads, let us understand first what native ads are. Q: Why would you want to show Native Ads? If you are an app developer looking to monetize your app by display advertising, but want to customize ads according to your app’s look and feel, then native ads are what you should be after. Q: What are InMobi Native Ads?
InMobi
APRIL 1, 2014
This April Fool’s Day, we announced on our blog that we will be running only native ads on our network - "We are bringing down the curtain on banner ads effective immediately. InMobi will only serve ads that are seamlessly integrated into the entire user experience." That, of course, was an elaborate April Fool’s Day prank played out by us! While we had fun planning the prank, it was lovely to see the wide range of reactions online.
All About Advertising Law
APRIL 17, 2014
'There aren’t too many things worse than showing up at the office in the morning and realizing that the FTC has gotten a temporary restraining order against your company and frozen your assets. While most FTC investigations don’t occur in such dramatic fashion, occasionally some do and the consequences are often dire. This is exactly what happened to several companies and individual defendants in a case filed by the FTC in Utah last month.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
All About Advertising Law
APRIL 24, 2014
'With all of the recent litigation under the Telephone Consumer Protection Act (“TCPA”), marketers are well aware that making telemarketing calls can be a tricky road to navigate. In October 2013, the Federal Communication Commission’s (“FCC”) new TCPA rule went into effect, requiring prior express written consent to call consumers for telemarketing purposes— a higher standard than its previous “prior express consent” standard.
All About Advertising Law
APRIL 23, 2014
'We all know that constant fighting is exhausting and can cause headaches or even stomachaches. A challenger recently brought a fight over stomachache claims brought by headache medicine makers but NAD said enough is enough in these ongoing aspirin wars. The recent McNeil Tylenol case sheds light on NAD’s views about the scope of its jurisdiction when the claims at issue are the subject of another court’s decision.
InMobi
APRIL 21, 2014
Introducing InMobi's All-New Developer Experience from InMobi on Vimeo. In the past, InMobi has empowered developers to understand their users deeply and take the most relevant actions, track conversions across multiple mobile marketing platforms, leverage best in class ad monetization and more. A few months ago, we set out to deliver this complex world of offerings through a really simple and intuitive interface.
InMobi
APRIL 7, 2014
InMobi is pleased to announce support for our customers who are using App Annie and Distimo for advertising and monetization reporting. These analytics platforms help developers make informed business decisions based on rankings and other metrics from various app store markets. We take pride in our role of helping developers be successful. And viewing InMobi global distribution and monetization stats within these platforms allows developers to “close the loop” by charting their success in the ap
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Fuel Lines
APRIL 23, 2014
'Give your presentations LIFE rather than SUCKING THE LIFE out of your audience. I’ve been speaking publically for more than three decades. Last year, I spoke at conferences, seminars and workshops in over 40 different cities. I’m still a student who continually wants to improve. Presentations are very time consuming and require a lot of hard work.
Gods of Advertising
APRIL 22, 2014
'“Behold, my creation!” Lately, ny agency has made a slew of creative presentations. Two or three a week. Likely your agency is experiencing something similar. It’d better be. Like sharks, creative agencies don’t do well sitting still. We must hunt as vociferously as we farm, if not more so. The days of long-term relationships are so damn over I feel like it almost goes without saying.
Gods of Advertising
APRIL 24, 2014
'“Employing Steff’s system improved my presentations…and my life!” I learned how to present creative ideas (mine and those belonging to others) by watching the best of the best and modeling my game accordingly. At Leo Burnett, we typically competed (if that’s the right word) with other teams within our creative group, during internal meetings and even in front of clients.
Advertising to Baby Boomers
APRIL 16, 2014
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 16 April 2014. Marketing to PrimeTime Women. Great move by my publishers – releasing an updated paperback edition of Marti Barletta ’s Marketing to PrimeTime Women : In a new executive edition of her ground-breaking book PrimeTime
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Advertising to Baby Boomers
APRIL 8, 2014
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 08 April 2014. Older Adults Sold On Entrepreneurship. Good story on NPR : Never Too Late: More Older Adults Sold On Entrepreneurship by Ina Jaffe If youve ever been driven to rage and despair trying to pry open one of those plastic blister pac
Fuel Lines
APRIL 1, 2014
'A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively. I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him.
Gods of Advertising
APRIL 14, 2014
'The shot heard ’round the world. Sometimes I take pictures of myself post them online. I know a lot of other people do, too. Selfies. We all do it. So much so it has become a phenomenon. In 2013, Selfie was deemed word of the year. Ahead of “Twerk.”. Sigh. Since the beginning of photography –hell, painting…even cave painting- we have all been interested in how we look in pictures.
InMobi
APRIL 29, 2014
We at InMobi often use the phrase “ 10x thinking ” when set strategic goals or validate ideas. Its a way of saying we believe in going after problems that are 10X harder to solve. It also means we don’t believe in doing incremental improvements. Improving the user experience for mobile ads is one of them. Late last year we took an ambitious goal of improving the ad experience on mobile devices by 10X.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
InMobi
APRIL 29, 2014
Over the last few years, one of the things that constantly bothered me was that we were powering an entire industry on the back of banner ads, which we never liked. InMobi has worked with more than 30,000+ app developers, fielded 4 billion+ ad requests per day, and helped them monetize their apps on the back of our best-in-class technology and global scale.
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