Conversion Rate Real Estate Rich Media ROI 
InMobi
JULY 24, 2013
Optimal tablet usage generates 3x higher CTRs and conversion rates than smartphones. With up to 4x more real estate available on tablets, advertisers have the opportunity of showing bigger ads that attract more attention thereby generating more clicks.
InMobi
JULY 3, 2013
On an average, tablets offer upto 4X more real estate than smartphones and this meaty proposition takes advertising to a different level altogether. Outcome: With users more open to consuming media on tablets, tablets outperform smartphones in terms of ad performance. Figure 3: Post click actions of tablet users.(2)
Single Grain
DECEMBER 15, 2020
Also, the hard bounce rate is around 2.28% which suggests that the list might need some cleaning. 5) Conversion Rate. The percentage of email recipients who carried out the desired action after clicking on an email link is known as conversion rate. 6) Overall ROI. 7) List Growth Rate.
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