Adweek
AUGUST 26, 2022
With the upcoming racing season marking its 75th anniversary, Nascar is both celebrating its past with a new throwback logo and innovating for the future. Racing fans will find a lot to appreciate amid the design elements of the new logo. The overall oval shape is reminiscent of a racetrack and was inspired by the.
MNTN
AUGUST 26, 2022
So you have your holiday planning guide in front of you and your audience targeting mapped out. What’s next? To wrap up our holiday content series, we’re putting the spotlight on all things creative. Before you bring out the holiday stereotypes, green and red color themes and elves, hold up a second. This year is your chance to do things a little differently—if economic indicators have anything to say about it, it’s going to require more effort from advertisers to stand out from the crowd this q
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Adweek
AUGUST 26, 2022
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Doritos, Doritos everywhere, nor any bite to eat Doritos is challenging fans to find the chip-like triangles hidden in their surroundings with a multichannel campaign spanning OOH, gaming, AR and more. Most prominently, the brand is.
Martech
AUGUST 26, 2022
You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely on a variety of heuristics and cognitive biases to make decisions efficiently. And they don’t even know it. The utilitarian theory of economic behavior, postulated by 19th-century philosopher John Stuart Mill, suggested that all economic decisions were rational.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 26, 2022
Meta recently added the Add Yours sticker to Reels on Instagram and Facebook. The Add Yours sticker allows a creator to share a prompt with their viewers that encourages them to create their own Reels in response to the prompt. Previously, the Add Yours sticker was only available in Stories on Instagram and Facebook. Our.
Martech Series
AUGUST 26, 2022
As B2B marketers, we connect with our customers and push them into our sales funnels. They buy and enjoy our products and services. But what next? Could they possibly want to engage with our brands again? Of course, B2B marketing pros do not want to give up on the once engaged contracts who might be reinterested, nor do they want to lose the touch with those partners, colleagues, and subscribers who enjoyed consuming their content.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 26, 2022
An interview withBill WatkinsCROPinterest is an odd duck in the social media category. It’s not the first platform that comes to mind when one thinks of “performance advertising” and yet it’s doubling down on ads at a time when everyone else seems to be all-in on new revenue streams, like subscriptions or payment processing. Bill. Continue reading » The post Pinterest Wants To Be A Performance Channel appeared first on AdExchanger.
Adweek
AUGUST 26, 2022
The US Open showcases tennis' brightest stars on its hard courts. But some of the event's biggest names and longest-tenured veterans paid for their spot on the grounds. The United States Tennis Association (USTA) Billie Jean King National Tennis Center in Flushing embraces its legacy as a former World's Fair site by bringing some of.
MNTN
AUGUST 26, 2022
The world of marketing can move at a pretty fast pace. That’s why we created this weekly marketing news roundup, so you can see all the best stories in one place. In digital marketing news, it looks like data alone is not enough to convince a consumer to convert or a business to work with your B2B brand. A new article from Inc. covers the challenges that marketers face when using data to back up their claims.
Adweek
AUGUST 26, 2022
The last five years haven't changed media monetization. Subscription and advertising channels have been active for decades, but they are forcing media owners to revolutionize the way their organizations are set up to successfully face the current challenges. It's not a philosophical nuance. Simply put, the alternative is death by the recent wave of privacy.
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MNTN
AUGUST 26, 2022
This July, American viewers spent more time watching content on streaming than on cable or broadcast television. According to data from Nielsen , total time spent streaming averaged at 190.9 billion hours per week, making up 34.8% of all TV viewing time. Part of the reason for this rise in viewing on streaming was the massive success of Netflix’s newest season of Stranger Things series, which saw 18 billion viewing minutes for the month of July (and brought Netflix to a record 8% of all streamin
Marketing Dive
AUGUST 26, 2022
In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life.
MNTN
AUGUST 26, 2022
This post was produced in partnership with Lever Interactive , a digital advertising agency specializing in emerging channels. It’s no secret that an increasing number of people are “breaking up” with their cable TV subscriptions in favor of streaming services. This mass transition from linear to Connected TV (CTV) poses a huge opportunity for brands and the agencies who represent them, to reach new and existing customers on their favorite streaming platforms.
Martech Series
AUGUST 26, 2022
The Half Year 2022 OAREX Payments Study reveals that digital ad publishers are beginning to extend the length of the payment gap. OAREX, the provider of fast and flexible funding for digital media businesses, announced the release of their Half Year 2022 Digital Media and Advertising Payments Report, which reveals data and trends in the digital ad payment space.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
AUGUST 26, 2022
An extension of the “First Strides” program includes a partnership encouraging more women to take steps toward public leadership in the U.S.
Martech Series
AUGUST 26, 2022
Content Guru announced that it has been listed in the Challengers quadrant of the 2022 Gartner Magic Quadrant for Contact Center as a Service (CCaaS), which displays the recognized providers of cloud contact center technology across the globe. “We have continued our strong growth and maintain our mission to become a $1 billion+ business. The CCaaS marketplace will mutate over the coming years into next-generation customer experience (CX) that leverages omnichannel and data aggregation, i.e.
