Exchange Wire

SEPTEMBER 5, 2022

ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimised cross-screen performance, announce that they enabled boutique wine brand Gusbourne to expand its reach by 76% and achieve a conversion rate of [.].

Conversion 52

Conversion Conversion Rate Advertising Marketing 52

VideoWeek

DECEMBER 20, 2022

Three themes will dominate 2023: creative optimisation, omnichannel performance and attention. . As an industry, we have done a great job at optimising media placements across the entire sales funnel. Finally, attention dominated conversations in 2022 and we expect that this will continue well beyond 2023.

Cookies 126

Cookies Audience Media Ad Tech 126

Martech Series

DECEMBER 7, 2022

Successfully completed the second season of the Partnership Economy Podcast , featuring a new lineup of fascinating conversations about the industry, tips on working with influencers, and more, featuring guests including Elisa Charbonnel of Disney and Robert Glazer of Acceleration Partners.

Agency 91

Agency Brand Awareness MarTech Affiliates 91

Martech Series

SEPTEMBER 2, 2022

Key themes include the growth trajectory of social commerce and future trends, social commerce lessons from China for western markets and insights to help marketers optimise ecommerce activity in influencer marketing campaigns. Social commerce occupying half of influencer budgets and performing key commercial function for brands.

Marketing 95

Marketing ROI eCommerce Fashion 95

VideoWeek

JULY 4, 2022

But the idea of bringing more ads into TV seems to stand in contrast to the current conversation around reducing ad loads in TV, particularly as broadcasters and newer players rethink the traditional TV ad experience for their streaming products. But it’s important to note a few things. Follow VideoWeek on Twitter and LinkedIn.

Audience 64

Audience Conversion Communications Advertising 64

Martech Series

DECEMBER 6, 2022

The publisher-focused technology company drives engagement for a growing roster of clients including ESI Media, Reedpop, NME Networks, GoFeminin, Trusted Reviews, RTL Interactive, Global Gaming and Kicker; helping them to optimise data strategies and drive new revenue streams.

Audience 89

Audience Cookies Media MarTech 89

More About Advertising

JUNE 2, 2015

KHWS will handle Ask Italian’s website maintenance and development, creative developments and SEO to increase online booking conversions targeted through SEO, conversion rate optimisation.

Conversion Rate 71

Conversion Rate SEO Conversion Agency 71

VideoWeek

JUNE 15, 2023

Total TV Measurement is designed to help clarify this, showing how addressable TV and linear TV can work most efficiently together to optimise reach at different points of the reach curve. Lister said that GroupM has been in conversations with the wider industry initiatives, and will continue to be involved in those conversations.

Conversion 52

Conversion Audience Agency Media 52

VideoWeek

FEBRUARY 22, 2024

“Moving forward in the coming years, we will work to optimise in all areas, in order to open up new revenue streams and increase efficiency levels. And new president and CEO Jørgen Madsen Lindemann says a lot of this groundwork is now done.

Shipping 52

Shipping Non-Profit Conversion Marketing 52

Martech Series

NOVEMBER 6, 2022

HeadBox explains that 3D tours allow function rooms Melbourne wide to stay ahead of the curve, providing instantly available information to potential customers that is accessible on mobile and highly optimised so they can easily find what they are looking for. Enabling 3D tours can also save venues both time and money, says HeadBox.

Conversion 52

Conversion MarTech Marketing 52

VideoWeek

JANUARY 31, 2024

Performance Max, an AI-powered tool which optimises spend based on a marketer’s KPIs across Google’s various channels, including search, YouTube, and its display network, has been a growth area. Again, Schindler said companies testing this tool saw higher conversion rates, therefore encouraging more spend.

Conversion Rate 59

Conversion Rate ROI Conversion Advertising 59

SODP

JULY 3, 2019

Alistair McLean, Chief Technology Officer at Clicksco, explains : “Carbon DMP enables one-to-one personalized online journeys, from acquisition, through to engagement and conversion, meaning our clients are never selling to a stranger – with the trial of Carbon DMP by Archant and TDI demonstrating the power of those insights.”.

