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The US Open showcases tennis’ brightest stars on its hard courts (Novak Djokovic being the exception again this year). But some of the event’s biggest names and longest-tenured veterans paid for their spot on the grounds.
The United States Tennis Association (USTA) Billie Jean King National Tennis Center in Flushing embraces its legacy as a former World’s Fair site by bringing some of the globe’s biggest brands to its annual summer spectacle. Longtime sponsor American Express is a perennial case study in marketing pageantry.
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