The Ad Tech Blog

APRIL 29, 2024

Seamless Checkout Process: Minimize friction in the purchase journey to boost conversions. Key metrics include engagement rates, conversion rates, and ROI. Case Study: Fashion Nova’s Mastery of Social Commerce Fashion Nova , a leading fashion brand, exemplifies the power of social commerce done right.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Single Grain

MAY 12, 2025

It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Martech Series

DECEMBER 12, 2022

Customers can realize a 370% ROI after deploying the DXP, with a payback period of 8 months. The study found that over three years, a composite organization realized 370% return on investment (ROI), $9.84 The study found that over three years, a composite organization realized 370% return on investment (ROI), $9.84

ROI 98

ROI Conversion Conversion Rate Fashion 98

MNTN

JULY 2, 2024

In the ever-evolving landscape of digital marketing metrics , understanding return on investment (ROI) is crucial for assessing the profitability of your marketing endeavors. ROI provides valuable insights into the financial returns generated from your marketing investments, guiding strategic decisions and budget allocations.

ROI 52

ROI Machine Learning Fashion Conversion 52

Single Grain

APRIL 24, 2025

Key Takeaways Immersive marketing experiences deliver a proven ROI, with 71% of brands reporting positive returns and 38% seeing an ROI increaseof over 20% compared to traditional campaigns. In an era where conversion optimization often focuses on incremental gains, a double-digit lift is remarkable.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

Ad Rants

JULY 3, 2024

Imagine one tweet, for instance, by your sustainable fashion label saying, "Every thread tells a story about sustainability # join us in making fashion green again." This provides social proof alongside building trust amongst potential customers, thus leading to higher conversion rates.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

MNTN

OCTOBER 17, 2022

One of the most insightful and efficient ways of measuring a company’s health is Return on Investment (ROI). Return on investment (ROI) is the ratio of your profit or loss divided by your investment. ROI is used to determine if an investment is being used most effectively and efficiently as possible.

ROI 52

ROI Machine Learning Fashion Conversion 52

Single Grain

MAY 5, 2025

Brands have used retro branding in the SaaS, interior design, and fashion industries. It’s not simply about looking backward, but about bringing the emotional resonance of the past into conversation with present needs.” Conversion impact: Changes to conversion rates across the customer journey.

Click Through Rate 52

Click Through Rate Fashion Audience Machine Learning 52

Single Grain

MAY 16, 2023

In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity. Work With Us 11 Reasons Why Facebook Clothing Ads Are a Must-Have for Fashion Brands Social media platforms are deeply interwoven into consumers’ lives.

Fashion 52

Fashion Retargeting A/B Testing Audience 52

Martech Series

SEPTEMBER 2, 2022

Three quarters of marketers (74%) believe the growth of social commerce will drive better practices in ROI and measurement within influencer marketing. Shoppable links are the most popular way of driving commerce ROI through influencers, according to almost two-thirds (61%) of social media strategists. The research also reveals.

Marketing 98

Marketing ROI Fashion eCommerce 98

Martech

JUNE 15, 2023

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc. Image: Beeyond Media.

Ad Targeting 122

Ad Targeting Demand Side Platform Impressions Audience 122

Martech

JANUARY 2, 2024

As we were toasting the holidays, the conversation moved toward AI and the impact it would have on the new year. I recommend a good old-fashioned brainstorming session, where you list all tasks that are currently part of your team’s workflow. This includes software costs, training expenses and potential hiring.

Marketing 136

Marketing MarTech Communications Fashion 136

MNTN

JANUARY 6, 2025

Which OTT device is driving more view-through conversions? Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness. How many viewers visited your website after viewing your advertisement? Learn more about the OTT advertising cost.

Advertising 52

Advertising Retargeting CPA Audience 52

Single Grain

SEPTEMBER 12, 2019

If you’re feeling overwhelmed, it’s time to experiment with fresh ideas – like influencer marketing – that can boost your marketing ROI and bottom line. 89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels. 5 Hacks to Start a Conversation with an Influencer.

Marketing 101

Marketing ROI Audience SEO 101

MNTN

JANUARY 16, 2025

Enhanced ROI and Efficient Ad Spend : By focusing on audiences most likely to respond, addressable TV advertising improves return on investment and ensures more efficient use of ad budgets, reducing unnecessary expenditures. Discover how Performance TV delivers revenue, conversions and more through the power of Connected TV.

Advertising 52

Advertising Audience Fashion Demand Side Platform 52

Single Grain

APRIL 17, 2025

Synchronized messaging across channels increases conversion rates by 35-45%. Channel sequencing significantly impacts campaign performance and conversion rates. Plus, LinkedIn marketing comes with an ROI of 20%, attracting more accounts and increasing profits in one place. Website : Conversion destination and content hub.

Conversion 52

Conversion Retargeting ROI Conversion Rate 52

Martech

JULY 11, 2022

It’s your job to tie them all together in a linear fashion. If you struggle with sourcing dependable, high-confidence data to craft your stories and prove the ROI of your services, try a marketing attribution software like CallRail. Here’s how: Set the context for the story. Craft an engaging hook to get your clients involved.

Audience 112

Audience Fashion ROI Marketing 112

Single Grain

JUNE 20, 2019

How to Use Scarcity on Your Landing Page to Skyrocket Conversions. Well, you can build them from scratch, but that can be time consuming and the labor cost can really eat into your ROI. In fact, leaving navigation elements on your landing page will kill your conversion rates. Marketer’s Guide to Landing Page Optimization.

