Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Basis

APRIL 20, 2023

While the Federal Communications Commission does not allow cannabis advertisements to be aired on linear TV or radio, advertisers can run their ads via connected TV or digital audio. For example, in the world of paid social, Twitter recently became the first social platform to allow cannabis ads in those states where it’s legal.

Advertising 75

Advertising Native Advertising SEO Communications 75

InMobi

JULY 22, 2015

Native Advertising is like Rome. As Native Advertising enjoys global adoption, it is imperative to refine the vision for native ads and create ad units that are better than their predecessors in experience and efficacy. This is literally the content of the ad unit.

Native Advertising 52

Native Advertising Communications Advertising Marketing 52

Basis

APRIL 20, 2023

While the Federal Communications Commission does not allow cannabis advertisements to be aired on linear TV or radio, advertisers can run their ads via connected TV or digital audio. For example, in the world of paid social, Twitter recently became the first social platform to allow cannabis ads in those states where it’s legal.

Advertising 61

Advertising Native Advertising SEO Communications 61

Monetize More

OCTOBER 4, 2022

This approach benefits both parties: publishers are able to generate more revenue based on the given demographic information and advertisers have better information with which they can target their ads more effectively. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

All About Advertising Law

DECEMBER 6, 2013

On December 4 before a packed house, the FTC held its much-anticipated workshop on native advertising, Blurred Lines: Advertising or Content?, which examined the practice of blending of advertisements with news, entertainment, and other editorial content in digital media.

Native Advertising 61

Native Advertising Advertising Entertainment Audience 61

Basis

OCTOBER 7, 2022

Let’s discuss three of the main formats to consider when building out a programmatic strategy: audio , video (this includes CTV ), and display (this includes interstitial and native advertising ). We’ll break down why each format should be used, when it should be used, and some of the strategy red flags to keep an eye out for.

Media 52

Media Click Through Rate Banner Native Advertising 52

MNTN

JANUARY 13, 2023

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Native Advertising. Native advertising is sometimes referred to as sponsored advertisements. Let’s take a look at how to develop a strong performance marketing strategy. A holiday sale?

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Ad Beat

SEPTEMBER 11, 2019

Despite the promising developments in the native advertising space in recent years, HostGator has little to no ad spend going towards the same—which comes across as an unconventional, but not a surprising move. Source: Contently.

Ad Inventory 52

Ad Inventory Native Advertising Impressions Ad Space 52

Digiday

MAY 2, 2023

Most Innovative Use of Content Barkley BDG Studios, Spark Foundry, & Macy’s: “The Holiday Hotel” FCB Agency – Michelob ULTRA Long & unfunny; how Reach Agency promoted HULU’s #1 comedy STYLECASTER and Chase Sapphire Present the Culture Issue Twitch x WhatsApp – Privacy Protectors

Marketing 69

Marketing Entertainment Audience Agency 69

Digiday

JULY 24, 2022

For example, native advertising ad tech vendor AdYouLike launched a new integration with Exorigos, a MFA publisher, in April. Or to put it more bluntly, ad execs are adopting an if-you-can’t-beat them, join-them strategy. Ad tech vendors that once steered clear of selling MFA inventory are now folding them into their own marketplaces.

Clickbait 60

Clickbait Advertising Ad Tech Demand Side Platform 60

Digiday

OCTOBER 4, 2022

Best Event Platform Kaltura – Check Point’s CPX 360 ON24 Delivers Engaging, In-Person Digital Experience to Make Webinars ZS’s Top Source of Leads Zoom Video Communications, Inc. Best Native Advertising Platform AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign News UK TripleLift.

Viewability 67

Viewability Healthcare A/B Testing Food 67

All About Advertising Law

JANUARY 4, 2018

The FCC’s Sponsorship Identification Rule is a close, perhaps neglected cousin of the FTC’s Enforcement Policy Statement on Deceptively Formatted Advertisements , i.e., its Native Advertising Guide.

Native Advertising 45

Native Advertising Advertising Entertainment Communications 45

Smart-Hub

OCTOBER 24, 2023

Quality Guidelines: Set clear quality guidelines for advertisers to follow. Feedback Loop: Maintain open communication with advertisers for ad improvement. Solutions for Traffic Monetization with Programmatic Advertising SmartHub is your quick gateway into the dynamic ad tech industry.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Lemonads

MARCH 23, 2020

Because people have very limited attention, because our brains are pretty much hardwired to really only pay attention to information that benefits us, the website has to communicate, in five seconds, three things : it has to tell customers what you provide, how it makes their lives better and what do they need to do to get it.

Conversion Rate 52

Conversion Rate A/B Testing Conversion Native Advertising 52

Ad Beat

JULY 31, 2019

In the last six months, Monday.com has spent $12M on online advertising, out of which, the majority went towards Direct Buy ($8.3M), Google ($2.1), and Youtube ($1M). Additionally, they’ve also invested in the native advertising platforms like Outbrain ($418.5K) and Google Native ($108.9K). Landing Pages.

Conversion 59

Conversion Conversion Rate Native Advertising Communications 59

InMobi

DECEMBER 30, 2013

With the total value of mobile traffic having already increased multi-fold this year, mobile advertising has gained huge prominence and become hot tech topic. Mobile communications will further evolve as mobile operators continue to invest heavily in next generation mobile infrastructures.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Ad Beat

NOVEMBER 20, 2019

In today’s technology-first world, where information is readily accessible and attention spans continue to dwindle, brands everywhere are finding new, innovative ways to communicate with their customers. . In short, video advertising is definitively a train that your brand cannot afford to miss.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

InMobi

NOVEMBER 2, 2021

Devika Sharma Director, Sales, Glance and Roposo As the Director of Sales for the Glance and Roposo platforms of InMobi, Devika is responsible for the growth of the advertising business by building native advertising and content-led brand experiences. He also uses the art form to get a better sense of timing his communication.

