Martech

JANUARY 19, 2024

MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own. As with other martech applications, AI is rapidly changing the landscape for email marketing and automation tools. Get MarTech! There are new bulk restrictions from major email platforms.

A/B Testing 125

A/B Testing Marketing Machine Learning MarTech 125

Martech

JANUARY 30, 2024

Clear messaging Effective communication is the cornerstone of building a strong brand. Dig deeper: How to use AI and machine learning to personalize and optimize campaigns 2. Machine learning algorithms can process immense datasets in real time, enabling you to extend personalized experiences to a broad audience.

Machine Learning 134

Machine Learning Communications MarTech Audience 134

Martech Series

JULY 28, 2022

Laura Bassett, Vice President, Product Marketing at NICE CXone shares some views on the evolving need to drive enhanced end-to-end customer experiences: Welcome to this MarTech Series chat, Laura, tell us about your marketing journey and what inspires you most about being in marketing today?

MarTech 85

MarTech Marketing Machine Learning SEO 85

Martech Series

NOVEMBER 3, 2022

Proceeds will be invested into Alethea’s machine learning SaaS platform, Artemis (in closed beta), by growing its engineering and data science teams. As a result, communicators and risk and intelligence teams have the insights they need to protect their brands, bottom lines, and market cap.

Finance 84

Finance Machine Learning Communications MarTech 84

Martech Series

DECEMBER 22, 2022

Using a suite of technology ranging from cloud-based Contact Center as a Service to AI-based chat analytics and machine learning, companies can quickly spot issues and emerging trends, identify process improvements and introduce automation to increase productivity. Errors in communicating by consumers and agents are reduced.

Machine Learning 87

Machine Learning Communications Cookies MarTech 87

Martech Series

FEBRUARY 16, 2023

Marketing Technology News: MarTech Interview with Andrew Feigenson, CEO at Vivvix Decision Foundry’s continued focus on data strategy, data communication and faster technology deployments will be developed to meet the evolving needs of organizations of all sizes, across a range of industries.

Machine Learning 67

Machine Learning Communications MarTech Marketing 67

Martech Series

DECEMBER 9, 2022

a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, announced the debut of its new investor relations website. The post AiAdvertising Launches Next-Generation Investor Website appeared first on MarTech Series.

Machine Learning 85

Machine Learning Communications MarTech Marketing 85

Martech

MAY 8, 2023

Do I know the difference, if any, between AI and machine learning? And do I know what the heck is deep learning? And if I had Amazon’s market share, I’d have a deluge of user behavior that the rules could learn from. Isn’t that just machine learning? What about ‘deep learning’?

Machine Learning 103

Machine Learning Food MarTech Conversion 103

Martech Series

FEBRUARY 2, 2023

Motivation AI is a class of enterprise generative AI technology that uses advanced machine learning (ML), natural language processing (NLP), and deep learning transformer models to understand intent and create emotion-informed messages that are quantifiably proven to motivate individuals to take action.

Machine Learning 96

Machine Learning A/B Testing Marketing Conversion Rate 96

Martech Series

SEPTEMBER 29, 2022

Leverages machine learning to answer your calls in a natural language. Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag. The post Truecaller Launches AI-Powered Assistant to Filter Out Fraud and Scam Calls appeared first on MarTech Series.

Machine Learning 87

Machine Learning Communications MarTech Marketing 87

Martech Series

JANUARY 19, 2023

Repustate reads and analyzes text and video content natively, transforming data through natural language processing, artificial intelligence and machine learning into business intelligence. “We We expect the financial impact to be immaterial to our previously communicated near term financial goals.

