Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. Like most, I would say I have a pretty winding career path. I bought a failing coffee shop and to turn it into a success I had to learn how to market, connect with an audience and build a brand. What led you to marketing?

Machine Learning 116

Machine Learning Marketing Education Communications 116

The Ad Tech Blog

APRIL 1, 2024

The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience. Google’s ad tech algorithms are at the heart of these advancements.

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Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech

OCTOBER 10, 2023

The advertising challenge Consumers no longer want to be interrupted, especially with content irrelevant to their immediate interests. Gone are the days of linear paths to purchase. Chatbots and virtual assistants are poised to take on a large role in the path to purchase.

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Pop-Up Banner eCommerce Audience 122

Martech

FEBRUARY 23, 2024

In a sea of non-gated content, how can we know that our message resonates? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Content type tagging. How do we engage visitors when we know so little about them?

Audience 113

Audience A/B Testing Machine Learning MarTech 113

Martech Series

JANUARY 19, 2023

Header bidding pioneer creates on-ramp for ad-supported content publishers to access its programmatic demand and patented optimization technology with no long-term commitment.

Header Bidding 87

Header Bidding Machine Learning Ad Exchange MarTech 87

Basis

JANUARY 26, 2024

There are many solutions and approaches to addressing a cookieless future , and marketers will remain a step ahead if they have data-driven learnings to minimize the impact. Jared Rosenbloom: Consider test-and-learn budgets with new and fast-growing channels. Want to learn more about how to make the most of your New Year?

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Advertising Marketing Cookies Impressions 78

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Header Bidding Fill rate Ad Server Audience 79

PubMatic

AUGUST 10, 2022

Buyers want premium content, and they want data. Get on the Right Path – Supply path optimization (SPO) is all the rage with advertisers, and it can have big benefits for publishers. Talk to our team and learn how you can find an efficient path to greater revenue.

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Audience Advertising Media Ad Tech 76

Ad Monsters

APRIL 3, 2024

The algorithm learns to bypass them.” Addressing the Media Problem Head On…At Least Some No path to success is perfect, but Revolt understood the media landscape and sought to address its evolution head-on. Despite this, Revolt has succeeded by diversifying its content throughout the years and understanding its core audience.

Media 93

Media Audience Advertising Conversion 93

Digital Turbine

MARCH 15, 2023

The apps and content on our phone are our lifeblood. They learn about them elsewhere and use the store to install. Every time you pick up your phone you’ll be one tap away from a special selection of premium games and content grouped in a way that makes it easy to find the ones you need or will enjoy. It’s a store in name only.

ROI 105

ROI Media 105

Ad Monsters

MARCH 27, 2023

AI and machine learning seem to be all the hype in the advertising ecosystem now that generative AI has stepped on the scene. But many players throughout the advertising ecosystem have used AI and machine learning to increase productivity, create more meaningful dashboards, and serve more relevant content and advertising to audiences.

Machine Learning 52

Machine Learning Ad Tech Audience Video Ads 52

Martech Series

OCTOBER 10, 2022

THiS brings together some of the best minds in research, design, product, and marketing from across the globe—from Fortune 500 companies to small and medium-sized businesses—for three immersive days of learning, connection, inspiration and networking. “At 3-day event with pre-conference day one and content programming day two & three.

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Impressions MarTech Agency Marketing 84

Martech

OCTOBER 13, 2023

We now have machine learning and AI driving much of our marketing platforms. Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Are you safe using AI-generated content ? It depends. Are you getting the results you want?

Marketing 136

Marketing Machine Learning Audience MarTech 136

Monetize More

DECEMBER 29, 2022

Recognize that content is king. All webmasters go through the process of providing unique and useful content. Make sure that you allot enough time this year to learning what works in the full range of acceptable ad implementation schemes. To get you started on learning ad ops, subscribe to the MonetizeMore blog.

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Header Bidding Ad Ops Ad Exchange Affiliates 98

Martech

MARCH 1, 2024

We had data coming in from all touchpoints, and now we’re moving toward a lean data-centric path that utilizes the AI technology and makes it really scalable and efficient.” We know that it’s working because we’re constantly outdoing ourselves as the machine is continuously learning and refining what our customers do,” said Radaz.

eCommerce 109

eCommerce MarTech Retail Marketing 109

Digiday

AUGUST 1, 2022

These aren’t your typical four-year colleges culminating in a degree or graduations: think free hybrid learning and career development tailored to today’s marketers and media professionals. Agencies could actually help employees cut down on time searching for resources by creating their own content, McGlade added said.

Education 68

Education Agency Media Communications 68

PubMatic

JULY 25, 2023

Now, our mission of fueling the endless potential of internet content creators is extending to commerce companies as well. PubMatic is uniquely positioned to serve retailers, marketplaces, and direct-to-consumer brands, thanks in part to its history working with internet content creators to scale their advertising businesses.

Media 78

Media Retail Advertising Audience 78

OpenX

NOVEMBER 16, 2023

A new path for biddable CTV Today, OpenX announced the launch of TV+, an ongoing initiative to unlock the full potential of CTV by combining the most powerful aspects of linear and programmatic buying models. We removed all non-TV content, including fireplace apps, gaming, UGC, OTT, and mobile, from our CTV inventory.

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Agency Impressions Media Advertising 52

Martech

DECEMBER 13, 2023

Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Discover suggestions for strengthening partnerships with content creators. Brands get $5.78 What messaging best communicates that value?

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Communications Shipping MarTech Brand Awareness 82

Martech Series

SEPTEMBER 16, 2022

In other words, most companies are looking at site structures, new features, and content after they’re launched and analyzing how customers respond. One emerging area of CX is content intelligence analytics. A customer data platform (CDP) is also essential for content intelligence analytics and other proactive analytics solutions.

