Digiday

APRIL 5, 2023

What follows is the inside track on the app, what it means for marketers, how it fits into the wider TikTok drama and much more. Marketers who spoke to Digiday have said the platform, at least right now, seems to be putting creators first — maybe too much if the oversaturation of influencers on the platform is anything to go on.

Marketing 71

Marketing Fashion Agency Food 71

MNTN

JULY 5, 2022

But social marketers don’t need to fear the newest channel for B2B. Eric Hatzenbuhler, Senior Marketing Manager at MNTN, knows that advertising on social or CTV isn’t so different. Connected TV is the TV Solution for B2B Marketers. Connected TV offers cross-device measurement to track site visits and conversions.

A/B Testing 52

A/B Testing Impressions Audience Agency 52

Ad Monsters

JANUARY 9, 2024

AI’s Dominance at CES 2024 The conference hosts dozens of talks centered around AI, including a specific focus on marketing, social media, and entertainment. Treasury Department will participate in other conversations. But what are they saying at CES in Las Vegas? government. This is necessary as the U.S.

Electronics 98

Electronics Entertainment Media Agency 98

Martech

FEBRUARY 8, 2024

With enhancements across LinkedIn strategy tools, lead routing and complex team management, these updates are designed to elevate your marketing, sales and service efforts. Whether you’re looking to educate, engage or understand your audience, these tools offer versatile solutions to achieve your marketing goals.

Audience 106

Audience Conversion Rate MarTech Conversion 106

Digiday

NOVEMBER 16, 2022

Product feeds for Discovery ads offered more ways to expand our social-style assets across new platforms,” said Ashley Anderson, senior director of digital marketing, e-commerce, PUMA. It’s essential to frame the visuals and calls to action around the wide variety of consumers who reflect their market.

Audience 67

Audience Video Ads Conversion Advertising 67

Digiday

NOVEMBER 2, 2022

TikTok wants brands and marketers to know all about its vibrant gaming community — but exactly how the platform will offer it up to advertisers remains to be seen. Instead, it focused on TikTok’s growing role as a hub of online gaming community activity, stressing the platform’s strengths as a potential gaming marketing channel.

Entertainment 69

Entertainment Electronics Audience Conversion 69

Digiday

MAY 3, 2023

The crux of the revised narrative is that Snapchat is an outlier in a social media landscape that’s going through a shift. These days, social media has become more about watching content by strangers and getting involved in viral trends, without a personal connection. So far, marketers are hopeful for these new ad placements.

Ad Inventory 68

Ad Inventory Conversion Advertising Video Ads 68

Digiday

OCTOBER 26, 2022

Recent research from IPG’s UM media agency found that socially conscious brands that advertise on media that share the same values generate a much higher level of purchase intent from consumers. The following conversation has been edited for space and clarity. Adidas, you may want to pay attention. And were clients asking for this?

Media 66

Media Advertising Conversion Audience 66

MNTN

FEBRUARY 3, 2023

Mergers between networks are now the norm, content budgets are slashed, and TikTok has breathed new life into social media. Despite this, signals from the market show that the living room isn’t giving up its crown quite yet. As of late, the TV and media landscape appears to be shifting. Data is the keyword here.

Pop-Up 98

Pop-Up Ad Exchange Manufacturing Audience 98

Ad Monsters

FEBRUARY 13, 2023

Sheila Marmon, Founder + CEO, Mirror Digital Sheila Marmon is passionate about launching and operating new businesses in the digital media industry and has created innovative platforms for over 20 years. Her expertise focuses on growth markets and delivers meaningful ROI for investors and multinational organizations.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

AdvertiseMint

DECEMBER 1, 2023

Want to re-engage valuable audiences and boost conversions? According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing. That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending.

Conversion 52

Conversion ROI Audience Cookies 52

Martech

MARCH 6, 2023

Past and future Alex Theriault, general manager of Lotame’s latest solution suite Spherical, began with a look in the rear-view mirror. We were one of the first DMPs coming to market in 2011.” Spherical can push the result audiences to adtech solutions or to social media pipes. That was back in 2008.

