Adweek

JULY 30, 2024

In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph welcome Rich Lehrfeld, senior vice president and general manager of Walmart Connect, to explore the transformative landscape of retail media.

Retail 287

Retail Media Conversion eCommerce 287

Martech

JANUARY 9, 2025

Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi. Processing.

Retail 120

Retail Machine Learning Conversion Rate eCommerce 120

Martech

DECEMBER 20, 2024

.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? ” Smith also talked about the fast growth of retail media and CTV.

Retail 124

Retail Marketing Conversion Cookies 124

Adweek

MARCH 12, 2024

Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing first-party data. But one question.

Retail 286

Retail Media Conversion Advertising 286

Adweek

JULY 15, 2022

On this very special bonus episode of CMO Moves, Adweek's chief content officer Ann Marinovich sits down with Megan Clarken, CEO of Criteo and Keith Bryan, president of Best Buy Ads, svp of media strategy and crm at Best Buy, for a conversation exploring the opportunities of growing retail media networks, how retailers are leveraging.

Retail 286

Retail Media Conversion 286

Martech

MAY 12, 2025

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

Retail 109

Retail Affiliates ROI Advertising 109

Adweek

JUNE 6, 2025

At ADWEEK’s 2025 Social Media Week in May, Leah Logan, Inmar’s vp of retail media transformation, talked with Sarah Vates, vp of talent at United Entertainment Group, and Francesca Albo, CEO and founder of Puppy Sphere, to discuss the future of data-driven creator marketing. But it’s also focusing on retail.

Retail 173

Retail Entertainment Audience Media 173

Martech

APRIL 28, 2025

Q: How does conversion lift testing work, and which ad platforms offer it to advertisers? Conversion lift testing, also known as “lift tests” or “lift studies,” is a method used by marketers to measure the incremental impact of their advertising efforts on conversions.

Conversion 80

Conversion Control Group Conversion Rate MarTech 80

Single Grain

MAY 11, 2025

You’re checking your analytics dashboard for the week, and something stops you cold — your conversion rate has taken a nosedive. Sudden conversion rate drops can be jarring and costly, especially when the cause isn’t immediately apparent. Are you asking yourself, “Why did my conversion rate drop?”

Conversion Rate 59

Conversion Rate Conversion A/B Testing eCommerce 59

Martech

FEBRUARY 26, 2025

Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.

eCommerce 113

eCommerce Retail Marketing Conversion 113

Adweek

JULY 31, 2024

In 2021, then-Nike senior brand director Massimo Giunco was baffled to hear online fashion retailer ASOS come up repeatedly in meetings. Giunco, who left Nike in June 2022 after 22 years there, had been in internal conversations in which Nike staffers suggested they meet with ASOS to borrow its digital tactics, he told ADWEEK.

Fashion 310

Fashion Marketing Retail Conversion 310

Adweek

MARCH 4, 2024

In late 2023, newly appointed Gap CEO Richard Dickson said it was time to strengthen the eponymous retail group's catalog of brands--including Gap, Old Navy and Banana Republic--with "crisp identities and purpose" to counter years of sluggish sales. "We

Retail 312

Retail Communications Conversion Marketing 312

Martech

OCTOBER 31, 2024

“When we got to a certain level of scale,” he said, “we looked at conversion level by age. Highest conversion rate by decade: twenties. It has the best conversion rate (85%) and response rate (84%). The aim is to make direct mail a core component of what retail media networks can provide to their brand client.

Marketing 135

Marketing Retail Retargeting Conversion Rate 135

Adweek

JANUARY 12, 2024

In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective's senior director of Retail Media Network Media, Creative and Operations Michelle Kircher-Weiskittel and special guest Daniela Rittmeier, head of data and AI center of excellence at Capgemini.

Retail 302

Retail Conversion Media 302

Martech

NOVEMBER 21, 2024

” the small robot said, starting the conversation. Additionally, Smart Categories help marketers identify key conversation themes related to their brand. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience.

MarTech 117

MarTech Retail Manufacturing Conversion 117

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. This case study underscores the potential of RMNs to reach the right consumers at the right time with personalized messaging that drives conversions, far surpassing the reach and impact of traditional advertising methods. It won’t work for you tomorrow.”

Retail 114

Retail Food Cookies Banner 114

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Media Advertising Viewability 52

Single Grain

APRIL 30, 2025

At Single Grain, we’ve helped numerous clients transform their conversion rates through strategic customer journey modeling. The results speak for themselves: increases of 341% or more in conversion rates, dramatic improvements in customer lifetime value, and significant reductions in acquisition costs.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

Adweek

NOVEMBER 21, 2023

On this episode of Brave Commerce, Maple Solutions founder Tony Crecca joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the transformative power of connected commerce in the evolving retail landscape.