Machine Learning 88

Machine Learning MarTech Communications Media 88

Martech Series

NOVEMBER 25, 2022

That is why tech providers offering high-volume processing hardware with software that can communicate directly with legacy systems (or the cloud) have the upper hand in the battle to digitally transform the world’s companies. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Machine Learning 91

Machine Learning Healthcare ROI MarTech 91

Martech Series

JULY 12, 2022

SafeGuard Cyber, the leading provider of security and compliance solutions for today’s email and communication-based threats, has discovered a new information stealer targeting cryptocurrency investors in Telegram. ” SafeGuard Cyber detects attacks and identifies risk by understanding how humans interact and communicate.

Communications 83

Communications Machine Learning MarTech Marketing 83

Martech

NOVEMBER 28, 2023

With technological advancements, particularly in machine learning (ML) techniques and the growing utilization of artificial intelligence (AI), marketing activities can now be highly individualized and personalized. Your communication should not end when your guest leaves the hotel or restaurant.

Machine Learning 95

Machine Learning Communications Food ROI 95

Martech Series

OCTOBER 14, 2022

Suite of Software Solutions Prevents Robocalls and Robotexts from Disrupting Communication Channels. RoboKiller Enterprise’s patented and proprietary AI and machine learning technology protects consumers from harmful robocalls and robotexts and has prevented over $400 million in losses to fraud.

Machine Learning 83

Machine Learning Communications MarTech Marketing 83

Martech Series

NOVEMBER 7, 2022

media and communications industries, already disrupted by the rise of over-the-top (OTT) platforms, are undergoing technology transformations in response to growing demand for services, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

Media 84

Media Communications Machine Learning MarTech 84

Martech Series

JANUARY 26, 2023

He has published extensive research in machine learning, statistical modeling and deep learning. Inteligems® is a leading provider of conversation intelligence technology, which uses natural language processing and machine learning to improve the efficiency and effectiveness of sales, product marketing and project management.

Conversion 78

Conversion Machine Learning MarTech Marketing 78

Martech

SEPTEMBER 28, 2021

“77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. Watch the full presentation from MarTech here (free registration required). These include machine learning and AI systems. “Well, that was me.

Machine Learning 124

Machine Learning MarTech Education Communications 124

Martech

OCTOBER 8, 2021

“One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn, president of multichannel marketing company Market Chord, in his recent MarTech presentation. “We Building an always-on marketing machine. Confidence. Call to action.

Communications 138

Communications Machine Learning MarTech Audience 138

Martech Series

JUNE 27, 2022

Using machine learning and natural language processing paired with the largest professional captioner workforce in the world, Verbit produces word-for-word transcripts and captions tailored for diverse customers in the education, media, government, finance and corporate sectors.

Machine Learning 80

Machine Learning Finance Education MarTech 80

Martech Series

SEPTEMBER 30, 2022

Ecommerce merchants that use Trustpilot reviews can now harness Klevu’s artificial intelligence and machine learning algorithms to prioritize which products to display and promote in search results based on star ratings. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

eCommerce 84

eCommerce Machine Learning Conversion MarTech 84

Martech Series

JANUARY 31, 2023

If consumers sense disjointed communication with AI across channels, 76 percent say that they are less likely to trust and continue engaging with a brand. The interaction between humans and AI must be flawless as well.

Machine Learning 86

Machine Learning MarTech Communications Marketing 86

Martech

FEBRUARY 15, 2024

Unlike previous tools, Cassidy will learn about us on its own. It will understand and communicate in our brand voice, act as an assistant, and execute its own workflows. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech! In your inbox.

Machine Learning 117

Machine Learning Shipping MarTech Impressions 117

Martech

FEBRUARY 21, 2023

“I think this is really crucial because you really need to have a baseline level of awareness in the marketplace,” said Megan Creighton, head of digital strategy for The Ricciardi Group, a boutique B2B marketing agency, who spoke at The MarTech Conference. Register for The MarTech Conference here. Get MarTech! In your inbox.

