Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences. Zappi added AI Quick Reports to its consumer insights platform.

MarTech 114

MarTech Conversion Affiliates SEO 114

Martech

JULY 25, 2024

In concrete terms, this means the IOC is using AI for: Monitoring social media platforms to find and flag abuse aimed at athletes. Anyway, here are this week’s AI-powered martech releases etc.: Meltwater , a media intelligence company, partnered with Blackbird.AI A chatbot to help answer athletes’ queries in natural language.

MarTech 112

MarTech Click Through Rate Machine Learning Conversion 112

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Isolated genAI solutions (indie tools). Disruptors. Data-driven insights.

MarTech 126

MarTech Machine Learning Conversion Conversion Rate 126

Martech

AUGUST 22, 2024

Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. It includes tools for SEO, social media , and email marketing , along with a unified inbox for customer message management. Smells like AI spirit? Processing.

MarTech 120

MarTech Healthcare SEO Conversion 120

Martech

SEPTEMBER 27, 2024

While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Brand safety and suitability are just as important, especially on social media. This is especially useful in the fast-paced, trend-driven world of social media. For instance, when iOS 14.5

Media 127

Media Advertising Conversion Rate Machine Learning 127

Martech

JULY 18, 2024

AI creates more body image issues: “Two out of three people anticipate that AI-generated models, influencers and media imagery will impact the perception of real humans.” Omilia’s Pathfinder is designed to reduce conversational AI deployment times. Tatari has an AI-powered media buying system for linear and streaming TV advertising.

MarTech 115

MarTech Machine Learning Conversion Rate Conversion 115

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. 60% said AI is hurting brands’ trustworthiness (Salesforce).

MarTech 114

MarTech Audience Marketing Conversion 114

Martech

SEPTEMBER 4, 2024

First, I generated fake user data for a B2B SaaS platform and ran campaigns across organic social, paid media and owned content. Dig deeper: AI in marketing: Examples to help your team today The prompts The journey started with a conversation: I want you to build me a CDP customer data platform simulator. We will create fake user data.

MarTech 120

MarTech Marketing Healthcare Finance 120

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. The platform combines first-party audiences with creative and media in a single workflow.

MarTech 115

MarTech CPM Banner Retail 115

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While brand awareness is the essential first step for users on their path to purchase, considering top-of-funnel behavior as conversions is a flawed practice. Where is the disconnect? Processing.

Conversion 110

Conversion ROI Brand Awareness Click Through Rate 110

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

MarTech 114

MarTech A/B Testing ROI Conversion 114

Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. The post 9 essential tips for building a website that drives conversions appeared first on MarTech. Processing.

Conversion 128

Conversion SEO Communications Audience 128

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Identity solutions can help tie conversions to ads, which is essential to proving their value. Why we care. RMNs saw 16.3%

Retail 115

Retail Media Retargeting MarTech 115

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Ardis Technologies included Axle AI Media Asset Management with its DDP storage system. launched Simpli.fi Processing.

MarTech 114

MarTech Non-Profit eCommerce Machine Learning 114

Martech

APRIL 17, 2025

Here is this weeks roundup of AI-powered martech news and releases: NLX released Touchpoint, a multimodal conversational interface. This product integrates chat, voice, images and video into a single AI-powered conversational experience for users. RedTrack launched AI-powered agents for e-commerce media buyers.

MarTech 108

MarTech Conversion eCommerce Audience 108

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. This is why brands must rethink their media strategies and redefine how success is measured.

Media 126

Media Impressions Audience Conversion 126

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Here are a few ways we expect to see this dynamic space continue to mature.

Retail 119

Retail Media Conversion Advertising 119

Martech

AUGUST 8, 2024

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% IAB introduced media measurement guidelines in September 2023 so RMNs and adtech partners could begin to help brands and agencies connect the dots. But that might not be the right conversation. Accountability is really what holds progress back.

Retail 126

Retail Media Advertising Agency 126

Martech

MARCH 20, 2025

Now, here is this weeks roundup of AI-powered martech releases. It helps businesses analyze conversations, connect with customers and extract insights for strategic decision-making. Scope3 introduced the Scope3 Agentic Media Platform and Brand Standards, a brand safety and suitability tool. Processing.

