Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Ensure both technical teams and business teams are educated and bought in before a change is rolled out.

ROI 115

ROI Conversion Marketing Education 115

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. More than three-quarters of U.S. Wondershare released Wondershare Virbo 3.0,

MarTech 124

MarTech Communications SEO Conversion 124

Single Grain

APRIL 30, 2025

The results speak for themselves: properly implemented AR experiences have boosted conversion rates by as much as 189% across various industries. At Single Grain, we’ve helped numerous brands implement AR strategies that dramatically improve their conversion rate optimization efforts. In addition, novelty enhances memory.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Retail 52

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? This includes conversational headings like The best software to protect businesses from ransomware attacks. What is the ROI of implementing ERP software?

SEO 112

SEO Education Conversion Rich Media 112

Martech

MARCH 18, 2022

“ “Increasingly, after more and more conversations with real customers, I had bought into the idea that marketing represented the future. The textbook definition of marketing was a conversation between a market and its consumer. Yet how many executives think of marketing as a conversation?” Brenner asked.

ROI 127

ROI Marketing Click Through Rate Conversion 127

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 129

Conversion Marketing Conversion Rate Audience 129

Martech

SEPTEMBER 6, 2024

Conversational marketing revolution Building on the AI agent trend, we’re seeing a shift toward more natural, conversational interactions between brands and consumers. Measuring success: KPIs for generative AI in marketing : We tackled the crucial task of measuring the impact and ROI of our AI initiatives.

Conversion 129

Conversion Marketing Education ROI 129

Martech

OCTOBER 25, 2024

Dig deeper: 3 tips to maximize your ROI at events 4. Use a sequence to speed up the process so you can focus on having great conversations instead of getting bogged down in email threads. Example : Start with an educational piece that addresses a pain point they’re likely facing.

Conversion 120

Conversion Education ROI Communications 120

Single Grain

MAY 30, 2025

Here’s your SEO vs paid ads guide on how to achieve the maximum ROI. SEO generates significantly higher ROI with the potential to deliver over twice the revenue ($51,724 vs. $23,275) from the same $100,000 marketing investment, though it requires patience to see results.

SEO 52

SEO ROI Conversion Rate Conversion 52

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Machine Learning 140

Machine Learning Education MarTech ROI 140

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. When marketers approve that strategy, AI executes it.

Marketing 129

Marketing Manufacturing AutoMobile Machine Learning 129

Single Grain

JUNE 17, 2025

times the share of conversions relative to its share of spend , according to recent HubSpot research. Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Martech

JANUARY 23, 2025

Building data literacy across teams Data literacy seems to be mentioned more often in conversations, but how often do companies actively work to increase it? Youre then left with a bottleneck where every meaningful question about campaign performance, customer behavior or ROI must pass through the same overworked few the data gatekeepers.

Marketing 122

Marketing A/B Testing ROI Conversion 122

Martech

JUNE 13, 2025

For the first time, marketers can systematically extract, analyze and operationalize the rich conversation insights that sales teams gather daily. Despite all the advances in intent data and predictive analytics, most programs use educated guesses about prospects’ needs. The problem is data quality and relevance.

Conversion 55

Conversion Education ROI Marketing 55

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. Use a conversational and relatable tone to connect with the audience.

SEO 129

SEO Education Audience Machine Learning 129

Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Use a mix of educational content, product showcases, user-generated content, and interactive polls to keep followers informed and entertained.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

JUNE 6, 2025

Where AI changes the B2B buyer journey The shift toward AI-native marketing requires two foundational changes: Remapping the buyer journey : Buyers are now more self-educating via AI tools like ChatGPT than ever. What does AI-powered marketing actually look like in practice? What worked: Huge speed boost!

Banner 109

Banner Education ROI Marketing 109

Martech

MARCH 12, 2025

Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Educational resources such as quick-start guides or how-to videos. Conversion rates: Prioritize automations linked to revenue.

Click Through Rate 111

Click Through Rate Non-Profit Impressions Conversion Rate 111

Single Grain

JANUARY 8, 2025

Stay Scalable Improve Your ROI With These Account-Based Marketing Best Practices Related Video 1. You can categorize these groups based on firmographics or their likelihood of conversion. That’s why conversion is stage three rather than the final stage. Identify and Use the Right Channels 7. Measure and Report Results 9.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

Martech

NOVEMBER 8, 2024

For instance, a campaign might track only immediate conversions without considering long-term customer engagement or retention. Dig deeper: How to quantify the ROI of data using decision playbooks 2. Educating yourself and your team on common biases can help reduce or eliminate them, leading to better decisions with your data.