Machine Learning 52

Machine Learning GDPR Impressions Audience 52

Rob Campbell

JUNE 9, 2022

I realised it when I was in a conversation with the wonderful Lee Hill recently. What we learned rather than optimised. It reminds me people are a bundle of emotions, regardless how hard they try to hide it. But as I’ve got older, another trait has started to reveal itself. Impatience.

Conversion 60

Conversion 60

VideoWeek

MARCH 5, 2024

So we bring many years of UX theory and design and conversion rate optimisation. What does the setup process involve? Our team predominately doesn’t come from media or advertising, we come from ecommerce.

eCommerce 59

eCommerce Rich Media Conversion Rate Electronics 59

Flashtalking by Mediaocean

AUGUST 24, 2022

Finding a way forward through technology and data We ultimately need to start a new conversation about how to move forward in trickier times. And, perhaps unsurprisingly, that conversation starts with technology. So, what should marketers be doing right now that can help futureproof plans and campaigns for their brands?

Marketing 52

Marketing Machine Learning Conversion Media 52

VideoWeek

DECEMBER 6, 2022

He uses the example of a Thinkbox study that monitored someone engaged in multiple activities while the TV was on, including texting, booking a stag do and carrying a conversation. For about a second and a half he looked up at a stuffed-crust pizza advert, then carried on his conversation,” Goode recalls.

Advertising 59

Advertising Machine Learning Conversion Marketing 59

Banner Flow

DECEMBER 7, 2020

Giving optimisation algorithms a chance. Creating a positive working relationship with a micro-influencer could be fantastic for your conversions. Giving optimisation algorithms a chance. What 2021 social media advertising trends will we be discussing? Creative automation of ad production. The continued growth of video formats.

Media 98

Media Advertising Pop-Up Clickbait 98

Martech Series

FEBRUARY 20, 2023

In order to apply improvements to increase traffic or conversions, website optimization involves examining the user experience (UX), accessibility, and search performance of your website. Website owners can modify their websites to increase conversions by determining where individuals leave the conversion process.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

VideoWeek

MAY 8, 2024

The deal with The Trade Desk will make Roku’s media, audience, and behavioural data available within The Trade Desk’s platform for campaign targeting and optimisation, via private marketplaces. Later in the year Teads will roll out lower funnel conversion metrics, while also expanding the capability to CTV.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

Digiday

JANUARY 18, 2023

Among them are the emergence of preferred marketplaces, the advent of supply-path optimisation, or even the emergence of ad tech vendors refusing to buy impressions from certain, seemingly shady programmatic marketplaces, for that matter. Time and again, ad execs are saying the same thing. “We

Advertising 61

Advertising Ad Tech Demand Side Platform Agency 61

VideoWeek

AUGUST 25, 2023

Reddit Brand Lift measures the incremental impact of Reddit Ads on brand perception, while Reddit Conversion Lift analyses the actions taken as a result of viewing an ad on Reddit. But conversations have been far from smooth, according to sources which spoke with NPR, leading to the Times considering legal action.

Media 52

Media Retail GDPR Agency 52

VideoWeek

APRIL 3, 2023

. “We have a sales team that works to partner with SMBs to help them get more sophisticated and more in depth depending on their objectives, for example whether they’re looking for conversion optimisation, or brand awareness,” said Friedrich.

Education 52

Education Brand Awareness Audience Impressions 52

VideoWeek

JULY 24, 2023

Many conversations around sustainability in advertising focus specifically on carbon emissions. And there are now examples of this data being made available in buying tools and platforms, allowing brands to optimise spend based partly on ESG scores. But sustainability goes beyond just carbon emissions.

Media 52

Media Advertising Agency Finance 52

Martech Series

NOVEMBER 23, 2022

immersiion offers a completely automated experience through which its users can seamlessly launch ad campaigns, track key performance metrics and optimise their campaigns for maximum ROI. Empowering brands to simplify and scale audience engagement. immersiion also requires zero creative technical expertise.

Audience 90

Audience Advertising Rich Media Entertainment 90

Banner Flow

DECEMBER 7, 2020

Giving optimisation algorithms a chance. Creating a positive working relationship with a micro-influencer could be fantastic for your conversions. Giving optimisation algorithms a chance. What 2021 social media advertising trends will we be discussing? Creative automation of ad production. The continued growth of video formats.