MarTech 97

MarTech Retail Conversion Education 97

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Users receive tailored recommendations based on data from website analytics, competitor analysis, brand sentiment social media performance. Processing.

MarTech 92

MarTech Demand Side Platform Machine Learning Conversion Rate 92

Martech

MARCH 6, 2025

Phoenix-3 renders full-face AI, Raven-0 processes visual information similarly to humans, and Sparrow-0 enables conversational turn-taking. Semrush is MarTech’s parent company.) Jivox released an AI-powered creative compliance tool for retail media ads. Crossware introduced AI-driven tools for business automation.

MarTech 104

MarTech SEO Conversion Retail 104

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. and Constantine von Hoffman, managing editor, MarTech. Measure efficiency gains and performance lift When evaluating AI’s effectiveness, don’t just look at performance metrics (like conversions or revenue). Processing.

MarTech 98

MarTech A/B Testing Retail ROI 98

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. A focused media plan consolidates all your efforts, offering a clear view of each channel’s potential and helping you allocate your budget for maximum impact. Multichannel strategy.

ROI 126

ROI Media Audience Ad Inventory 126

Martech

OCTOBER 3, 2024

Here are this week’s AI-powered martech news and releases. Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. This integration will allow Twilio’s customers to use OpenAI’s GPT-4o model to build conversational AI virtual agents. registration required).

MarTech 70

MarTech Ad Inventory Ad Space Conversion 70

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. If youre a martech or MOps leader charged with the management and quality of your organization’s data, this isnt necessarily uplifting news. They provide me with summaries and extract insights that I either agree or disagree with.

MarTech 93

MarTech Marketing Conversion Media 93

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 115

Conversion Rate A/B Testing Conversion Click Through Rate 115

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 129

Marketing SEO Retargeting Conversion 129

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. Which processes should we automate to scale up localized campaigns profitably?

Media 117

Media Advertising Ad Ops Non-Profit 117

Martech

JANUARY 23, 2025

Its a concept almost perfectly designed for social media and online video, and thats exactly where the Savannah Bananas built a loyal following of fans, some of whom have, for years, entered a lottery for a chance to see it all in person. appeared first on MarTech. Email: Business email address Sign me up! Processing.

Marketing 126

Marketing Entertainment Conversion MarTech 126

Martech

JANUARY 15, 2025

Social media platforms are portals to deep, meaningful engagement with customers. For marketers looking to meet customers where they are , social media cant be overlooked. Customer service on social media We dont know what shape TikTok will take in the U.S., as the date for a likely ban approaches.

Media 115

Media Audience Conversion Marketing 115

Martech

MAY 1, 2025

Here are this weeks AI-powered martech releases: Amperity s Identity Resolution Agent unifies customer data using AI-driven data preparation and identity matching. It maintains conversation continuity and uses contextual memory to respond based on previous interactions, aiming to address issues before they escalate. Processing.

MarTech 75

MarTech A/B Testing SEO Conversion 75

Martech

OCTOBER 3, 2024

This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures during the use of the company’s services to outcomes like store visits and in-app purchases. Measurement partnerships.

Media 75

Media Retail Conversion Advertising 75

Martech

FEBRUARY 27, 2025

Here are this week’s AI-powered martech releases: Discuss introduced three AI Agents designed to automate the collection, analysis and presentation of market insights. This combination aimed to improve audience targeting and conversion rates. Mundial Media launched Cadmus 2.0, Email: Business email address Sign me up!

MarTech 84

MarTech Conversion Rate SEO Audience 84

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. Dig deeper: 2025 predictions for top B2B paid media channels 2.

Advertising 86

Advertising Media Conversion Audience 86

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing 130

Marketing ROI MarTech Conversion 130

Martech

JANUARY 30, 2025

— Bill Gurley (@bgurley) January 29, 2025 Now, this weeks AI-powered martech releases and news. This partnership enables AI-powered video analysis for contextual and emotional targeting, greater transparency in media quality, and improved audience reach while ensuring brand safety. No one disputes that. Processing.

MarTech 72

MarTech Education Conversion Communications 72