Single Grain

NOVEMBER 11, 2019

That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. In this guide, I will cover 12 ways in which you can leverage the power of machine learning to improve your digital marketing.

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Martech

OCTOBER 31, 2024

Over the years, Tricolor (where I serve as the company’s Chief Strategy Officer) has successfully used AI and machine learning to enhance multiple business operations, including supply chain management, marketing, underwriting and customer support.

Machine Learning 133

Machine Learning Conversion Retail Finance 133

Martech Series

JANUARY 27, 2023

Revolutionize customer communication with maplesky.io, the AI-powered CRM platform for businesses to improve customer engagement, retention, and conversions. Introducing maplesky.io , the innovative AI-powered CRM platform that is set to revolutionize the way businesses communicate with their customers.

Communications 98

Communications Machine Learning Conversion MarTech 98

Martech Series

FEBRUARY 22, 2023

Lifelike avatars and creative copywriting offer clients next-generation marketing strategy LSV Communications announces today the launch of artificial intelligence (AI) storytelling combining lifelike avatars and creative copywriting to offer clients next-generation marketing strategy.

Communications 98

Communications Machine Learning MarTech Conversion 98

Martech

JULY 19, 2024

Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends. Data can be created, processed and analyzed in near real-time.

Marketing 129

Marketing Manufacturing AutoMobile Machine Learning 129

InMobi

MARCH 11, 2025

With support from partners (like a full-service DSP), they use AI-driven insights and personalize outreach efforts to reduce churn and maximize conversions. By leveraging machine learning and predictive analytics, agencies empower advertisers to reconnect with high-value users while ensuring compliance with data privacy regulations.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

MNTN

MARCH 10, 2025

Over time, these communications encourage consumers to donate and find other ways to contribute to your cause. How CTV Advertising Can Keep Your Funnel Full No two sales funnels look the samebut the best ones all have one thing in common: high-performing marketing that moves prospects seamlessly from awareness to conversion.

Conversion 52

Conversion Pop-Up Non-Profit Machine Learning 52

Martech Series

JANUARY 26, 2023

He has published extensive research in machine learning, statistical modeling and deep learning. “I am thrilled to join Inteligems® and contribute my expertise to further their progression in conversation intelligence. Simon King as Its Chief Scientific Advisor appeared first on MarTech Series.

Conversion 97

Conversion Machine Learning MarTech Marketing 97

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. It also knows about machine learning, marketing analytics, and Agile Marketing. However, the key to success lies in how you communicate with your AI co-pilot.

SEO 129

SEO Education Audience Machine Learning 129

AdvertiseMint

DECEMBER 15, 2024

Voice search and conversational marketing are set to gain prominence in user engagement. The Rise of AI and Machine Learning AI in advertising and marketing will become essential tools in the digital marketing toolbox by 2025. Video content on social media will reign supreme, particularly short-form videos.

Marketing 52

Marketing Machine Learning GDPR Conversion 52

Martech

JULY 25, 2024

It’s a phygital world The term “phygital” may not be quite as familiar as “machine learning” or “the cloud,” but it has been around a while. For Warner Music and Spotify, AI-powered conversations with a digital replica of the singer Achille Lauro.

Agency 117

Agency Fashion eCommerce Communications 117

Martech Series

OCTOBER 4, 2022

Conversational Automation Platform Recognized for its High Market Impact. Uniphore’s flagship conversational AI and automation platform is the industry’s only platform that delivers a complete analysis of intent, sentiment, emotion and tone for every contact center conversation. Its strong presence in North America and APAC.

Conversion 98

Conversion Machine Learning Healthcare MarTech 98

Basis

DECEMBER 10, 2024

Trend #2: Shifting From Hype to Practicality on AI and Automation AI has been dominating industry conversations ever since generative AI burst onto the scene. For instance, machine learning algorithms have been used for years to optimize ad targeting, enhance bidding strategies, and predict consumer behaviors.

