InMobi

OCTOBER 20, 2020

InMobi’s Harbolnas Indonesia: Gearing Up for the Sale Season Report shares insights on the trends and shopping behavior of consumers, the scope of mobile advertising with the increase in usage of apps, and the way ahead for marketers to drive conversions. Key findings from the report: Online shopping sees a spike post-COVID-19.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Basis

MAY 9, 2022

This model was once the only one available, but it’s inadequate for an era where marketers need the ability to easily modify and customize creative assets with audience-specific language, calls-to-action , visuals, and products. The end results: more conversions, loyalty, and revenue. Geo-targeting campaigns.

Geo targeting 63

Geo targeting Advertising Machine Learning Audience 63

Lemonads

MAY 24, 2021

Welcome to our pick of the top 5 marketing attribution platforms this year. Market The practice of marketing goes back thousands of years, but marketers only gained the ability to track their campaigns and analyze their performance a couple of decades ago. What Is Attribution in Digital Marketing?

Affiliates 52

Affiliates Marketing Geo targeting Conversion 52

Martech

AUGUST 25, 2022

Think things like: Set correct targets that are related to business goals. Feed more timely and more detailed conversion information into the Google AI. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that. Geo-targeting. Automation needs space to learn.

Machine Learning 112

Machine Learning Conversion Geo targeting Audience 112

Digiday

FEBRUARY 9, 2023

Register for free to watch more of the discussion and learn how TV has become a performance marketing channel and how technology has enabled the space to become more accessible. However, given the way streaming services are currently set up, the market is fragmented, making purchasing ad slots more challenging to navigate.

Geo targeting 66

Geo targeting Retargeting A/B Testing Conversion 66

Digiday

SEPTEMBER 6, 2022

Here are a few highlights from the conversation, which have been edited for length and clarity. newscasts that we’re launching specifically for streaming in New York and San Francisco and a number of other markets because we see locally that the most opportunity we have, the highest-viewed daypart, is mornings. Pumping up primetime.

Geo targeting 67

Geo targeting Conversion Audience Marketing 67

Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. It enables marketers to reach their potential customers, so the ads are more effective in terms of driving conversions and income. For instance, marketers can target their audience on the basis of age, gender, location, behavior patterns, etc.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

Martech Series

JANUARY 5, 2023

Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. Using information from mobile devices, location-based marketing enables people to see material that is pertinent to their present and past locations.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

InMobi

JULY 13, 2016

Originally published on MeidaPost Millennials are becoming retailers’ largest demographic in both population size and market influence with significant buying power due to their constant access to technology. Geo-Targeting More than half of the millennial population allows location data on their mobile phones.

Retail 52

Retail Geo targeting Communications Conversion 52

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

InMobi

OCTOBER 3, 2016

Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. On the other hand, skippable video enables interest-based targeting on the basis of completion rates at scale. Video consumption is rapidly shifting from 47 inches to 4.7

Advertising 52

Advertising Geo targeting Conversion Rate Click Through Rate 52

Monetize More

JUNE 22, 2022

Robust interstitial ad technology enables impactful transitioning of ads that are likely to have a high conversion rate. They have over 12 billion geo-targeted ads served regularly to 70K publishers around the world. Interstitial ads work well for engagement retention and conversions due to their high visibility.

Ad network 52

Ad network Fill rate Banner CPM 52

Lemonads

OCTOBER 4, 2020

Stop struggling and start earning the advantages of those marketers who are in the loop! PowerAdSpy Review Company PowerAdSpy’s tool is a great resource for any marketer who wants to look beyond the creative and ad copy for their social media ads ! Crystal Clear Visibility See live ad posts!

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

AdvertiseMint

JANUARY 18, 2024

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? As the web gets more connected, understanding digital marketing theories is vital. This guide explains 15 game-changing online marketing theories and concepts. Digital marketing theories spotlight opportunities for marketers.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

InMobi

APRIL 29, 2014

Moms are a critical audience for marketers, and understanding their mobile media behaviors and attitudes can help marketers to take advantage of the emerging trends. In the crowded marketing landscape, it’s been an increasingly challenging task to keep on top of moms’ media experiences. hours) and desktop computers (1.4

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) More than 58 million companies are listed on LinkedIn. Sprout Social ) Nearly one-third of U.S.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? Top 10 Paid Search Marketing Agencies. Ready to Hire a Paid Search Marketing Agency? Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

MAY 29, 2023

International PPC marketing is one of the best ways to connect with global audiences. Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. Work With Us What Is International PPC Advertising?

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

JUNE 5, 2023

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. In this article, I will share the top-performing Facebook ads strategies to maximize your digital marketing efforts. Let’s begin! Work With Us What Are Facebook Ads?

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Single Grain

DECEMBER 13, 2023

Ad fatigue is a very prominent issue facing marketers and their target audience. Lower Conversion Rates: Even if the audience clicks on the ad, a decreasing conversion rate is a significant sign of ad fatigue. Additionally, shoppable ads streamline the buying process, enhancing user experience and conversion rates.

