Basis

JANUARY 2, 2025

Expanding opportunities in retail media, contextual targeting, AI, social search, and beyond are creating new programmatic possibilities, offering the potential for more precise targeting, greater efficiency, and deeper connections with consumers. However, retail media isnt without its challenges.

Advertising 105

Advertising Retail Cookies Video Ads 105

Advendio

MARCH 20, 2025

How to Solve the Biggest Pain Points in Retail Media Networks and Maximize Revenue Retail media has become one of the fastest-growing digital advertising sectors, allowing retailers to monetize their platforms through targeted advertising. In 2024, global retail media ad spending reached $154.8 In the U.S.,

Retail 52

Retail Media Ad network Ad Tech 52

Martech

SEPTEMBER 4, 2024

Dig deeper: AI in marketing: Examples to help your team today The prompts The journey started with a conversation: I want you to build me a CDP customer data platform simulator. Retargeting campaigns on LinkedIn and Google Display Network were especially effective at re-engaging decision-makers who hadn’t yet committed.

MarTech 120

MarTech Marketing Healthcare Finance 120

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail 102

Retail Advertising Cookies Marketing 102

Martech

APRIL 3, 2025

Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health. Weve created false trade-offs, where brand investment is seen as a nice-to-have because it doesnt show up in the same dashboards as conversion campaigns. The result?

Brand Lift 89

Brand Lift Conversion Retargeting Finance 89

Martech

APRIL 17, 2025

Did bidding on that branded term cause the conversion? Because most performance marketing campaigns are conversion-optimized. Retargeting. Retargeting What’s the best way to juice your numbers? Run 12 retargeting vendors! Take PMax, which by default includes branded queries and retargeting audiences.

Retargeting 99

Retargeting Non-Profit ROI Conversion 99

MNTN

JANUARY 6, 2025

You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT. Which OTT device is driving more view-through conversions? Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness.

Advertising 52

Advertising Retargeting CPA Audience 52

Basis

OCTOBER 26, 2022

Much of this phenomenon is thanks to the growth of retail media, or advertising within retailer websites and apps. Due to the growth—or more aptly, explosion—of retail media, many advertisers find themselves wondering: how can I effectively embrace this new(er) channel? Retail media is booming. Let’s dive in.

Retail 98

Retail Media Advertising Retargeting 98

Digiday

APRIL 6, 2023

Register to watch more of the discussion and learn how demand side platforms are becoming vital to brands’ and retailers’ collaborative efforts. As the Internet’s and technology’s commerce capabilities have grown, so has the gap between retailers’ and brand advertisers’ operations.

Retail 68

Retail Retargeting Demand Side Platform Audience 68

MNTN

SEPTEMBER 9, 2022

Utilize third-party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. conversion rate with MNTN Performance TV. aunched a lower-funnel Performance TV retargeting campaign to capture that engaged site audience and drive them to convert.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

Utilize third party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. conversion rate with MNTN Performance TV. aunched a lower-funnel Performance TV retargeting campaign to capture that engaged site audience and drive them to convert.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

Martech

SEPTEMBER 18, 2024

Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. ” These are crucial moments for driving conversions. Ensure this content is optimized for search so it’s easily discoverable.

Conversion 68

Conversion Conversion Rate Click Through Rate A/B Testing 68

Martech Series

AUGUST 31, 2022

With this integration, retailers can create search and browse abandonment journeys and tailor segments according to subscribers’ intent in their search and browsing activities. “Reducing abandoned search journeys is a big goal for retailers. Smart recommendations for semantic and visual product data.

eCommerce 98

eCommerce Retargeting Marketing Retail 98

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself. From exploring ID-less solutions to leveraging retail media data, the strategies for surviving and thriving in this ever-evolving ecosystem were as varied as they were insightful. “CTV is becoming another channel. .”

Retail 122

Retail GDPR Media Retargeting 122

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. Let’s take a look at some of the conversation. Plus, average conversion rates increased by 21% YoY.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Digiday

FEBRUARY 2, 2023

Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. This emphasis on providing value to customers is especially apparent among retailers that choose a strategic approach to RMNs.

Retail 68

Retail Media Retargeting Ad Inventory 68

illumin

MAY 15, 2025

The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of smart gardening technologies, small space innovations, and more. billion in 2025 and reach around USD 26.47 billion by 2034.

Advertising 97

Advertising Marketing Retail Audience 97

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Single Grain

OCTOBER 2, 2019

A variety of ad formats and placements allows brands to reach users in almost any location and in a number of different ways, which can contribute to the great potential for clicks, engagement and high conversion rates. Learn More: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. Click here to download it for free right now!

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

OCTOBER 3, 2019

per click on average, while retail, apparel, travel and hospitality are all less than $.75 Learn More: How to Run A/B Tests that Actually Increase Conversions. Sure, it cost us more money, more than 5x, but the conversion rate was so much higher that it was actually more profitable than those 20-cent clicks. 75 per click.

