Martech

NOVEMBER 15, 2021

Since the advent of digital privacy laws, marketers have spent many hours re-evaluating their data strategies. These regulations restrict the use of third-party cookies, which in any case will soon be deprecated by Google’s Chrome browser, and those relying on them for customer data collection will have to rethink their practices. “We

Cookies 97

Cookies GDPR MarTech ROI 97

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers.

Cookies 93

Cookies First-Party Cookies Conversion Impressions 93

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2022 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the Martech Conference.

MarTech 121

MarTech ROI Cookies Entertainment 121

Martech Series

JANUARY 5, 2023

Welcome to this MarTech Series chat, Linda, tell us about yourself and more about your role at Big Village. We’d love to hear more about some of your latest observations on the digital ad market: what trends do you feel will dominate the online advertising space through 2023?

MarTech 94

MarTech Brand Lift Cookies ROI 94

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. What should marketers do more of through 2023 to drive brand value and customer experiences?

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Marketers] simply need a better, more secure environment to collaborate with potentially sensitive data sets — first-party data sets in particular.” Register and watch The MarTech Conference here.

Marketing 122

Marketing Cookies GDPR MarTech 122

Martech Series

JUNE 10, 2022

Using ultra-personalized Instagram ads, CPG companies are using data and analytics for targeted marketing. Out of all the developments, CPG brands need to embrace a robust martech stack to improve their operations. Thus, the role of Martech. Use of data and analytics. Rapid Growth of direct-to-consumer brands.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech

MARCH 18, 2022

As the upcoming spring edition of MarTech approaches , we thought it would be a good opportunity to look at all of the great insights and intelligence shared the last time we put on this show. For the fall 2021 edition of the MarTech Conference, our theme was “Data. Grab your free pass for the MarTech Conference.

MarTech 107

MarTech ROI Cookies Entertainment 107

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

Marketing 93

Marketing Cookies Banner Conversion 93

Martech Series

SEPTEMBER 7, 2022

Trends such as first-party data collection and AI put reliance on IT teams; marketers want IT accountable for ROI. Lytics , a leading customer data platform (CDP), announces the findings of its report, Marketing and IT: The strategic partnership, a survey of over 200 senior marketers and IT decision makers.

Marketing 88

Marketing ROI Cookies eCommerce 88

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. We’ve had marketing directors quit within 90 days, marketing business partners quit within three to six months. You don’t see results in marketing in a month. Marketing is like that.

MarTech 81

MarTech SEO Audience Education 81

Martech Series

JUNE 3, 2022

CallRevu, an industry leader in automotive call monitoring and analytics, enables OEMs, retail dealerships and advertising agencies the ability to analyze and make strategic marketing decisions based on the effectiveness and profitability of their marketing campaigns, multi-channel investments and customer engagement using CallVision DNI.

Marketing 96

Marketing ROI SEO Conversion 96

Martech

MAY 30, 2023

Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies.

Cookies 82

Cookies ROI MarTech Marketing 82

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Get MarTech! Where the focus is. In your inbox.

Cookies 115

Cookies ROI Conversion MarTech 115

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Machine Learning 105

Machine Learning Marketing Cookies ROI 105

Martech Series

JUNE 7, 2022

The report, which compiles the findings from a survey of 150 senior marketers and marketing and digital practitioners across various industries, reveals a dynamic where 90% of marketers feel uncertainty around recent and forthcoming changes and are testing new potential solutions to help them mitigate at least some of that same uncertainty.

Cookies 79

Cookies Marketing ROI MarTech 79

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. It has worked with the U.K. Google might feel that the transparency has not been appreciated. .”

Cookies 106

Cookies Advertising GDPR MarTech 106

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

Affiliates 98

Affiliates Marketing CPA ROI 98

Basis

JANUARY 24, 2024

Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.

Advertising 52

Advertising Marketing Cookies Machine Learning 52

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. The dawn of a world with no cookies. They’re also vital to digital marketing. Connected TV.

Marketing 122

Marketing Cookies Geo targeting First-Party Cookies 122

Martech

APRIL 11, 2022

It’s not uncommon for marketers to claim “consistency is key.” With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Processing.Please wait.