Marketing 114

Marketing Brand Awareness Machine Learning Communications 114

Martech Series

OCTOBER 11, 2022

SPLICE Software, (SPLICE), a customer engagement company specializing in automated communication workflows and digital communications, announced tag-based reporting is now available on Thrive – its survey application. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Machine Learning 65

Machine Learning Communications eCommerce MarTech 65

Martech Series

OCTOBER 4, 2022

Constant Contact’s innovation lab will act as a hub for advanced research and product development in areas like artificial intelligence and machine learning. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. ” Marketing Technology News: Finding the Communication Sweet Spot.

Machine Learning 81

Machine Learning MarTech Communications Marketing 81

Martech Series

OCTOBER 4, 2022

Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze. “I He serves on the Board of Directors at Edelman, VidMob, Ad Results Media and Learfield, amongst other adtech and martech companies. Marketing Technology News: Finding the Communication Sweet Spot.

Machine Learning 89

Machine Learning Impressions Banner MarTech 89

Martech

APRIL 25, 2024

Rather, leverage machine learning to parse your mature marketing into clusters and create more personalized targeting and messaging strategies for these subsegments under the boomer umbrella. The post Marketing to the 50+ crowd: A booming opportunity appeared first on MarTech.

Marketing 113

Marketing Machine Learning Audience Communications 113

Martech

JUNE 2, 2023

For example, ChatGPT told us that the “Other” row you find in some GA4 reports is a grouping of many rows of low-volume data (correct) but that the instances when this occurs are defined by “Google machine learning algorithms.” Get MarTech! This is incorrect. There are standard rules in place to define this. In your inbox.

Machine Learning 95

Machine Learning Shipping Impressions MarTech 95

Martech Series

SEPTEMBER 30, 2022

While at Accenture, he was responsible for strategy and consulting, data-led transformation, cloud analytics, artificial intelligence and machine learning-based use cases, and scenario analysis for several Fortune 500 companies. ” Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Marketing 87

Marketing Machine Learning MarTech Communications 87

Martech Series

OCTOBER 26, 2022

On the other end, many consumers are extremely communicative in social media, user forums and e-commerce platforms. Natural Language Understanding (NLU) is a set of artificial intelligence and machine learning techniques that goes beyond the statistical and keyword-based approaches used for sentiment analysis and text analytics tools.

Machine Learning 64

Machine Learning Marketing Cookies Communications 64

Martech Series

JUNE 30, 2022

Across an ever-increasing number of communication channels (contact centers, support tickets, social media, IVR, live chat, etc), a business can get up to three million customer messages per day. The pandemic has significantly accelerated this flood of customer communications.

Conversion 53

Conversion Machine Learning Communications MarTech 53

Martech Series

NOVEMBER 18, 2022

New whitepaper developed in partnership with FPT Software addresses how streaming businesses can use artificial intelligence (AI) and machine learning (ML) to drive engagement and monetization. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

Machine Learning 85

Machine Learning Entertainment Communications MarTech 85

Martech

MARCH 4, 2022

Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. What type of machine learning and/or artificial intelligence does the tool use? Does the tool use artificial intelligence and machine learning?

Machine Learning 94

Machine Learning GDPR Search Advertising MarTech 94

Martech

MAY 27, 2022

So what I like and actually what I really like is presenting to clients and doing discovery meetings and some of those strategic pieces and communication pieces. Machine learning is one that I find is misused. Most people don’t need machine learning at all. What do you enjoy most about marketing?

Machine Learning 103

Machine Learning Marketing Education Communications 103

Martech Series

OCTOBER 4, 2022

Uniphore’s platform combines AI, Machine Learning, RPA, Natural Language Processing (NLP), Knowledge AI and more to drive new experiences and maximize the efficiency and cost savings for its customers. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

Conversion 90

Conversion Machine Learning Healthcare MarTech 90

Martech

JULY 17, 2023

Utilizing AI and machine learning, these platforms and methods put the customer at the center of the action. Real-time interaction management (RTIM) platforms share similar characteristics with CJO, though they are generally driven more by the business need to communicate something specific at the moment. Get MarTech!

Marketing 83

Marketing Machine Learning Communications Conversion 83