Entertainment 52

Entertainment Search Advertising Machine Learning Retail 52

InMobi

APRIL 29, 2014

Here are a few things to consider: Develop strong multi-screen advertising strategies to connect with Moms, to provide information, and to improve moms’ perceptions of brands Native advertising options are gaining in popularity and prevalence with marketers. Funnel your ad messages across multiple channels.

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

Fuel Lines

MAY 5, 2013

Our clients are recognizing that marketing messaging has to go beyond traditional advertising formats such as, 30 second TV ads if they are to engage consumers and communicate more persuasively. We see this part of the business becoming inevitable for clients to get into.”

Agency 279

Agency Communications Entertainment Native Advertising 279

All About Advertising Law

OCTOBER 10, 2017

Laura is known to all who participate in the self-regulatory process as a staff lawyer at NAD since 2012 and frequent speaker at advertising conferences. She still will prioritize and maintain a level of detail necessary for the decisions to act as precedent and guidance for companies other than the immediate challenger and advertiser.

Native Advertising 40

Native Advertising Advertising Communications Audience 40

NewProgrammatic

JANUARY 26, 2022

Mobile World Capital Barcelona is an annual event dedicated to the mobile communications industry. The theme for 2022 is Discover Connectivity Unleashed and the event is directed at business and marketing professionals from the mobile advertising sector. RampUp Liveramp Summit When? February 28 – March 1 Where? San Francisco.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

Clearcode

APRIL 26, 2022

The Main Digital Advertising Mediums and Channels. In this final section, we’ll look at the main digital advertising mediums and channels. So an advertising medium is a form of verbal or non-verbal communication and essentially refers to the ad format. Examples include display, social media and TV advertising.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

APRIL 12, 2023

Some of the most popular advertising platforms include: Google Ads Used by over 80% of online searchers, Google still reigns supreme as the most preferred search engine and one of the largest online advertising networks. It’s also a promising avenue for remarketing and native advertisements.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

VideoWeek

OCTOBER 14, 2022

“Delivering the best experience for publishers, advertisers and consumers is hugely important to us – and this includes adapting to the rise in the use of video in native advertising,” said MGID CEO Sergii Denysenko. LG Ad Solutions Opens London Office. Liverpool to Host Eurovision 2023.

Ad Tech 52

Ad Tech Agency Fashion Media 52

Single Grain

JANUARY 6, 2020

These are the most common SaaS applications : Collaboration/Communication/Social. Native advertising will be widely adopted. Trend #3: Native Advertising Will Be Widely Adopted. This is a smart way to use native advertising to educate and convert prospects. Customer Service/Support. Management.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

Single Grain

MARCH 28, 2023

You need to have a reliable understanding of who would want to buy your product in order to effectively communicate how it is useful to them. Native advertising. Native advertisements are less invasive than display advertising as they are more subtle.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Single Grain

JULY 28, 2023

It can be mind-numbing at times to have to think up new ideas for the visual and textual elements used in every advertising campaign to effectively communicate your message or promote a product or service. Remember, achieving success in paid advertising requires continuous analysis, testing, and adaptation.

A/B Testing 52

A/B Testing Audience CPA Conversion Rate 52

Single Grain

MAY 9, 2023

Others, such as behind-the-scenes videos, humanize a company by communicating brand values and introducing the audience to the company owners and employees. This is why advertisers invest in video to drive performance goals and overall business growth. This is why native advertising accounted for 56% of ad spending in 2022.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

JULY 17, 2023

Here is an example of a native ad from Entrepreneur : Dive Deeper: 11 Native Advertising Trends that You Can’t Ignore 3) Video Ads Video ads are short video clips played before, during, or after online video content. Ensure that your programmatic display advertising campaigns comply with data protection and privacy regulations.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

MAY 24, 2023

in the coming year, showing the effectiveness and preference for native mobile ads among advertisers and consumers. This extended usage presents a vast opportunity for businesses to connect with consumers through effective in-app advertising strategies.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Single Grain

JULY 18, 2023

This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers. This pillar emphasizes the importance of maintaining user privacy , complying with data regulations, and transparency in data collection and usage.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

APRIL 25, 2023

Google Discovery Ads offer many benefits for advertisers looking to connect with their target audience in a seamless and engaging way. Discovery Carousel Ads are designed with a series of swipeable images that together communicate what the ad is all about.

CPA 52

CPA Machine Learning Audience Conversion 52

Single Grain

AUGUST 3, 2021

Related Content: * Spotify Ads 101: How to Run Successful Audio and Video Ads * How to Launch a TikTok Ads Campaign for E-commerce * How to Scale Your E-commerce Traffic Acquisition with Native Advertising. Use a voice-over to communicate information about your brand. Types of Ads That You Can Run on Hulu.

Advertising 59

Advertising Video Ads Audience Impressions 59

Single Grain

AUGUST 24, 2022

How to Scale Your E-commerce Traffic Acquisition with Native Advertising. * 7 Killer Digital Advertising Trends Every Marketer Should Know in 2022. What Services Do Advertising Agencies Offer? Advertising agencies offer a vast range of services depending on your business goals. What are the modes of communication?

Agency 59

Agency Advertising SEO Retargeting 59