Basis
AUGUST 26, 2022
Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. Mobile devices such as smartphones and tablets are becoming ever more embedded into digital infrastructure, with consumers turning to them for everything from news and communication to entertainment and shopping, and more.
Martech Series
AUGUST 26, 2022
SaaS company joins TinySeed to help promotional product companies to stay top-of-mind with customers. PromoPulse, a software company that enables promotional product businesses to grow their sales and simplify marketing, announced it raised $150,000 from the TinySeed accelerator program. The funding and TinySeed’s collaborative network will fuel PromoPulse’s mission to amplify the sales and marketing of businesses that sell swag — also known as the promotional products industry.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
AUGUST 26, 2022
This, as my colleague Emma Hall remarked, could be back to the Seventies – but in a good way. Economical, well-written and acted (kids) and making the point – which most of VCCP’s work for Mondelez exemplifies, especially for Cadbury. With dialogue, how great is that? Looks as though the UK is heading back to. The post MAA Ad of the Week: Dairylea by VCCP first appeared on More About Advertising.
Martech Series
AUGUST 26, 2022
AvePoint commits to hiring over 500 local professionals by 2026. AvePoint, the most advanced SaaS and data management platform provider, announced its newly established $100 million SGD international R&D Hub in Singapore, which will act as a major hub within the company’s worldwide R&D network and foster local talent to support the growing global demand for B2B SaaS solutions.
More About Advertising
AUGUST 26, 2022
Knocking down walls often plays well in ads and it’s the connecting theme of Wieden+Kennedy London’s debut for Revolut, which claims to be the world’s first global financial “super app” with 20 million users and 250m transactions a month. ‘Your Way In’ seeks to de-mystify money for ordinary people, good luck with that one.
Martech Series
AUGUST 26, 2022
NFT Genius to use funds to make investing in NFTs accessible to all, placing a sharp focus on the consumer in sports, entertainment, art, and culture . NFT Genius, a company developing world-class experiences and marketplace technology to the NFT market, announced a $150M valuation following the close of a $10.5M Series A funding round led by Dapper Labs, Spartan Labs, Commonwealth Asset Management (CWAM), and Fundamental Labs.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
AUGUST 26, 2022
As we enter the bank holiday weekend, the Mayor of London’s team is stepping up the marketing effort to present London in an emotional and (their words) “poetic” way, in the form of a love letter to the city, spoken over a montage of footage from around the capital. Instead of targeting tourists, this effort. The post Mayor’s love letter to London shows the city as a cheap date first appeared on More About Advertising.
Martech Series
AUGUST 26, 2022
Aurora Mobile Limited (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, announced that its subsidiary Wuhan SendCloud Technology Co., Ltd. (“SendCloud”) has entered into a strategic partnership with Moka, a leading HR SaaS provider in China. Leveraging its cutting-edge email technology, SendCloud will provide Moka with high-efficiency email services, helping it optimize customer reach.
MNTN
AUGUST 26, 2022
What do you think of when you hear “TV advertising”? Maybe well-known beverage companies who promise a taste of the mountains or beach come to mind… Or, the term could invoke thoughts of tech heavyweights announcing the latest version of their best-selling computer, phone or tablet. So where do nonprofit organizations (NPOs) fit into this conversation?
Martech Series
AUGUST 26, 2022
Centraleyes announces the addition of the South African data privacy framework, the Protection of Personal Information Act, to its expanding framework library. POPIA establishes a minimal baseline for privacy regulation in all industries. It applies to those who are based in South Africa as well as those who are only processing data in the country. The Centraleyes platform automates and orchestrates all of the manual tasks required for POPIA compliance including data collection, analysis and rem
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Monetize More
AUGUST 26, 2022
I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site? How much ad revenue will my website make with this much traffic is something that needs to be debunked first if your goal is to scale your revenue and become a 7-figure
Martech Series
AUGUST 26, 2022
Prism Digital, a leading digital marketing agency in the UAE has launched an AI-Driven WhatsApp for business Chatbot Service for the Hotel Industry. Prism Digital, a leading digital marketing agency in the UAE has launched an AI-Driven WhatsApp for business Chatbot Service for the Hotel Industry in the Middle East and North Africa. With over 2.2 billion users globally, WhatsApp is the most used app for communicating and for building personal & business conversations.
Brid.tv
AUGUST 26, 2022
With the growing popularity of videos in the past couple of decades, we have been witnessing advancements in video playback technology. One such piece of tech, indispensable for a smooth viewing experience, is a video codec. Two of the most commonly used video codecs today are H.264 and H.265. But what is the difference between the two and which one is better?
Martech Series
AUGUST 26, 2022
Remote work has increased email security vulnerabilities, exposing files in transit. The Human Factor 2021 Report found that COVID and remote work increased the vulnerability of email, in particular privilege attacks. Data leakage likewise rose, with the sending of sensitive files and wanton file copying as key culprits. . The sad fact is that email, as insecure as it is, remains the predominant way confidential files are shared.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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