Martech

APRIL 7, 2022

As digital-first customer behavior accelerates, marketers have adopted equally critical mandates —customer satisfaction and growth. Salesforce’s 3rd Marketing Intelligence Report reveals insights trends on data and analytics from 2,500+ marketers worldwide.

Marketing 98

Marketing ROI MarTech 98

Exchange Wire

AUGUST 16, 2023

With ATS Singapore fast approaching, and ahead of their appearance at the event, LoopMe's head of SEA and ANZ, Alberico de Nardis, sat down with ExchangeWire to discuss future trends within APAC, the importance of Ad Net Zero, M&A opportunities [.]

Marketing 97

Marketing 97

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Digital Remedy

DECEMBER 21, 2022

In the 2020s, advertising technology (ad tech) is set to take another leap as advancements in digital media continue to surge. by 2027, the market for ad tech is reaching new heights, and with higher peaks comes new industry standards for digital ad buying. Ad Tech Trends in Store for 2023. Projected to reach $42088.3m

Ad Tech 52

Ad Tech Marketing Media Agency 52

MediaFuse

JUNE 6, 2019

Rising Trends in Programmatic Digital Marketing. It wasn’t, however, until late 2017 when marketers noticed its growth and new potential. This year you should be staying on your toes as new trends are constantly emerging and the old ones are strengthening their position in digital marketing.

Marketing 52

Marketing CPC CPA CPM 52

Martech

MARCH 16, 2023

Stay ahead of the curve with the 2023 Consumer Trends Index report. This report from Marigold provides valuable insights into the latest global consumer attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty. Download the report today and stay ahead of the competition.

Marketing 99

Marketing MarTech Advertising 99

Basis

JANUARY 12, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. The 2023 Consumer Electronics Show (CES) in Las Vegas was characterized by a certain sobriety—not at the restaurants or craps tables, of course, but certainly in the spaces where marketing and media were discussed.

Electronics 52

Electronics Marketing Conversion Agency 52

Basis

DECEMBER 8, 2022

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. Digital Sea Change: Basis Technologies 2023 Trends Report [:08]. Here, peek behind the curtain into the ANA’s attempt to give marketers some transparency into their programmatic budgets. —.

Cookies 52

Cookies Marketing Video Ads Conversion 52

Ad Rants

MARCH 25, 2024

In the bustling New York City's digital market landscape, navigating the online streets requires a strategic driver--an SEO expert. Understanding the nuances of local search queries is crucial for businesses aiming to thrive in the competitive New York market.

SEO 208

SEO Fashion Audience Finance 208

Smarty Ads

DECEMBER 17, 2021

Various ad networks and digital marketers are trying to make their brand stand out in a competitive market. Today the way products and services are advertised to consumers is changing at a rapid pace. Thus, new tools that accelerate media advertising and enhance brand awareness are in huge.

Retargeting 52

Retargeting Brand Awareness Marketing Ad network 52

Ad Rants

DECEMBER 13, 2023

In today's fast-paced digital era, the safety shoe industry is transforming, and businesses increasingly recognize the importance of embracing e-commerce. This exploration will uncover the trends and best practices defining success in selling safety shoes online.

SEO 236

SEO Retail Audience Fashion 236

Smart Insights

SEPTEMBER 28, 2023

What AI-based tools and digital marketing techniques should businesses from small to large be considering? I’ve been fortunate to be involved in digital marketing for over 25 years now.

Marketing 117

Marketing 117

Adweek

MARCH 14, 2023

Fashion likes to be ahead of the curve, and getting a shoe-in with retail media--one of marketing's buzzier trends--is no exception. Not content with shipping jeans and beanies, clothing ecommerce platforms like Nordstrom and Asos are joining the likes of Amazon and Walmart in selling advertising space in their digital storefronts.

Fashion 253

Fashion Retail Media Shipping 253

The Ad Tech Blog

APRIL 15, 2024

The Rise of Digital OOH Platforms One pivotal change in out-of-home advertising is the increased use of digital OOH platforms. FAQs about Digital OOH What makes digital OOH advertising effective? Digital out-of-home advertising excels in versatility and immediacy. Can digital OOH achieve personalization at scale?

Advertising 130

Advertising ROI Impressions Audience 130

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Those trends have some common features and it’s worth looking at where they came from. The consumerization of B2B marketing will continue.

Marketing 113

Marketing Machine Learning MarTech Media 113

Martech

OCTOBER 18, 2022

Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered.

Marketing 121

Marketing SEO MarTech 121

Digiday

APRIL 2, 2024

Media agencies that approach multicultural as a separate or smaller investment almost immediately hamstring their marketing strategies, argues one programmatic vendor — and it will negatively impact their engagement with communities beyond Gen Z and communities of color. That trend is particularly acute with Gen Z audiences.