Agency 97

Agency Advertising Communications Machine Learning 97

Martech Series

OCTOBER 19, 2022

allows software developers to gain insights into human dialogue with automatic summaries of conversations including identifying the topics of discussion, questions raised, action points, tone, sentiment, and intent. Next, users can process conversations from the platform and view the results of managed trackers to see how they are performing.

Conversion 98

Conversion Machine Learning MarTech Marketing 98

Martech

JANUARY 16, 2025

This allows businesses to manage TikTok messages and conversations from other popular channels on a single platform. The engine provides tools for data acquisition, machine learning operations and security. It helps small businesses create data-driven content and manage multichannel campaigns.

MarTech 114

MarTech Non-Profit eCommerce Machine Learning 114

Ad Monsters

MAY 15, 2024

GRADIANT, a modern funnel marketing agency, is set to redefine media investment by bridging the gap between brand and performance marketing, providing CFO-friendly outcomes with advanced data science and machine learning techniques.

Conversion 116

Conversion Retail Machine Learning Marketing 116

Martech Series

JUNE 30, 2022

Conversational data can reduce chatbot failure rates by up to 35% and reduce chatbot escalation rates by up to 57%, while uncovering new ways to handle customer conversations. Dashbot’s Conversational Data Cloud turns unstructured, noisy, interrelated and often tangled conversational data into immediate action.

Conversion 72

Conversion Machine Learning Communications MarTech 72

Martech

FEBRUARY 20, 2025

The platform feeds offline AI data to marketing tools like Google Ads, Google Analytics Meta Ads Manager to track campaign performance, optimize conversion rates improve ad spend efficiency. The tool used machine learning, behavior insights, and crowd-sourced data to help sales teams target prospects with greater accuracy.

MarTech 92

MarTech Demand Side Platform Machine Learning Conversion Rate 92

Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Creative optimization and regular testing can increase conversion rates by 15-25%. Implementing conversion rate optimization alongside ad optimization can double your effective ROAS.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Martech

APRIL 9, 2025

The company is also launching Agent2Agent, an open protocol that lets agents communicate with each other, exchange information securely and coordinate actions across enterprise platforms or services. Sometimes, that creates a bad experience because humans can pick up on some things during a conversation that machines can’t.

Marketing 85

Marketing Machine Learning Conversion Communications 85

Martech Series

JULY 7, 2022

The company doubles down on product innovation with a new Machine Learning Center and expansion of the C-Suite team. in 2014, a platform built to transform the way businesses and consumers communicate over messaging applications. Marketing Technology News: Countable Launches Enterprise ESG Portal to Bring Brand Impact to Life.

Machine Learning 97

Machine Learning Conversion MarTech Communications 97

Martech Series

FEBRUARY 2, 2023

Motivation AI is the only approach that is proven to increase marketing conversion rates and drive business impact. Motivation AI technology enables hyper-personalized digital communications at an enormous scale across websites, social platforms, apps, email, and text.

Machine Learning 111

Machine Learning A/B Testing Marketing Conversion Rate 111

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Artificial intelligence is an umbrella term that covers technologies such as machine learning, image recognition, natural language processing (NLP), and deep learning.

Media 145

Media Machine Learning Marketing ROI 145

Martech Series

SEPTEMBER 13, 2022

Sinch AB (publ), a global leader in cloud communications and mobile customer engagement, announced it is launching AskFrank, its AI-enabled intelligent question-answering search engine. So, whatever the question asked, AskFrank can look for the most appropriate answers by using state-of-art machine learning algorithms.

Machine Learning 94

Machine Learning Conversion Communications MarTech 94

Martech Series

AUGUST 5, 2022

AR and machine learning help you learn more about customers and build lasting relationships with them. AI-powered chatbots are software solutions using machine learning and NLP to mimic human conversation. Today, marketers can successfully transcribe their content in various formats. Article Forge.