Data Management Platform 96

Data Management Platform Cookies First-Party Cookies Audience 96

Basis

JUNE 29, 2023

Well, that flew by—can you believe that the first half of 2023 is already in the rearview mirror? From the explosive emergence of generative AI , to social media turbulence , to convergent TV and the writer’s strike , advertisers have had more than enough to keep track of. second half of 2023!

Advertising 52

Advertising Cookies Conversion Media 52

VideoWeek

APRIL 12, 2023

For instance Reach – the UK publishing group whose titles include the Mirror, Express and Daily Star – has seen its referrals from Google News Showcase climb from 129,000 in July 2021 (a few months into the programme) to 145 million in January 2023. “But overall I’m happy with it.

Audience 98

Audience Conversion Advertising Marketing 98

Ad Monsters

JUNE 17, 2022

She recently chatted with VidMob and highlighted how she approached the marketing and creative process with data and how she is transforming decision-making at L’Oreal. Head of Marketing, Confiant. CEO, Mirror Digital. consumer base – the multicultural market. VP, Marketing & Communications, Mediavine.

Ad Tech 103

Ad Tech Media Real Estate Communications 103

InMobi

APRIL 11, 2023

Insights that help brands craft Ramadan marketing campaigns Ramadan is a time of great excitement among the Southeast Asian Muslim population, and engaging this spirited crowd this season requires a tactful, insight-based approach. Now, marketers should pay attention to which consumers they're after. Those are brand lovers.

Food 98

Food Electronics Audience Marketing 98

Martech Series

JANUARY 3, 2023

Marketing Technology News: First-Party Data in the Post-Cookie World. The Kokomo solution is being designed so that people can feel together and experience social interaction from their home, hotel, dorm room or across other distances if there is a compatible headset, the software and an internet connection.

Communications 83

Communications Education Entertainment Cookies 83

Digiday

DECEMBER 14, 2022

This week’s Media Briefing includes a conversation with The Athletic’s chief commercial officer Sebastian Tomich about how his sales team is pitching advertisers on campaigns amidst a busy sports season. Never say never, particularly when it comes to open market programmatic. Twitter referrals trend down.

Media 59

Media Advertising Conversion Real Estate 59

VideoWeek

JANUARY 20, 2023

The social media firm is also planning further redundancies, which could bring the company’s headcount below 2,000, according to people familiar with the matter. The rollout has started with Spain and Germany, and will continue with Japan and other markets.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Digiday

MARCH 1, 2023

The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market. media market is not new. advertisers.

Media 62

Media Pharmaceuticals Audience Agency 62

Digiday

OCTOBER 12, 2022

Facebook has turned out to be a strong conversion channel to turn readers into newsletter subscribers and provide publishers with emails from audiences who are new to the site. Two months ago, the Toronto Star started working with vendor Social News Desk to run ads for the paper’s stories on Facebook. Registrations without the wall.

Media 60

Media Pop-Up Audience Agency 60

InMobi

DECEMBER 6, 2016

Concerns around misleading and fake social media content having a major influence on how Americans voted in the recent US Elections was a big topic. This raised many questions around the topic of bias in marketing - especially models that are inaccurately built based on confirmation bias. What are the causes of bias in marketing?

Verification services 52

Verification services Advertising Viewability Impressions 52

VideoWeek

OCTOBER 13, 2023

CMA Approves Microsoft and Activision (and Ubisoft) Deal The UK’s Competition and Markets Authority (CMA) has cleared Microsoft’s deal to acquire Activision without the cloud gaming rights, which will be divested to Ubisoft. The UK is the third market where the service is available globally, after releases in the US and Germany.

Retail 97

Retail Media Agency Ad Tech 97

VideoWeek

FEBRUARY 17, 2023

“Transparency is a key component of the DSA and we’ve supported the aims of the regulation from the outset as it mirrors the thinking that guides our quarterly Community Guidelines Enforcement Reports, where we provide insights into the nature of content and accounts removed from our platform,” TikTok said in a statement. .