Machine Learning 110

Machine Learning A/B Testing Conversion Rate Conversion 110

Martech

AUGUST 16, 2022

Artificial intelligence (AI) and machine learning (ML). We’ve been comfortable in a world for a very long time in which Google and others have acted as search platform providers, giving people a path to find content on other organizations and other companies websites,” said Ramsey. Journey pathing and analysis.

Machine Learning 98

Machine Learning Cookies Audience MarTech 98

Basis

APRIL 3, 2024

GenAI technology is not perfect, and these tools have regularly demonstrated a tendency to produce content that’s, at one end of the spectrum, low-quality and likely ineffective for advertising, and, on the other end of the spectrum, inaccurate or offensive. Founding Fathers”.

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Advertising Machine Learning Non-Profit Cookies 75

Spoton Digital Media

DECEMBER 13, 2023

As we look forward to 2024, we’re taking a look back at 2023 and reflecting on the marketing lessons we learned. We also had to remain focused and continue to keep proven marketing tactics on track while learning new things and finding better ways to work with our teams and meet the challenges of the year.

Marketing 97

Marketing ROI Media Communications 97

Martech Series

JUNE 3, 2022

makeSEA, a content management and collaboration platform for mixed reality, announces cross-metaverse spatial gateways: allowing creators to link together AR/VR experiences to tell stories, teach, and influence like no other medium can. makeSEA is the fastest way to get your content onto your XR device for sharing and co-presence.

Education 92

Education Entertainment Audience Communications 92

Ad Monsters

FEBRUARY 2, 2024

The importance of collaboration, unity, and direct engagement in creating standards was highlighted as the path to success, shaping the future of the digital economy. With the industry evolving at breakneck speed, he pointed out, we’re all in a constant state of learning. Adaptation isn’t just key — it’s everything.

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Cookies Audience Conversion Media 119

Martech

FEBRUARY 12, 2024

Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term. Leveraging data for deeper insights The path forward requires starting earlier than you might feel comfortable.

Marketing 115

Marketing Brand Awareness ROI MarTech 115

MNTN

MARCH 1, 2024

In the traditional marketing ecosystem, advertisers had limited opportunities and capability to measure consumer responses to content and inform future campaigns; today, marketers can measure just about everything, from views and reach to clicks and conversions. in 2019, while omnichannel campaigns generated an engagement rate of 18.96%.

Marketing 52

Marketing Machine Learning Conversion Audience 52

Martech Series

JUNE 30, 2022

Boxlight Corporation , a leading provider of interactive technology, digital signage, classroom audio, and services, has earned six Tech & Learning Best of Show Awards at ISTELive 22. Tech & Learning’s Best of Show Awards celebrate the products that are transforming education around the world. Congratulations to our winners!”.

Education 52

Education Communications MarTech Marketing 52

Basis

FEBRUARY 9, 2024

What might advertisers who aren’t prepared learn from those who are? And no less than 80% of marketers surveyed have begun using contextual targeting to serve targeted messages to prospective customers based on their content-based interests and intents. Knowing these options are available, how can marketers best begin to embrace them?

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Advertising Cookies Non-Profit CPA 73

Martech

OCTOBER 16, 2023

We don’t want to skimp on quality, but we have had to learn how to do a lot with a little because we’re chronically understaffed and underfunded. It should reflect the brand without distracting from the content and deliver key information such as order or shipment conditions so the recipient can see and understand it.

Marketing 134

Marketing eCommerce Shipping Conversion 134

AdvertiseMint

OCTOBER 31, 2023

Source: makeitbloom.com The path forward requires adopting new tools and strategies ahead of the post-cookie era. Refocusing marketing around transparent value and consent over covert surveillance is the right path. You’ll learn some great alternative solutions in the next few sections of this article.

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Cookies Marketing SEO GDPR 98

Martech

MAY 30, 2023

This means creating and delivering content that answers their questions, solves their pain points and encourages them to invest in your product — all at the right time and place. Overwhelming consumers with content they do not ask for can impact brand loyalty and credibility. The reception marketing solution?

Marketing 104

Marketing Pop-Up Audience ROI 104

Martech

FEBRUARY 28, 2024

That led him on a circuitous path to learning a lot about business and marketing, and then having to unlearn some of it. So my college career was designed to get on the path to going to law school. We know preferences in terms of content. He knew from a very young age that running a business was what he wanted to do.

MarTech 107

MarTech Marketing 107

Ad Monsters

JANUARY 5, 2024

I spoke with Charles Cantu, Founder and CEO of RESET Digital to learn more about the problem this partnership solves, and what it means for advertisers, as well as diverse media owners. This collaboration provides a solution with a direct path to all diverse-owned properties throughout the programmatic ecosystem.

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Media Native Advertising Cookies Ad Tech 106

Ad Monsters

MARCH 8, 2023

Crystal Foote, an award-winning marketing professional and entrepreneur, learned that two decades into her career. After years of trying to push DEI initiatives for others, she found the power to blaze her own path. However, I learned to navigate through it by being strategic and allowing my work to speak for itself.

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Ad Tech Machine Learning Audience Advertising 98

Ad Monsters

JANUARY 10, 2023

Adtech and TV are at extreme opposite ends of two important spectra: Barriers to entry — Adtech was initially designed to monetize relatively low- or unknown-quality content from a new medium with a near-zero barrier to entry: the web. and opens up to more flexible content and ad formats. Adtech + Privacy. I’m curious to know.

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Cookies MarTech Advertising Media 105

Martech

JANUARY 22, 2024

You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. Bridging the gap: Aligning digital marketing and revenue goals Finding the right path for marketing success with your agency’s client begins by understanding their definition of success.

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Agency Communications Machine Learning Conversion 110