Digiday

MARCH 28, 2024

Cutting-edge technological innovation more and more can be the terrain of smaller media or full-service agencies looking to expand their offerings, rather than solely for those that can afford it. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Agency 72

Agency Media Marketing 72

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions.

SEO 119

SEO Conversion Conversion Rate Brand Awareness 119

Digiday

MARCH 25, 2024

There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content — and agencies working with them are trying to balance different types of content with new strategies and tools. Continue reading this article on digiday.com.

Agency 94

Agency Media Marketing 94

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. Delivery optimization: Developing and testing content can take up critical bandwidth. This integrated AI strategy saves time and guarantees accuracy.

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Advertising Agency Communications MarTech 122

Digiday

MARCH 6, 2024

When developing generative AI strategies, media agencies are thinking not just about content generation, but also about what the technology means for overall data strategies. That way, messages are more personalized without using personally identifiable information. “We

Media 82

Media Agency Marketing 82

Martech

MARCH 12, 2024

The business impact may be enhanced credibility, increased awareness, improved content distribution and engagement, etc. As a result, we now see companies like McKinsey, AWS, Novartis and SAP using very clear social media strategies to drive engagement and content dissemination at scale. Do we have a strategy?

Media 96

Media Display Advertising MarTech Marketing 96

More About Advertising

FEBRUARY 12, 2024

The agency has been tasked with advertising, social media strategy and content for the fragrances. Coty has appointed 180 Amerstam’s Luxe division to handle three of its “prestige brands,” Davidoff, Escada and Joop!

Agency 72

Agency Advertising Media 72

Digiday

FEBRUARY 22, 2024

Sports media investments are rising as the fragmented media landscape is forcing agencies and advertisers to rethink their content strategies. Sports is the main [content] keeping people from cutting the cord completely,” said Darwin Aguinaldo, media director of linear media at Media Culture.

Media 85

Media Agency Ad Inventory Audience 85

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s content for purchasing decisions. Your content marketing is similar.

Marketing 131

Marketing SEO Audience Education 131

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. For digital marketing agencies, driving campaigns is only half the battle.

Agency 110

Agency Communications Machine Learning Conversion 110

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers.

Audience 123

Audience Entertainment MarTech Marketing 123

Ad Monsters

JANUARY 10, 2024

Brands and agency leaders will leverage this technology actively. For example, we’ll see content creators transition into more of an editing and curation role, collaborating with AI to easily produce content that resonates with target audiences. But here, our experts predict that it will enhance them.

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Pop-Up Machine Learning Ad Tech GDPR 117

Digiday

FEBRUARY 8, 2024

With this weekend’s Super Bowl expected to cost some $7 million for a 30-second ad, agencies are turning to influencer marketing and commerce strategies to maximize their dollars. Either way, influencers and retail media are playing a growing role in social media feeds during massive live events like the Super Bowl.

Agency 90

Agency Pop-Up Retail Media 90

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. They write and produce content, they talk about it at conferences and they know where it’s going and why. If you want your content to connect, these are the people who can tell you how. followers) A.

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Marketing MarTech Education Communications 113

Digiday

NOVEMBER 5, 2023

With ongoing changes in the retail and commerce space, agencies are adapting their omnichannel and dynamic marketing strategies as store traffic bounces back to pre-pandemic levels. Continue reading it on digiday.com and subscribe to continue reading content like this. This is a member-exclusive article from Digiday.

Agency 86

Agency Media Retail Marketing 86

Martech

APRIL 10, 2024

How do you learn the optimal strategies? LinkedIn: Dharmesh (1M followers) X/Twitter: Dharmesh (320K followers) Patrick van Deursen Patrick is co-founder and SalesForce project manager at CloudToShare, a Dutch info tech and services agency. LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy.

MarTech 108

MarTech Marketing Media Agency 108

Digiday

SEPTEMBER 11, 2023

Social search is becoming a hotter topic for marketers and agency execs who say that it has become more important to identify ways to stand out this year as younger generations are turning to platforms for search more and more. Continue reading it on digiday.com and subscribe to continue reading content like this.

Marketing 92

Marketing Media Agency 92

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Keep things simple.

Marketing 135

Marketing Audience Click Through Rate Conversion 135

AdvertiseMint

JANUARY 14, 2024

Are you searching for a top Facebook ads agency in USA? If you aren’t an experienced digital advertiser, it’s best to hire a Facebook ads agency. If you aren’t an experienced digital advertiser, it’s best to hire a Facebook ads agency. Different businesses have different needs.

