Martech

MARCH 4, 2022

Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. What type of machine learning and/or artificial intelligence does the tool use? Are you GDPR and CCPA compliant? Are you GDPR and CCPA compliant?

Machine Learning 98

Machine Learning GDPR Search Advertising MarTech 98

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Today, we have machine learning algorithms, AI and a wealth of behavioral data powering hyper-personalized marketing. Get MarTech! The post The CMO’s practical guide to personalization appeared first on MarTech.

Conversion Rate 124

Conversion Rate Cookies A/B Testing ROI 124

Martech

OCTOBER 11, 2022

Cookies are a way for your computer to remember where you’ve been and what you’ve done on a site and to communicate that back to the site. When the European Union’s General Data Protection Regulation (GDPR) took effect in 2018, it kicked off a shift in the way third-party cookies are treated. Why is that?

Agency 101

Agency Cookies Marketing First-Party Cookies 101

Martech

MARCH 15, 2022

They reduce the need for constant back and forth communication between advertisers and publishers, increasing the efficiency of the ad buying process. On the other hand, marketing implies the communication of products and services with identifiable prospects and consumers. ” So, what happens in the absence of third-party cookies?

First-Party Cookies 125

First-Party Cookies Cookies Impressions Ad Exchange 125

Single Grain

APRIL 17, 2023

MarTech has become an essential component of any digital business strategy, so building a well-rounded MarTech stack is critical to drive ROI. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you.

ROI 52

ROI MarTech SEO Machine Learning 52

Martech

JANUARY 5, 2023

How organizations will transform their martech stacks and digital experiences. Already in 2023, GDPR has hit Meta with much much more. “We The post 2023 Predictions: How data will change marketing in the new year appeared first on MarTech. Experience, Ecommerce and Transformation. Digital media and advertising.

Marketing 112

Marketing GDPR eCommerce Machine Learning 112

Martech Series

FEBRUARY 15, 2023

This innovative cloud-based platform provides GFI’s global partner network of MSPs and resellers with a revolutionary “single-pane-of-glass” solution to easily manage communications, security, and networks, all from one unified dashboard.

Machine Learning 85

Machine Learning GDPR Communications MarTech 85