Retail 287

Retail Conversion 287

Single Grain

APRIL 30, 2025

Brands are constantly seeking innovative ways to bridge the gap between online shopping and physical retail experiences. The results speak for themselves: properly implemented AR experiences have boosted conversion rates by as much as 189% across various industries. This effectiveness stems from several key psychological factors.

Conversion Rate 52

Conversion Rate Conversion Retail A/B Testing 52

PubMatic

NOVEMBER 13, 2024

Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase. As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem.

Media 119

Media Ad Tech Retail Display Advertising 119

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. On the first day alone, the home furnishings category saw a doubling of online transactions and a conversion rate up 75%, according to commerce media platform Criteo.

eCommerce 128

eCommerce Retail Conversion Rate Electronics 128

Clearcode

DECEMBER 2, 2024

Clearcode recently interviewed Marcel Udo and Aadjan de Groot from Connect73 to discuss the challenges of measuring in-store retail media and digital out-of-home (DOOH) advertising.

Retail 52

Retail Media CPM Conversion 52

Martech

NOVEMBER 13, 2023

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Amazon gets more transaction fees driven directly from the greatest discovery ads engine on mobile meaning more sales on their platform vs other retailers.” More conversions. Shoppers in the U.S. Why we care. Increased transaction fees.

Conversion 119

Conversion Advertising eCommerce Conversion Rate 119

Adweek

JANUARY 26, 2023

Home improvement retailer The Home Depot's Canada arm was found sharing people's in-store purchase e-receipts with Facebook owner Meta without the knowledge or consent of those consumers, according to Canada's privacy watchdog.

Retail 264

Retail Conversion 264

Ad Monsters

JANUARY 15, 2025

The convergence of retail media, streaming platforms, and traditional advertising channels creates new opportunities for brands to engage consumers in more meaningful and measurable ways. Practitioners at CES 2025 discussed the need for robust solutions that address the complexity of fragmented ecosystems.

Ad Tech 110

Ad Tech Retail Audience ROI 110

Advendio

APRIL 4, 2025

Retail media is becoming one of the biggest trends in digital advertising. Retail media networks (RMNs) are changing how brands connect with shoppers, using first-party data to deliver highly targeted and personalised ads. What’s driving the Retail Media Boom? What’s driving the Retail Media Boom?

Retail 52

Retail Media Agency Machine Learning 52

Martech

JANUARY 12, 2024

On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. The new tools include: Conversational Commerce makes it easier to embed chatbots on websites and mobile apps. There appears to be a significant need for improvement in all these areas.

Retail 132

Retail Conversion MarTech Marketing 132

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

eCommerce 127

eCommerce Retail Electronics Conversion 127

Martech

OCTOBER 31, 2024

This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders. Instead of sifting through long forms, the bot interacts using a conversational format, guiding users step by step.

Machine Learning 135

Machine Learning Conversion Retail Finance 135

Martech

NOVEMBER 3, 2022

During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will drive more conversions and revenue. Click here to view more MarTech webinars.

Conversion 116

Conversion Rich Media Retail MarTech 116

VideoWeek

APRIL 28, 2025

And this encroachment on Google’s turf is already underway, according to Bradley Keefer, CRO of Keen Decision Systems, a marketing mix modelling (MMM) specialist, as retail media rapidly gains momentum. “Retail media is starting to gain a lot of the same value that Google once had,” Keefer tells VideoWeek.

Retail 52

Retail Media Conversion Advertising 52

Martech

MARCH 20, 2025

It helps businesses analyze conversations, connect with customers and extract insights for strategic decision-making. These tools help retailers measure and optimize customer experiences by using automated, high-engagement marketing across channels such as email and text.

MarTech 102

MarTech Retail Conversion Education 102

Advendio

MARCH 20, 2025

How to Solve the Biggest Pain Points in Retail Media Networks and Maximize Revenue Retail media has become one of the fastest-growing digital advertising sectors, allowing retailers to monetize their platforms through targeted advertising. In 2024, global retail media ad spending reached $154.8 In the U.S.,

Retail 52

Retail Media Ad network Ad Tech 52

Ad Monsters

JUNE 27, 2024

If you’re a retailer looking to maximize shopper engagement and campaign efficacy, Paul Brenner, SVP of Retail Media & Partnerships at Vibenomics, emphasizes leveraging advanced targeting and in-store technology. Brenner tapped into Vibenomics’ tailored approach to retail media to shape his insights for the Playbook.

Retail 111

Retail Media Control Group Conversion 111

Martech

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. The post Google rolls out new shopping features to boost conversions appeared first on MarTech. Why we care. Get MarTech!

Conversion 112

Conversion Electronics Retail MarTech 112

Martech

JANUARY 9, 2025

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. This update includes deep API integrations with major retailer DSPs, such as Amazon DSP and Walmart Connect DSP.

MarTech 120

MarTech CPM Banner Retail 120