Flashtalking by Mediaocean

AUGUST 24, 2022

Finding a way forward through technology and data We ultimately need to start a new conversation about how to move forward in trickier times. And, perhaps unsurprisingly, that conversation starts with technology. So, what should marketers be doing right now that can help futureproof plans and campaigns for their brands?

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Marketing Machine Learning Conversion Media 52

Banner Flow

DECEMBER 7, 2020

Giving optimisation algorithms a chance. Creating a positive working relationship with a micro-influencer could be fantastic for your conversions. Something to keep in mind when creating your 2021 strategy. Jump on board this strategy before your competitors do! Giving optimisation algorithms a chance.

Media 52

Media Advertising Pop-Up Clickbait 52

Martech Series

FEBRUARY 20, 2023

In order to apply improvements to increase traffic or conversions, website optimization involves examining the user experience (UX), accessibility, and search performance of your website. Website owners can modify their websites to increase conversions by determining where individuals leave the conversion process.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

Martech Series

NOVEMBER 23, 2022

While the IGA Global Market Report indicates there is no universally applicable formula for maximising IGA revenue, iion has responded with an innovative hybrid strategy. Its unique ad builder ensures ads deliver a unique experience resulting in prolonged user retention and higher conversions, fuelling brand engagement and growth.

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Audience Advertising Rich Media Entertainment 90

VideoWeek

OCTOBER 13, 2023

The collaborative interface enables advertisers to apply discrete data to measure conversions or reach people with relevant ads, according to Google. Brad Stockton, senior vice president of video innovation at Dentsu Media US, said the goal is to help advertisers optimise for audience segments across different media companies.

Retail 97

Retail Media Agency Ad Tech 97

VideoWeek

AUGUST 25, 2023

Reddit Brand Lift measures the incremental impact of Reddit Ads on brand perception, while Reddit Conversion Lift analyses the actions taken as a result of viewing an ad on Reddit. But conversations have been far from smooth, according to sources which spoke with NPR, leading to the Times considering legal action.

Media 52

Media Retail GDPR Agency 52

VideoWeek

JANUARY 20, 2023

Today’s announcement reinforces our strategic focus on the next generation of currency-grade measurement and media optimisation for our partners across every screen, platform and channel,” said Samba TV co-founder and CEO Ashwin Navin. The company will also support the group’s drive to establish Ad Net Zero in the US this year.

Ad Tech 98

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Digiday

NOVEMBER 8, 2022

In terms of advertising ROI, we’re really pleased with our approach to the marketing strategy that we’ve had in the sense that our brand marketing results are delivering excellent results overall with a strong rate of return,” said the company’s chief financial officer Dave Stephenson. The numbers back that up: revenue in Europe rose to $3.7

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Non-Profit Advertising Marketing Search Advertising 63

VideoWeek

OCTOBER 31, 2022

Advertisers using Performance Max choose their campaign objective, set specific conversion goals and their overall budget, and then upload assets, data, and audience signals relevant for the overall campaign. Google says Performance Max will then optimise bids across inventory types towards the advertiser’s chosen campaign goals.

Machine Learning 52

Machine Learning Conversion Conversion Rate Ad Inventory 52

VideoWeek

NOVEMBER 18, 2022

The company is pitching video as a performance enhancer for search and display campaigns, stating that tests found adding video to search campaigns increased conversions by 50 percent. The comments marked a pivot from the metaverse-first strategy that has contributed to the firm’s financial struggles. percent fall in organic revenues.

Video Ads 52

Video Ads Retail Audience Media 52

Smart Insights

JANUARY 10, 2023

Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in … The post What is always-on marketing? appeared first on Smart Insights.

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Marketing Conversion Communications 88

VideoWeek

JULY 28, 2023

Powered by the Innovid Key identity framework, the new solution matches multiple devices to user interactions, in order to increase conversion rate accuracy. Now, marketers can match events that a household did across different devices in a cookieless, privacy-compliant manner, resulting in a more accurate conversion rate.”

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

VideoWeek

MAY 27, 2022

TVDataNow this week announced a new CTV-focused attribution solution, which the company says will allow data-driven marketers to use complete performance insights for CTV in order to optimise channel marketing. Now, the most important stories and conversations are born and thrive inside of social video.”.

Ad Tech 59

Ad Tech Agency Media Audience 59

Martech Series

JULY 13, 2022

For years, brands have been perfecting personalisation strategies that resonate with consumers and make them feel like individuals. They shared their take on the use of zero- and first-party data and technology to power effective strategies. Personalisation and the martech ‘gold rush’. Future-proofing in a cookie-less world.