Media 52

Media Advertising Pop-Up Clickbait 52

VideoWeek

OCTOBER 13, 2023

The collaborative interface enables advertisers to apply discrete data to measure conversions or reach people with relevant ads, according to Google. Brad Stockton, senior vice president of video innovation at Dentsu Media US, said the goal is to help advertisers optimise for audience segments across different media companies.

Retail 97

Retail Media Agency Ad Tech 97

InMobi

OCTOBER 4, 2012

which now packs more of a punch with AdTruths device recognition technology to improve conversion tracking and deliver valuable insights to assist advertisers in optimizing their campaigns. InMobi are proud to announce the release of InMobi Ad Tracker 2.0,

Cookies 40

Cookies Conversion Audience Advertising 40

Digiday

NOVEMBER 8, 2022

If you look at the majority of our conversations with our customers, it centers around growth and how we develop our categories and then bring consumers into them as well continue to bring new occasions into those categories. The numbers back that up: revenue in Europe rose to $3.7 billion over the quarter, compared to $3.6

Non-Profit 65

Non-Profit Advertising Marketing Search Advertising 65

VideoWeek

JANUARY 20, 2023

Today’s announcement reinforces our strategic focus on the next generation of currency-grade measurement and media optimisation for our partners across every screen, platform and channel,” said Samba TV co-founder and CEO Ashwin Navin. The company will also support the group’s drive to establish Ad Net Zero in the US this year.

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

OCTOBER 31, 2022

Advertisers using Performance Max choose their campaign objective, set specific conversion goals and their overall budget, and then upload assets, data, and audience signals relevant for the overall campaign. Google says Performance Max will then optimise bids across inventory types towards the advertiser’s chosen campaign goals.

Machine Learning 52

Machine Learning Conversion Conversion Rate Ad Inventory 52

VideoWeek

JULY 10, 2023

Generative AI, with GPT as its poster child, is also making a mark with generating or personalising ads, aiming for better conversion. The disconnect often has to do with data scientists lacking the ad tech expertise to know how a model can optimise operations, what’s really missing in the industry, and how success should be defined.

Ad Tech 52

Ad Tech Machine Learning GDPR Advertising 52

VideoWeek

NOVEMBER 18, 2022

The company is pitching video as a performance enhancer for search and display campaigns, stating that tests found adding video to search campaigns increased conversions by 50 percent. Microsoft announced on Tuesday that its Audience Network now supports video ads in the UK, US, Canada, France, Germany, Australia and New Zealand.

Video Ads 52

Video Ads Retail Audience Media 52

VideoWeek

JULY 28, 2023

Powered by the Innovid Key identity framework, the new solution matches multiple devices to user interactions, in order to increase conversion rate accuracy. Now, marketers can match events that a household did across different devices in a cookieless, privacy-compliant manner, resulting in a more accurate conversion rate.”

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

Smart Insights

JANUARY 10, 2023

Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in … The post What is always-on marketing? appeared first on Smart Insights.

Marketing 90

Marketing Conversion Communications 90

VideoWeek

OCTOBER 1, 2022

Videos are a huge part of the public conversation, and they’re one of the most engaging ways people can express themselves online,” the company said in a blog post. Akin to videos on Instagram, the player enables users to swipe up in order to discover similar videos. The carousel displays relevant videos alongside tweets and trends.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

MAY 27, 2022

TVDataNow this week announced a new CTV-focused attribution solution, which the company says will allow data-driven marketers to use complete performance insights for CTV in order to optimise channel marketing. Now, the most important stories and conversations are born and thrive inside of social video.”.

Ad Tech 59

Ad Tech Agency Media Audience 59

Martech Series

JULY 13, 2022

These tools help marketers test out different colours, icons, images and offers on websites to optimise the consumer journey. Personalised customer journeys lead to growth in interactions, increasing the likelihood of purchases and conversions. Intelligent offers: Offer management is being redefined by modern marketers.

Marketing 102

Marketing Cookies Machine Learning MarTech 102