Marketing 91

Marketing Agency Media Audience 91

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 117

Advertising Marketing Geo targeting Retail 117

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

MarTech 107

MarTech Conversion Rate Finance Conversion 107

Ad Monsters

APRIL 19, 2024

Through shadow bans and shifting sands, her insights illuminate the path for cannabis businesses aiming to flourish in a market that’s as challenging as it is promising. LdJ: Given your extensive coverage of the industry, what emerging trends or challenges have you noticed in cannabis advertising? Regulated U.S.

Retail 110

Retail Education Manufacturing Audience 110

Basis

FEBRUARY 21, 2024

Perhaps the most noticeable changes stem from their evolving demographics, which has contributed to the shift towards digital across all aspects of the B2B buying journey. Read on for the insights B2B marketers need to foster deeper connections in this relationship-based industry.

Marketing 105

Marketing Data Management Platform Healthcare Ad Inventory 105

Ad Monsters

JANUARY 10, 2024

This year, digital media experts predict that AI will evolve marketing roles, combat fraud, become more responsible, and much more. There were ups and downs with experimentation, regulation, and practical use, but industry experts predict that digital media can use AI to its full potential if we learn to use it responsibly.

Pop-Up 117

Pop-Up Machine Learning Ad Tech GDPR 117

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Education 119

Education Marketing Conversion MarTech 119

Martech Series

DECEMBER 28, 2022

Digital marketing might only have been around for as long as the internet, but marketing in various forms has arguably existed for as long as humans could trade, barter, and sell. Savvy marketers can utilize the search engine by combining its analytical functions with their own ability to interpret local and global contexts.

SEO 96

SEO Media Marketing MarTech 96

Martech

NOVEMBER 10, 2023

Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. ” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space. .” It’s advertising as utility. But, its darn hard.”

Retail 113

Retail Electronics Media SEO 113

Martech Series

JANUARY 24, 2023

Seasoned brand builder joins TreviPay’s leadership team to drive market strategy in alignment with B2B digital transformation and payments innovation trends TreviPay , the global B2B payments and invoicing network, announced the appointment of Allen Bonde as Chief Marketing Officer.

Marketing 89

Marketing Manufacturing eCommerce MarTech 89

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company.

Education 115

Education Marketing Conversion MarTech 115

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Marketing 113

Marketing MarTech 113

Digiday

JANUARY 30, 2024

Performance marketing agency NP Digital this week is finalizing its acquisition of full-service creative and branding agency REBL House, Digiday has learned. The marketing landscape is shifting in response to trends in AI, reduced tracking, constrained resources and generational differences,” said Mike Gullaksen, CEO of NP Digital. “The

Agency 78

Agency Media Marketing 78

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. What digital tools do we need to execute the campaign?

Retargeting 102

Retargeting Retargeting platforms Conversion Rate Conversion 102

Digiday

MARCH 3, 2024

Some marketers have started testing alternatives , taking matters into their own hands as opposed to waiting for the other shoe to drop. But for the most part, marketers seem unfazed given the writing has been on the wall for years. Thanks to the cord-cutting trend, ad dollars were already flowing from linear television into streaming.

Cookies 93

Cookies Marketing Banner Display Advertising 93

Martech Series

DECEMBER 13, 2022

Contentsquare, the global leader in digital experience analytics, has been named a winner of the 2022 Aragon Research Innovation Award for Digital Experience Analytics. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI. Digital experience analytics are now business-critical.

SEO 90

SEO MarTech Marketing Audience 90

Martech Series

SEPTEMBER 26, 2022

Keypoint Intelligence reviews print buyers’ purchasing trends, including their marketing budgets, most common applications of print in their marketing efforts, run lengths and trends, customization and omnichannel interests, and purchasing trends including offline vs online buying in this in-depth report.

MarTech 82

MarTech Marketing 82

Digiday

APRIL 4, 2024

It’s a trend that’s not expected to slow anytime soon, especially as the fallout from Google’s third-party depreciation continues to escalate the importance of first-party data. Retail media is expected to make up one-fifth of worldwide digital ad spend this year, reaching $140 billion, according to eMarketer.

Retail 87

Retail Agency Media Marketing 87

Exchange Wire

JULY 5, 2023

Are we at the threshold of a new era in digital marketing, or is this merely a fleeting trend in the [.] The post Is Apple’s Vision Pro the Catalyst for a New Era in Digital Marketing? Apple has managed to generate considerable enthusiasm with the launch of Vision Pro, sporting a price of USD$3,500 (~£2,820).

Marketing 98

Marketing Ad Tech 98

Martech

OCTOBER 19, 2023

You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Nearly half (44%) said the frequent introduction of new AI tools and applications causes more confusion than assistance in their marketing activities.

MarTech 119

MarTech Audience Conversion Marketing 119

Martech

MARCH 20, 2024

This sentiment reflects a trend towards versatility in a sport. ” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. What is the position-less marketer?

Marketing 78

Marketing Communications Media MarTech 78