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Marketing Cookies Machine Learning MarTech 102

VideoWeek

OCTOBER 1, 2022

Videos are a huge part of the public conversation, and they’re one of the most engaging ways people can express themselves online,” the company said in a blog post. Akin to videos on Instagram, the player enables users to swipe up in order to discover similar videos. The carousel displays relevant videos alongside tweets and trends.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

JUNE 10, 2022

The addition allows buy-side clients to monitor CTV viewing when forming YouTube strategy. Head of the Emodo Institute & VP of Data Strategy. Havas has agreed a deal with attention measurement specialist Lumen to build bespoke tools which will help Havas Media Group measure, plan, optimise and buy using attention metrics.

Non-Profit 52

Non-Profit Machine Learning Media Agency 52

Lemonads

OCTOBER 15, 2020

The problem with that strategy is that you will have to spend tons of money to get insights and you will end up being profitable only in months or even years. Of course, there are strategies to adapt and of course even with limited resources you can be very efficient on them! But we were talking about macro conversions.

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Affiliates CPA CPC Media 52

VideoWeek

DECEMBER 2, 2022

The two say the integration will also deliver prescriptive insights for advertisers across traditional age/gender demos, advanced audiences and business outcomes to drive media optimisations. Good conversation. The group said this growth has partly come through its acquisitive strategy, as well as its targeted expansion in the US.

Agency 52

Agency Media Ad Tech Audience 52

VideoWeek

AUGUST 1, 2022

How will the shift towards CTV change your TV buying strategy? There’s also massive potential for advanced measurement, such as measuring conversions. At Publicis Media, we’ll continue to fuel our plans and optimise campaigns based on attention data we get through. Are you investing in CTV advertising?

Audience 75

Audience Media Agency Food 75

VideoWeek

OCTOBER 14, 2022

Ad tech company Clinch has teamed up with travel-centric advertising firm Sojern, bringing omnichannel dynamic creative optimisation (DCO) capabilities to travel marketers. Those using Clinch’s Flight Control platform can leverage Sojern’s travel insights for creative and optimisation strategies.

Ad Tech 52

Ad Tech Agency Fashion Media 52

VideoWeek

OCTOBER 21, 2022

marks a new era for Channel 4 and is another significant piece of the Future4 strategy,” said Channel 4’s head of digital commissioning Sacha Khari. “Channel 4.0 “Not only will Channel 4.0 ” Snap Q3 Results Signal Further Advertising Pullback. Ofcom Urges Stronger Age Restrictions on Adult Sites.

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Video Ads Advertising Media Display Advertising 52

VideoWeek

APRIL 21, 2023

We believe the accreditation process has made us stronger as we’ve evolved our panel strategy and quality measures, and inspired new automation technologies and approaches to ensure that our service remains consistent and reliable,” said Karthik Rao, CEO, Audience Measurement at Nielsen.

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Agency Media Audience Cookies 52

Single Grain

JUNE 19, 2019

No matter how large or small your business is, there are a wide variety of ways that you can get a big impact from a well-planned and well-executed digital marketing strategy. The right message, at the right time, to the right consumer, can lead to an increase in sales conversions. How to Build a Facebook Chatbot Marketing Funnel.

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VideoWeek

SEPTEMBER 9, 2022

The move is part of a strategy by Meta to scale back Instagram’s shopping features, shifting its e-commerce efforts to measures that drive advertising directly. Conversely, 28 percent of consumers desire ways to find new content fast, which no providers viewed as a priority. Instagram Checks Out of Shopping Business.

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GDPR Media Audience Ad Tech 52

VideoWeek

JANUARY 6, 2023

” We believe that cause-based advertising can facilitate public conversation around important topics. The pair noted the supply path optimisation (SPO) opportunities the deal grants for the demand side. “By .” On Tuesday Twitter announced plans to “expand the political advertising we permit in the coming weeks.”

Retail 52

Retail Media Audience Ad Tech 52

VideoWeek

APRIL 12, 2024

So I have high hopes for the impact of this initiative on the wider sustainability conversation in our industry.” Knotch Launches Content Optimisation Platform for Marketers Knotch, a content intelligence company, has released a digital optimisation platform called Knotch One. percent organic revenue growth.

Ad Tech 52

Ad Tech Agency Media Video Ads 52