Marketing 127

Marketing Education ROI Conversion 127

The Ad Tech Blog

AUGUST 28, 2024

Introduction to Emotional Engagement in Advertising Key Points Emotional engagement drives consumer behavior Neuroscience helps measure emotional responses AI can analyze and optimize emotional engagement Effective emotional engagement boosts ROI Understanding audience-specific emotional triggers is crucial What is Emotional Engagement?

Advertising 162

Advertising Conversion Rate ROI Audience 162

Martech

MAY 20, 2025

What began with one conversation grew to dozens as word spread. Veterans know how to prioritize, delegate, select vendors, focus on ROI and align with stakeholders skills that take time and mentorship to develop. Invest in ongoing education Marketing is evolving rapidly, especially with the rise of AI.

Marketing 75

Marketing Education MarTech ROI 75

Single Grain

APRIL 24, 2025

Key Takeaways Immersive marketing experiences deliver a proven ROI, with 71% of brands reporting positive returns and 38% seeing an ROI increaseof over 20% compared to traditional campaigns. In an era where conversion optimization often focuses on incremental gains, a double-digit lift is remarkable.

Marketing 52

Marketing ROI Conversion Conversion Rate 52

PubMatic

APRIL 2, 2025

At PubMatic, we see a major opportunity to layer first-party commerce media data onto this premium video inventory, helping advertisers serve personalized and relevant viewing experiences to the right audiences while driving ROI. It isnt just about lower-funnel conversions; its increasingly capturing brand budgets.

Media 63

Media Retail Education ROI 63

Digital Ad Blog

MAY 26, 2025

Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. Conversion paths are fragmented. According to Porch Group Media, only 26% of CMOs report being very confident in their ability to measure digital ROI accurately. Cross-channel attribution is complex.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

JULY 20, 2023

With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. Or maybe your existing campaign isn’t converting the leads you need to make your ROI. That’s because you’re allowing customers to make an educated decision about pricing before clicking your website URL.

ROI 52

ROI Conversion CPC Food 52

Single Grain

APRIL 15, 2025

By understanding the complete pipeline structurefrom initial setup to performance trackingmarketers can create more effective, measurable ABM programs that deliver consistent results. This improvement stems from the seamless data flow and activities across the entire account journey.

Conversion Rate 52

Conversion Rate Conversion Retargeting Audience 52

Single Grain

DECEMBER 4, 2019

Measuring ROI. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. You can turn your one-time customers into loyal community members by educating them. And one of the best ways to build a loyal community by educating your customers is to create a video course. Click To Tweet.

Education 142

Education Conversion ROI Audience 142

Single Grain

MAY 12, 2025

It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Martech

MARCH 11, 2024

Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood?

Brand Awareness 111

Brand Awareness ROI Click Through Rate Conversion 111

Single Grain

APRIL 26, 2025

Smart marketers know that strategically repurposing creative assets can maximize ROI while maintaining brand consistency across channels. Conversion metrics: Which assets drive the most leads or sales? According to research by Wyzowl, 87% of video marketers say that video gives them a positive ROI.

Click Through Rate 52

Click Through Rate Conversion Rate SEO ROI 52

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Martech

JUNE 12, 2024

Use a demo of a new product feature or a summary of an industry report to kick off the conversation. It’s a great way to educate and encourage an upsell to a premium plan that will bridge any gaps. Just open the “phone” line in a virtual meeting and answer questions.

Education 119

Education ROI MarTech Conversion 119

Martech

APRIL 16, 2024

How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service. Educational webinars and ebooks Goal : Offer deep dives into relevant topics, showcasing your expertise.

Education 127

Education Audience ROI A/B Testing 127

The Ad Tech Blog

JULY 10, 2024

Improved ROI: Implementing a cross-channel strategy can lead to better return on investment. Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion. This not only enhances brand visibility but also improves the chances of conversion.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech Series

JUNE 27, 2022

Virtual Sales Expo Flywheel can help companies to reduce costs by 30 to 40%, and simplify the lead generation and marketing operations for higher ROI. This will help consolidate all traffic channels into one single sales expo for lead nurturing and sales conversion.

ROI 97

ROI Education MarTech Conversion 97

Single Grain

FEBRUARY 14, 2025

Unlike pay-per-click (PPC) advertising, where clicks and conversions can be directly tracked, YouTube operates more like SEO. These businesses can track ROI more precisely, while YouTube requires a more holistic view of attribution and engagement. Using unique tracking links in video descriptions allows for conversions from YouTube.

ROI 52

ROI Agency Brand Awareness SEO 52