Conversion Rate 52

Conversion Rate Geo targeting Audience A/B Testing 52

Single Grain

NOVEMBER 27, 2023

Local marketing presents opportunities for small businesses, but it’s essential to know the right tactics that will increase conversions while improving your ROI. This article explores local landing pages, focusing on Local Services Ads (LSAs), local SEO tactics, and potential expansion into international markets like Europe.

SEO 52

SEO Geo targeting Real Estate CPC 52

Lemonads

JULY 17, 2021

If you are new to marketing and you are just getting used to all the acronyms of the industry, we’ve got your back! This is a marketing metric, quantifies how much your business earns in revenue for every dollar spent on advertising. In other words, tells you how effectively you are spending your marketing budget. What is ROAS?

Click Through Rate 52

Click Through Rate Conversion A/B Testing Conversion Rate 52

Lemonads

SEPTEMBER 10, 2020

MGID Network is a global pioneer native advertising platform, providing tailored solutions for advertisers, affiliate marketers, and webmasters in one integrated platform! Sponsored Video: Achieve market-leading monetization with seamless, non-intrusive, in-feed video experiences.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Martech

FEBRUARY 3, 2022

Or as Frederick Vallaeys put it in his first book, Digital Marketing in an AI World : What inputs does Performance Max use? From there, automation is off to the races and promises to show your ad when it expects to be able to get you a conversion. Where do Performance Max ads run? You supply Google with poorly optimized feeds.

Geo targeting 98

Geo targeting Conversion Audience Advertising 98

Single Grain

JANUARY 3, 2024

When it comes to marketing, the Pay-Per-Click (PPC) advertising model has always been an effective strategy for businesses wanting to boost their online presence. But what exactly is a PPC funnel, and why is it so crucial for your digital marketing success? Example: GreenStride targets environmentally conscious fitness enthusiasts.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

MAY 26, 2022

Whether through Google or LinkedIn ads, B2B PPC is an excellent strategy to attract attention to your business, generate conversions and drive brand growth. Other companies offer a full-service approach, combining PPC with inbound marketing strategies like SEO and content marketing. Get My Free B2B PPC Marketing Plan.

Agency 59

Agency SEO Geo targeting ROI 59

Single Grain

JUNE 30, 2022

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Programmatic advertising offers advanced tracking features that let you see the number of conversions and the category and value of each conversion. 1) Single Grain.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

JUNE 6, 2023

However, determining the right PPC pricing packages for this powerful marketing tool can be a daunting task. In this article, we will break down the different pricing models used in PPC marketing and explore the factors that influence PPC pricing, going beyond just keyword bidding. Work With Us Why U se PPC A dvertising? Not convinced?

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52

Monetize More

MAY 22, 2023

To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content. Google AdSense is a popular choice for finance sites because it offers a wide range of ad formats and targeting options.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Single Grain

APRIL 4, 2022

Digital marketing analytics is crucial for every business. Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. TABLE OF CONTENTS: ↓ What Is Marketing Analytics? What Is Marketing Analytics?

Agency 52

Agency Conversion Rate SEO ROI 52

InMobi

MARCH 6, 2014

A good ad network would try various options such as dynamic pricing based on conversions to ensure you get both scale and performance. For example, you might decide that you want to use geo-targeting and target tier one cities and an ad network might claim that they have geo-targeting. Good luck!

Geo targeting 52

Geo targeting Ad network Conversion ROI 52

Single Grain

MAY 8, 2023

Work With Us 22 Strategic Benefits of Facebook Ads Our hope is that there’s something here for everyone, whether you’re a seasoned marketing professional trying to expand your knowledge or a business owner trying to understand how Facebook ads can be useful for your brand. Without further ado, let’s begin!

Audience 52

Audience Conversion Geo targeting Brand Awareness 52

Single Grain

MARCH 9, 2022

A paid media agency , aka PPC agency, is a marketing company responsible for executing online advertising and media buying strategies in different ad networks (also known as “platforms” or “channels”) for their clients. Earned Media: This is essentially word-of-mouth marketing. Top 5 Paid Media Agencies.

Agency 52

Agency Media Ad network Retargeting 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. to reach $14.2

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Agency 98

Agency Marketing SEO Brand Awareness 98

InMobi

AUGUST 24, 2015

As we all become more tethered to our phones, it is important for brands and marketers to adopt mobile marketing strategies and create effective mobile campaigns to stay ahead of the competition. Brands can identify and target consumers in real time with ads that reflect on location, intent, and needs.

Geo targeting 52

Geo targeting Retail Conversion Marketing 52

Single Grain

AUGUST 3, 2021

But GatewayGo is an action-oriented ad placement option where the brands get a chance to shift conversion goals from streaming TV to mobile devices. Premium Programmatic campaigns combine data and marketing automation power to drive the best results for your ads. You can target audiences by location, interest and program genre.

Advertising 59

Advertising Video Ads Audience Impressions 59