Viewability 52

Viewability Audience Media Ad Tech 52

Single Grain

NOVEMBER 10, 2020

Pop quiz: Which is more important, the in-store customer experience or your digital marketing efforts? That’s where “phygital” marketing comes in: Physical + digital = phygital. That’s where “phygital” marketing comes in: Physical + digital = phygital. Book My Free Marketing Consultation . What Is Phygital Marketing?

Marketing 98

Marketing Pop-Up Retail Retargeting 98

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” It’s up to you, as the marketing mind of your company, to position your brand amongst your competitors and penetrate the online market.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

AUGUST 28, 2023

Because that’s the whole point of this post – zero click searches and their effect on modern marketing strategies. And this poses a challenge for marketers: How are we supposed to convert leads to our brand if they can’t even engage with us on our websites? What does that mean?

Click Through Rate 52

Click Through Rate Marketing Audience Media 52

AdvertiseMint

FEBRUARY 1, 2024

Ad fatigue How To Optimize Your Facebook Advertising Campaigns Understanding how to effectively optimize Facebook ads can help you boost your conversions. Also, in social media, brevity is key. Tailor your ads to address their needs or concerns, providing a personalized touch that can significantly improve conversion rates.

A/B Testing 52

A/B Testing Retargeting Audience CPC 52

Single Grain

MAY 30, 2023

If there’s one definitive theme word representing the climate of marketing so far this year, it’s artificial intelligence. If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you. Work With Us What Is an AI Marketing Agency?

Agency 52

Agency Marketing Machine Learning SEO 52

Ad Monsters

APRIL 26, 2024

In a short amount of time, TikTok has grown to be the most resourceful and entertaining social media app of today. Impact of the TikTok Ban on Millennial and GenZ Audiences TikTok is currently Gen Z’s primary source of entertainment and social engagement, making up a large portion of the app’s content creators.

Ad Tech 100

Ad Tech Audience Click Through Rate Entertainment 100

Single Grain

FEBRUARY 3, 2020

Dive Deeper: How to Design the UX of a Website or App to Increase Conversions. In a moderated UX test , the moderator can have a live conversation with the participant to go more in-depth into their behavior and attitudes towards your service or product. 1) Tailor Your Product/Service for Your Target Market.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

VideoWeek

AUGUST 1, 2022

My biggest bugbear, which covers both digital video and CTV, is the amount of fragmentation in the market. The social platforms would tend to be slightly better at driving short-term sales. We’re definitely buying more as the market develops. What is your biggest bugbear when it comes to video and CTV advertising?

Audience 75

Audience Media Agency Food 75

Single Grain

JULY 30, 2019

I’m not saying that content marketing doesn’t work anymore, but cranking out large quantities of low-quality content for $5 per post doesn’t work anymore. Once you have done that, make sure that you are tracking these elements in Google Analytics : New or unique visitor conversion. Return visitor conversion. That’s right.

SEO 89

SEO Banner Audience Media 89

Digiday

MARCH 21, 2023

The key hits: This year’s upfront market is unlikely to be as robust as the past two cycles. And ad dollars from auto brands are making their way back into the market. Meanwhile, the cryptocurrency market has cratered, and tech is in its “year of efficiency” to quote Meta CEO Mark Zuckerberg. After all, it’s a futures market.

Agency 62

Agency Ad Tech Advertising Entertainment 62

VideoWeek

JUNE 10, 2022

Advertisers in European key markets will be able to perform true cross-platform evaluation,” said Joris Goossens, SVP Europe & APAC at Comscore. Xandr, the advertising division of AT&T, has partnered with Altice Média, FranceTV Publicité, M6 Publicité and TF1 PUB to provide segmented advertising across the entire French market.

Non-Profit 52

Non-Profit Machine Learning Media Agency 52

Single Grain

JULY 3, 2023

As market conditions shift and job tenures become shorter, Chief Marketing Officers (CMOs) are realizing the value of building their personal brand to secure better career opportunities. A personal brand is when an individual markets themself and their career as a brand. Work With Us What Is a Personal Brand?

Audience 52

Audience Conversion Impressions Media 52

Single Grain

JULY 31, 2019

Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Get A Free Consultation.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100