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Navigating new spam policies: A guide to effective cold email outreach

Martech

That’s why we started to shift gears manually towards creating custom lists that delivered 10:1 ROI to our clients. Quality over quantity: Granular prospecting is half of the battle Imagine sending a proposal about a tech HR platform to a CEO — it’s a clear mismatch since CEOs are primarily focused on revenue and ROI.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

A conversational marketing growth strategy creates a more personalized and engaging experience, improves conversion rates and builds stronger customer relationships. Instead of one-way communication, conversational marketing creates an ongoing dialogue between the business and the customer. Speed up your sales process.

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InMobi Interstitials

InMobi

In pre-digital days, we were more aware of the size of the ad, and the real estate it took to erect an eye-catching ad. Interstitials are good all around: higher returns for the publisher, higher ROI for the advertiser, and more attention from the user. Re-introducing Interstitials!

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Callout Extensions: The Secret to Capturing More Ad Clicks in 2024

AdvertiseMint

They’re mighty tools for improving conversion rates! Case Studies and Examples of Callout Extensions Real businesses have seen big wins with callout extensions. Callout extensions led to big improvements for PPC Hero’s paid ads, lifting click-through rates by 221% and conversion rates by 40%.

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From Smartphones to Tablets – The Changing Landscape

InMobi

On an average, tablets offer upto 4X more real estate than smartphones and this meaty proposition takes advertising to a different level altogether. Figure 2: CTR and Conversion Rate comparison for smartphones and tablets.(1) Figure 3: Post click actions of tablet users.(2)

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Top 3 Best Practices for Tablet Advertising

InMobi

Optimal tablet usage generates 3x higher CTRs and conversion rates than smartphones. With up to 4x more real estate available on tablets, advertisers have the opportunity of showing bigger ads that attract more attention thereby generating more clicks.

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How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

Also, the hard bounce rate is around 2.28% which suggests that the list might need some cleaning. 5) Conversion Rate. The percentage of email recipients who carried out the desired action after clicking on an email link is known as conversion rate. 6) Overall ROI. 7) List Growth Rate.