Marketing 143

Marketing Machine Learning Conversion MarTech 143

Ad Rants

SEPTEMBER 27, 2022

However, with the growing AI trends and machine learning, marketers can extend macro insights for a deeper understanding of the audience's mannerisms to build effective advertising and marketing campaigns. A machine is known to be artificially intelligent if it can perform any task that a normal human can do. billion by 2030.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Martech

JANUARY 30, 2024

Clear messaging Effective communication is the cornerstone of building a strong brand. Dig deeper: How to use AI and machine learning to personalize and optimize campaigns 2. Machine learning algorithms can process immense datasets in real time, enabling you to extend personalized experiences to a broad audience.

Machine Learning 142

Machine Learning Communications MarTech Audience 142

The Ad Tech Blog

SEPTEMBER 18, 2024

This article explores how these specialized brain cells influence purchasing decisions and how marketers can leverage this knowledge to enhance engagement and conversion rates. Understanding mirror neurons can help improve engagement and conversion rates. This can lead to increased brand loyalty and higher conversion rates.

Conversion Rate 130

Conversion Rate Machine Learning Conversion Food 130

Single Grain

JUNE 16, 2025

The Server-Side Tracking Revolution Server-side tracking is the answer to replace browser-based data collection with direct, server-to-server communication. ” Meta’s Conversions API exemplifies this evolution. . ” Meta’s Conversions API exemplifies this evolution.

Retargeting 52

Retargeting Cookies Click Through Rate Control Group 52

Martech Series

SEPTEMBER 30, 2022

Ecommerce merchants that use Trustpilot reviews can now harness Klevu’s artificial intelligence and machine learning algorithms to prioritize which products to display and promote in search results based on star ratings. Marketing Technology News: Finding the Communication Sweet Spot. “We

Machine Learning 98

Machine Learning eCommerce Conversion MarTech 98

Martech

JANUARY 12, 2022

Equip your team for great conversations. Your marketing team needs as full of a view as possible of a customer to deliver high-quality communication. Conversations are a two-way street, and brands need effective technologies that create foundations for ongoing high-quality customer messaging. Produce conversations of value. “If

Conversion 126

Conversion Machine Learning Communications Call for Action 126

Martech

MAY 14, 2024

Today, contextual targeting has evolved alongside AI, which now leverages advanced machine learning. Dig deeper: Goodbye to cookies: Digital advertising’s leap in the dark Targeting niche audiences with AI We can now exploit sophisticated machine learning models for bespoke and long-tail content targeting.

Machine Learning 117

Machine Learning Advertising Cookies Conversion Rate 117

Martech

SEPTEMBER 21, 2021

Many marketing automation platforms now offer predictive scoring driven by machine learning, which can incorporate hundreds of data points by sourcing websites, social networks and internal systems such as the CRM and marketing database itself to calculate scores. I mproved lead conversion and ROI. Account-based marketing (ABM).

Marketing 134

Marketing Machine Learning Communications MarTech 134

Martech Series

AUGUST 30, 2022

Anyword , a data-driven AI copywriting platform, has announced its new and improved Website Targeted Messaging feature, which analyzes the assets on a user’s landing page to optimize copy, generate new copy and maximize conversions. Marketing Technology News: Data Complexity Untangled by Rowbot.io

A/B Testing 98

A/B Testing Machine Learning Conversion Conversion Rate 98

Martech

JULY 13, 2021

Everyone can now get average results thanks to machine learning, but if you’re aiming for stellar results, that requires knowing how to collaborate with the machines. One way to help the machines is by teaching them more about your business — be the PPC teacher to the learning models behind today’s most popular automations.

Conversion 122

Conversion Communications Machine Learning Advertising 122

Martech

JUNE 3, 2022

The biggest recent change in the global environment, the COVID-19 pandemic, increased the importance of digital communications in general and email in particular. If you’re able to connect the platform to data from the point of purchase, or to other conversion events, you may be able to tie your email messages to specific returns.

Marketing 142

Marketing Machine Learning Communications ROI 142