Communications First-Party Cookies Machine Learning MarTech 
Martech
MARCH 15, 2022
They reduce the need for constant back and forth communication between advertisers and publishers, increasing the efficiency of the ad buying process. On the other hand, marketing implies the communication of products and services with identifiable prospects and consumers. First-party cookies.
Martech
OCTOBER 11, 2022
If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. So it might seem jarring to think GA4 is messing with cookies at all. The short version is that Google Analytics 4 relies on first-party cookies while restricting third-party cookies.
Martech
JUNE 1, 2022
Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. For instance, the new Analytics platform offers predictive analysis, as well as deep insights thanks to the presence of well-developed AI and machine learning.
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