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. By making the buying process easier, you can increase conversion rates. To boost conversions, include a single, clear, and direct CTA button. Advertising on Facebook is similar to Google Ads.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. Dive Deeper: How Remarketing Can Help Increase Conversions. It has an overall conversion rate of about 14.7%.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JULY 19, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate. All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JUNE 6, 2023

This advertising solution has become especially popular among fashion companies and clothing brands, allowing them to create ads to boost their sales. In this post, we’ll show you how to create high-converting Snapchat clothing ads, with examples from fashion brands who are slaying the advertising game. million), with the U.S.

Fashion 52

Fashion Audience Advertising Impressions 52

illumin

DECEMBER 13, 2024

This opens up new possibilities for hyper-targeted campaigns that are more relevant to each user, leading to better engagement and higher conversion rates. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI. Request a demo

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Single Grain

DECEMBER 16, 2019

Teaming up with YouTube community Channel Mum, it now works with several vloggers to promote its products in a more “authentic” fashion. In the end, this combination is likely to drive a much better return on investment (ROI) than a celebrity shout-out ever will. 5 Hacks to Start a Conversation with an Influencer.

Marketing 110

Marketing ROI Audience Brand Awareness 110

InMobi

JANUARY 10, 2018

The most effective ad format was the interactive carousel which showcased multiple products and offers within a single ad unit and delivered 3 times higher conversions when compared to static ad formats. The top-selling categories included electronics, fashion and home (including kitchen and furniture).

Electronics 52

Electronics Ad Tech Fashion ROI 52

Single Grain

JULY 19, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate. All You Need to Know About the ROI of Influencer Marketing [infographic]. Home decor.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Karola Karlson

JANUARY 16, 2021

You will pay more in highly competitive industries, e.g. fashion and travel as more brands are competing for your audience’s attention. One of the most burning questions of marketers interested in Instagram ads is the potential ROI – how much does a click or conversion cost on Instagram? Instagram Ads Have a High ROI.

CPC 52

CPC ROI CPM Conversion 52

Single Grain

MARCH 27, 2020

Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. You can reach out and engage in a conversation with customers one-on-one or you can send out a survey to a wider group. Fashion PR pitch example. 18) Turn Your FAQs into Blog Posts.

SEO 133

SEO Audience Real Estate Click Through Rate 133

Digiday

JANUARY 4, 2023

Rob Jewell, chief growth officer at Power Digital expanded on the point: “We anticipate a similar growth trajectory in 2023 as advertisers will continue to see ROI improve on the platform, especially in visual-first industries: beauty and fashion have seen 6x higher sales conversions on TikTok compared to Meta.”.

Machine Learning 80

Machine Learning ROI Agency Fashion 80

Digiday

MARCH 1, 2023

It’s very exciting for us to take this next step with Nick with his experience with brands, how to speak to brands, how to deliver ROI and value from brands to make their experience and interaction with gaming more authentic and more valuable,” said Eric Bernofsky, chief corporate officer at Enthusiast.

Agency 80

Agency Marketing Ad Tech Entertainment 80

Basis

JUNE 6, 2022

Ultimately, a direct response campaign is the advertising equivalent of starting a meaningful conversation with your potential customers and setting up your brand to drive more conversions. From there, you can glean what’s working and what’s not, and then either quickly optimize (or remove) ads that aren’t meeting your ROI goals.

Marketing 94

Marketing Rich Media Audience Education 94

Single Grain

AUGUST 22, 2023

Spending and ROI SaaS companies spend between $342,000 and $1,090,000 per year on content marketing. MailUp ) SaaS landing pages with a strong CTA get an 80% increase in conversion rates, and sign-up forms can be increased by 34%. 0101Marketing ) Content marketing costs SaaS businesses 62% less than traditional marketing.

Marketing 98

Marketing Audience Media Conversion 98

Single Grain

MARCH 20, 2020

It’s a challenge that every online store owner encounters at one point or another, but the good news is that by employing the right strategies, you can easily turn your lost sales into conversions. More cart abandonments not only mean less conversions, but unpleasant customer experiences, too. Top 4 Cart Abandonment Triggers.

Pop-Up 69

Pop-Up Retargeting Conversion Shipping 69

Basis

OCTOBER 9, 2023

Ultimately, a direct response campaign is the advertising equivalent of starting a meaningful conversation with your potential customers and setting up your brand to drive more conversions in the long-term. Direct Mail It may be old-fashioned, but direct mail certainly still has its place in an omnichannel direct response strategy.

Marketing 97

Marketing Rich Media Audience Education 97

Single Grain

MARCH 6, 2023

And more traffic means more conversions and revenue. With this information, you’ll be able to optimize your website’s content to attract more visitors and drive more conversions. Conversions : The number of times visitors complete an action on your website, such as buying something or filling out a contact form.

SEO 105

SEO Conversion Audience Conversion Rate 105

Single Grain

MAY 29, 2023

Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. Conversion Tracking: Implementing conversion tracking mechanisms helps measure the effectiveness of international PPC campaigns. This guide is for you.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

AdvertiseMint

MARCH 6, 2024

Shopping and Fashion: Ideal for retailers, this category helps target users based on their shopping behaviors and fashion preferences. Increased conversion : When ads reach the right people, the chances of these viewers taking action, such as making a purchase or signing up for more information, are much higher.

Food 52

Food Fashion Audience Ad Targeting 52