Retargeting 111

Retargeting A/B Testing Click Through Rate CPC 111

Single Grain

APRIL 30, 2025

Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches. Real-time personalization based on intent signals can increase conversion rates by up to 341%. Brands that master micro-moments see 3x higher conversion rates and 2.5x

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Digital Remedy

JUNE 17, 2024

Taking advantage of high-conversion potential during high-traffic months like November and December will have advertisers investing significantly to reach holiday shoppers. Holidays 2024: Consumer Spending Forecast Despite economic hardships, consumers continue to spend: the National Retail Federation reported a record $964.4

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Martech

JUNE 17, 2024

For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. Without being able to identify who they are down to an email or phone number, you won’t be able to retarget them with deeply personalized messages. 66% of conversions happened on mobile.

Shipping 107

Shipping Retargeting eCommerce Conversion 107

MNTN

AUGUST 19, 2022

October will be the permanent new kick-off for the holidays, because it feels normal now after two years and it gives retailers three months to make their number versus two,” said Mike Black, Chief Marketing Officer at ecommerce analytics firm Profitero. Tightened Wallets, Stretched Timelines. in October and 3.8% in November, but dipped 3.1%

Retargeting 98

Retargeting CPA Retail Conversion Rate 98

MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. Which OTT device is driving more view-through conversions? This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

Advertising 98

Advertising Retargeting CPA Audience 98

Basis

OCTOBER 18, 2022

While the expected volume of holiday retail sales shows a 7% increase from 2021, some of that increase will be driven by inflation. Online shopping continues to gobble up a bigger slice of the holiday pie, with holiday retail e-commerce sales expected to grow by 12% this year. How will Economic Uncertainty Impact 2022 Holiday Shopping?

Advertising 96

Advertising Retargeting Education Retail 96

Single Grain

APRIL 12, 2023

YouTube Ads Although technically a Google Ads product, YouTube Ads are worth their own entry here for how strong they can drive traffic and conversion rates. Commanding an average conversion rate of 12% from video ads, YouTube is one of the best advertising channels for video promotions.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

JULY 9, 2021

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. Right before the COVID-19 pandemic, the U.S.

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Digiday

FEBRUARY 6, 2023

Furthermore, a survey of 100 retail marketers conducted by MNTN and Worldwide Business Research (WBR) found that 86% plan to spend more on CTV in 2023. Advertisers saw 22% stronger conversion rates for paid search and 9% stronger conversion rates for paid social after launching a CTV campaign.” CTV ad spend in the U.S.

Retargeting 69

Retargeting Media Conversion Rate Audience 69

Martech

MAY 24, 2024

If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed. Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers. What is B2C marketing automation?

A/B Testing 115

A/B Testing Marketing Machine Learning Retail 115

MNTN

AUGUST 26, 2022

For example, if you’re an apparel retailer specializing in athleisure wear, you could target CTV viewers who recently purchased athleisure items or who like brands similar to yours. For instance, both prospecting and retargeting campaigns have proven to be effective on CTV. to psychographic targeting via consumer interest or behavior.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

InMobi

AUGUST 7, 2016

Over the past 6 months, InMobi has focused on building a retargeting solution that enables performance marketers across industries such as retail , transport, news and entertainment, and gaming, maximize in-app engagement and revenues. Once dormant users have been reactivated, retargeting steers them to actively transact.

Retargeting 52

Retargeting Entertainment Retail Conversion 52

illumin

MARCH 27, 2025

In addition, Meta is continuing to explore new generative AI use cases for retail advertising. This comes as part of the social platforms previews of how AI can unlock more value for retail advertisers. These new AI tools will enhance Metas ability to help advertisers reach target audiences, drive engagement, and increase conversions.

Click Through Rate 66

Click Through Rate Machine Learning CPA Retargeting 66

Digital Remedy

OCTOBER 21, 2024

This critical five-day stretch from Thanksgiving through Cyber Monday is only growing in its importance to retailers. of total US holiday retail e-commerce sales per a February 2024 EMARKETER forecast. As we edge closer to Black Friday 2024, it’s crucial for performance marketers to gear up for Cyber Five. billion in online sales.

Marketing 104

Marketing eCommerce Retail Retargeting 104

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

DECEMBER 23, 2019

Set bids to get as many conversions as possible at a set target CPA. Enhance CPC by looking for ad auctions that are more likely to generate conversions. Identify the likelihood of conversion from a given customer. Google’s AI system automatically optimizes for conversions in each auction.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Basis

MAY 9, 2022

Dynamic Creative Optimization (DCO) systems activated by Customer Data Platform (CDP) infrastructure can automatically build thousands of digital ads that vary in real-time for product-based retargeting , creative personalization, audience segmentation, and customer journey enhancement. The end results: more conversions, loyalty, and revenue.

Geo targeting 96

Geo targeting Advertising Machine Learning Audience 96