Marketing 105

Marketing Banner Machine Learning ROI 105

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. A number of key factors have promoted the importance of these platforms over the last couple of years.

Cookies 99

Cookies Mobile Ads GDPR MarTech 99

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget. Get MarTech! In your inbox.

Cookies 95

Cookies Banner ROI Conversion 95

Martech Series

FEBRUARY 15, 2023

Marketers will invest in updating their data infrastructure and improving data privacy and compliance Nearly 75% of businesses plan to increase their technology budgets in 2023, according to a new survey conducted by Lytics , a next generation customer data platform (CDP). A quarter said the increase will be as much as 30%.

Search Advertising 89

Search Advertising ROI Cookies MarTech 89

Martech Series

JANUARY 4, 2023

Iterable , the most powerful customer communication platform that helps brands activate data to deliver joyful interactions at scale, announced it was recognized by customers as a Customers’ Choice in the December 2022 Gartner Peer Insights “Voice of the Customer” report for Multichannel Marketing Hubs. out of 5 stars.

Marketing 88

Marketing Communications Finance ROI 88

Martech Series

JULY 29, 2022

By fostering the right partnerships, enterprises can support their media clientele in gaining control over their marketing and advertising, increasing efficient ad delivery for more impactful campaigns, and boosting customer response. All without relying on third-party cookies. Putting the People First. Heading to Bidder Times.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Martech Series

DECEMBER 21, 2022

Products in the leader quadrant are rated highly by G2 users and have substantial market presence. Marketing Technology News: MarTech Interview With Don White, CEO and Co-founder at Satisfi Labs. ” Marketing Technology News: The Death of the Cookie and 4 Other Challenges Facing Online Marketers in 2023.

ROI 81

ROI Cookies MarTech Marketing 81

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape?

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Conversion Rate 119

Conversion Rate Cookies A/B Testing ROI 119

Martech Series

AUGUST 4, 2022

While first-party marketing strategies are young and developing, there is a massive opportunity to grab market share while many companies struggle to find a solution to advertise effectively after the sunset of third-party cookies. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto.

ROI 84

ROI Cookies MarTech Education 84

Martech

NOVEMBER 10, 2023

The move is a technical and strategic necessity for upholding a secure, compliant, and advanced martech stack. Conversely, migrating to Drupal 10 offers a chance to reassess and reinforce marketing technologies, ensuring that investments in the digital ecosystem are robust and future-ready. Enhanced Collaboration.

MarTech 110

MarTech ROI Cookies Marketing 110

Martech

MARCH 17, 2022

Good morning, Marketers, may all your KPIs be green and your clovers four-leafed today. Especially if, as in marketing, your measuring stick frequently changes. Google’s decision to end the use of third-party cookies in Chrome is one such. The great thing about digital marketing is that you can measure everything.

ROI 97

ROI Cookies MarTech Conversion 97

Martech

NOVEMBER 15, 2022

Dig deeper: MiQ announces post-cookie programmatic package. By combining SponsorPulse’s data with our programmatic capabilities, we offer marketers a turnkey solution that delivers business outcomes and ROI following sponsorship executions,” said Jason Furlano, MiQ Canada’s SVP of commercial, in a release.

ROI 77

ROI Entertainment Cookies Audience 77

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory.

Advertising 110

Advertising Marketing Ad Exchange Retail 110

Martech Series

MARCH 2, 2023

This powerful, first-of-its kind technology helps brands and marketers identify and engage with new in-market audiences, while ingesting and normalizing their existing customer data to craft more effective marketing campaigns and maximize ad spend. “We AMP answers the call.

Audience 83

Audience Cookies ROI MarTech 83

Martech Series

JANUARY 10, 2023

Findings reveal 90% of companies investing in CDPs outperform marketing objectives and are better positioned to navigate market uncertainty. “Those with a CDP have been able to achieve significantly more and remain more nimble with access to real-time, data-based insights, despite today’s market uncertainty.”

Healthcare 81

Healthcare Cookies Retail ROI 81

Martech Series

JUNE 16, 2022

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. Marketing Technology News: Getty Images Revolutionizes Visual Communications with VisualGPS Insights Launch. RollWorks Personalization: Platform Enhancements and Pricing.

Machine Learning 91

Machine Learning Cookies ROI Communications 91