The Ad Tech Blog

APRIL 27, 2024

It enhances marketing strategies by providing insights into customer preferences and future actions. Businesses can use predictive analytics to optimize resource allocation, improving ROI on marketing campaigns. Marketers must continuously learn and adapt to new tools and technologies to stay competitive.

Machine Learning 130

Machine Learning Ad Tech ROI Education 130

The Ad Tech Blog

APRIL 29, 2024

Let’s delve into the key trends, strategies, and predictions that will shape the future of social commerce on Facebook and beyond. A Closer Look: 5 Pillars of Social Commerce Strategy Mastering social commerce demands a strategic approach honed through the integration of key components.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing 129

Marketing SEO Machine Learning Audience 129

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising 106

Advertising Marketing Education Audience 106

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Dig deeper: 9 best practices for AI tools in content creation 2.

Marketing 97

Marketing Machine Learning Audience MarTech 97

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. What strategies can increase the likelihood of form fills? In a sea of non-gated content, how can we know that our message resonates? Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging.

Audience 99

Audience A/B Testing Machine Learning MarTech 99

Ad Monsters

APRIL 19, 2024

Sowing Seeds of Strategy: Kate Lavin, Editorial Director, Marijuana Business Daily, shares her insightful approach to cannabis content in a complex regulatory landscape. how does MJBIZ approach content strategy to ensure compliance while still effectively reaching a broad audience? s state-by-state approach?

Retail 110

Retail Education Manufacturing Audience 110

Basis

DECEMBER 1, 2022

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to. In addition to price hikes across subscription levels, services like Netflix and Disney+ have rolled out ad-supported tiers to appease investors and further offset the costs of content. Welcome to Scout!

Cookies 52

Cookies Marketing Advertising 52

Martech Series

NOVEMBER 18, 2022

When you are writing a piece of content you can imagine the number of tasks that need to be executed before the content is posted. Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it. This delivers personalized content right to consumers’ social feeds.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. Lead generation for B2B has undergone quite a transformation. Let’s explore.

Communications 119

Communications Audience Marketing Impressions 119

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s content for purchasing decisions. Your content marketing is similar.

Marketing 131

Marketing SEO Audience Education 131

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. Get more leads.

SEO 117

SEO Conversion Conversion Rate Brand Awareness 117

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Understood?

Retargeting 88

Retargeting Retargeting platforms Conversion Rate Conversion 88

illumin

APRIL 11, 2024

This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature. As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. This authenticity didn’t go unnoticed.

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

Martech

FEBRUARY 28, 2024

Your data is talking Consumers are leaving digital breadcrumbs for you to follow — from specific website feedback to the content they’re viewing to their social media reactions and online searches. For example, you can identify the most common terms being searched related to your market. But what about interruption marketing?

Retail 109

Retail Marketing Fashion Audience 109

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

MarTech 106

MarTech ROI Marketing Media 106

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. Here’s a list of key things CEOs should know about social media in business marketing. It won’t just appear, it’s not clean and simple like other marketing channels. Do we have a strategy? Do you need a strategy?

Media 84

Media Display Advertising MarTech Marketing 84

Martech

NOVEMBER 2, 2023

As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing. If anything, the more content people consume, the more difficult it is to stand out and capture their interest. Now, the goal of marketing is to break through the noise.

Affiliates 119

Affiliates Marketing MarTech Conversion 119

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” Image: IAB, “2024 Digital Ad Spend & Strategy Report.” Image: IAB, “2024 Digital Ad Spend & Strategy Report.” Why we care. Social video.

Video Ads 101

Video Ads Retail MarTech Marketing 101

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Marketing 110

Marketing MarTech 110

Smart Insights

NOVEMBER 10, 2023

When times are tough, content marketers must keep assessing and making changes to their content strategies to ensure their content assets are working as efficiently and effectively as they can The best content strategists in 2023 already understand that, as … The post Trending content marketing techniques for 2024 appeared first on Smart Insights. (..)

Marketing 109

Marketing 109

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Education 133

Education Conversion Marketing Media 133

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers.

Audience 120

Audience Entertainment MarTech Marketing 120

Martech Series

NOVEMBER 25, 2022

Paid marketing may give you quick results, but if you want sustainable and long-term results, you should rely on organic marketing. . Organic marketing can be successful only when you do it right. Whether a B2B or a B2C organization, every organization must follow a protocol to achieve results through organic marketing.

A/B Testing 99

A/B Testing Marketing Audience SEO 99

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 111

Marketing Conversion Rate Audience MarTech 111

Martech

MARCH 27, 2024

This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges. The post 10 ChatGPT prompts for digital marketers appeared first on MarTech.

Marketing 105

Marketing SEO MarTech Media 105

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Dig deeper: Email marketing strategy: A marketer’s guide 2.

Marketing 127

Marketing Click Through Rate Conversion Communications 127

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Conversion Rate 107

Conversion Rate Click Through Rate MarTech Audience 107

Martech

OCTOBER 18, 2023

According to Deloitte Digital’s newly released research, 26% of surveyed marketers already use generative AI for marketing content production, with another 45% planning to implement it by 2024. The post The reality behind content marketing and AI appeared first on MarTech.

Marketing 118

Marketing MarTech 118

Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. and Australia.

Marketing 108

Marketing MarTech Media 108

Martech

SEPTEMBER 8, 2023

After the event, what happened to all that content? She is working to change that, building a new program to repurpose more than 800 sessions of VMware event content — valuable content that will boost engagement and extend the reach of the company’s events through targeted campaigns. It comes down to ownership.

ROI 124

ROI Brand Awareness Marketing MarTech 124

Digiday

APRIL 22, 2024

Publishers like Axios, Eater, The Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings, tailoring new emails to specific audiences with more personality-driven content (and, in some cases, with the help of automation to produce more newsletters) designed to get subscribers to sign up for more.

Audience 77

Audience Media Marketing 77

Martech Series

SEPTEMBER 16, 2022

One such element is their marketing strategy. While it is true that start-ups and small businesses do not have the required resources of a multi-national company, it doesn’t mean they cannot win over the competition or gain faster market traction. Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 112

Advertising Marketing Geo targeting Retail 112

Martech

FEBRUARY 26, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. What could be wrong?

Marketing 99

Marketing MarTech Audience Communications 99

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Machine Learning 99

Machine Learning Education Entertainment Audience 99

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97