Agency 52

Agency Click Through Rate Audience Brand Awareness 52

Martech

MAY 31, 2023

While 79% expect to utilize AI tools in their marketing strategies, and 67% are overall positive about the impact of AI, a non-negligible 16% are apprehensive; 12% are indifferent. Personalization and content generation lead the use cases. Creating quality content. April 2023 state of B2B digital. in April of this year.

Marketing 120

Marketing ROI MarTech Agency 120

Digiday

NOVEMBER 6, 2023

There’s nothing new about news publishers lamenting about advertisers’ keyword blocklists and third-party verification firms flagging their content for not being brand-safe. But according to recent conversations with half a dozen executives at Black-owned publishers, this issue hasn’t improved — even for their lifestyle content.

Impressions 96

Impressions Conversion Media Agency 96

Digiday

FEBRUARY 4, 2024

The agency holding companies, or at least some of them, are putting down their chips to bet that generative AI will become a cornerstone of their business moving forward. Continue reading it on digiday.com and subscribe to continue reading content like this. This is a member-exclusive article from Digiday.

Media 90

Media Agency 90

illumin

MARCH 14, 2024

Panayiotou states that “this innovative platform is designed to accelerate collaboration, ideation, and campaign development” between Pfizer and their agency partners around the globe. This is done through the centralization of content creation, editing, and reviewing, leading to increased efficiency and accuracy.

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Digiday

SEPTEMBER 26, 2023

What was once a movement has become a mainstay as most marketers now have in-house agencies, independently tackling everything from content creation to establishing a social media strategy to save money and time. Cost efficiencies and speed are the two primary reasons in-house agencies have become a mainstay for marketers. “In-house

Agency 80

Agency Media Marketing 80

Digiday

JULY 16, 2023

Media agencies are shifting to testing and anticipation strategies to combat some of the wastage and poor quality of inventory exacerbated by artificial intelligence tools. Digiday has been covering the many ways all sorts of agencies are using generative AI since ChatGPT emerged. This is a member-exclusive article from Digiday.

Media 68

Media Impressions Agency 68

Martech

SEPTEMBER 15, 2023

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Keeping your pipeline flowing Content marketing is all about momentum. Your pipeline might slow down but don’t discourage prospects on the fence by going silent when they need your content the most.

ROI 123

ROI SEO Education Entertainment 123

Martech

JANUARY 3, 2024

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.”

Audience 140

Audience eCommerce Entertainment Media 140

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

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Marketing Agency MarTech Media 132

Martech

OCTOBER 10, 2023

To stay competitive, companies must adapt their digital marketing strategies. Today, that statistic has flipped, with consumers driving 66% of touchpoints via search, third-party sites and social media, according to Terakeet, an owned asset optimization agency. across three industries.

Pop-Up 122

Pop-Up Banner eCommerce Audience 122

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Marketing 120

Marketing Brand Awareness Audience Media 120

Digiday

JUNE 1, 2023

Agencies are beginning to rethink their approach to creating content for clients, thanks to the growing volume of content and more intense competition for eyeballs these days. Brand-driven content has become a major way for marketers to reach consumers, generating awareness and loyalty along the way.

Agency 71

Agency Media Marketing 71

Digiday

JANUARY 24, 2024

The partnerships, inked during the explosion in Twitch viewership sparked by the COVID-19 pandemic, were reportedly intended to draw more advertisers onto the live streaming platform through an infusion of premium, high-production-value content. “That’s a huge push.” ” Continue reading this article on digiday.com.

Agency 85

Agency Advertising Media Marketing 85

Martech

JANUARY 25, 2024

Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. Unsurprisingly, the system ID’d mostly non-white men.

MarTech 96

MarTech Audience Marketing Agency 96

Digiday

AUGUST 27, 2023

As TikTok has become a mainstay in many marketing budgets and strategies, some marketers are seeking TikTok agencies of records and experts , hesitant to launch branded accounts on their own. But with TikTok, you have to constantly keep content, that user-generated content as needed.”

Agency 68

Agency Retail Marketing Media 68

Martech

JUNE 5, 2023

Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. Content authenticity. The C2PA was launched in 2020. Responsible AI use.

Communications 99

Communications MarTech Agency Marketing 99

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. The Targeting The most successful local CTV campaigns use a 360-degree targeting strategy to reach the audiences that perform.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. This allows brands who don’t have a comprehensive gaming strategy to test and learn, and also to incorporate gaming into a broader omnichannel media strategy. Lead with brand strategy.

Marketing 110

Marketing Fashion Audience MarTech 110