Digital Turbine

NOVEMBER 21, 2023

Manga is one of the fastest-growing publishing categories, especially in the Japan market. Kyotaro from Digital Turbine: The manga market is poised to grow with a CAGR of 15.4% YoY until 2030, mostly through digital sales, a stunning number in this climate. Monetization in mature and emerging markets varies significantly.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Clearcode

JANUARY 31, 2023

The in-game advertising market’s potential is vast. By publishing and distributing the updated IIG measurement standards, member companies on the IAB Games and Esports Board, i.e., leaders of the IIG project, want to enable marketers to leverage market opportunities. The gaming market brings new opportunities for ad buyers.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

SpotX

MAY 24, 2021

Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. While mobile leads device usage, connected TV (CTV) is accelerating in popularity. Here they are: Myth No. 1: OTT and CTV are the same.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

Basis

OCTOBER 7, 2022

The most important part of any programmatic campaign is ensuring that a client’s business outcome (increasing market share, driving more traffic to a website, etc.) The most important part of any programmatic campaign is ensuring that a client’s business outcome (increasing market share, driving more traffic to a website, etc.)

Media 52

Media Click Through Rate Banner Native Advertising 52

Smart-Hub

JULY 11, 2022

What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. Mobile video ad market. In-app video.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Ad Beat

JANUARY 1, 2020

The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

InMobi

FEBRUARY 27, 2019

As a consumer, we need transparency to make the right purchase decisions. There’s the overwhelming fear of consuming counterfeit medicines or risking our life savings to potential fraudsters. Measures such as click-through rate, conversion ratio, etc. Definitely not. What Does Transparency Entail?

Advertising 52

Advertising Demand Side Platform Click Through Rate Fashion 52

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

SEPTEMBER 13, 2018

Here's How to Make Mobile Ads That Really Work Even with the best targeting, insights and ad networks in place, any in-app ad spending will all be for naught unless you create and deploy the most effective mobile ad creatives. The success of any mobile marketing effort rests on the creative.

Mobile Ads 52

Mobile Ads Click Through Rate Rich Media Ad network 52

InMobi

APRIL 23, 2019

The mobile app economy has never been hotter. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. While mobile in-app advertising is growing, not everyone is cashing in. There are a few.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Lemonads

AUGUST 18, 2020

When consumers see your content or product in discovery mode , they are most open to discovering something new and interesting without feeling they’ve been bothered with unrequested content! But how does Taboola detect the right consumer that could be interested in your content or product? So, are you ready to discover it ?

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

InMobi

APRIL 16, 2019

This is the virtuous mantra that digital and growth marketers stand by. Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM). But how does one implement it?

ROI 52

ROI Impressions Clickbait Click Through Rate 52

MobileAds

JANUARY 20, 2021

Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Global mobile data traffic grew nearly 70%. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Let’s face it.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Digiday

JUNE 15, 2022

The key hits: Newsletter publishers like Morning Brew, The Gist and 1440, are starting to see a shift in some of their advertisers’ marketing strategies, with categories like crypto pumping the brakes on media buys. What we’ve seen in the market over the last few months is there is definitely a change happening.

Media 64

Media Brand Lift Click Through Rate Brand Awareness 64

Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! These units beat the conventional banner ads four times in terms of click-through rates. TripleLift has also many Award Winnings!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Mobile Search 77

Mobile Search Machine Learning Advertising Manufacturing 77

Martech Series

FEBRUARY 2, 2023

Here are a few strategies for using consumer data to your advantage. Here are a few strategies for using consumer data to your advantage. Personalized Marketing: Customer data can be used to create personalized marketing campaigns that resonate with each individual customer. What is customer data?

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Lemonads

SEPTEMBER 10, 2020

Nativo Review: Top 9 Best Native Advertising Platforms Nativo is a native advertising platform with content served within publisher editorial streams, matched to the look and feel of publication , fully integrated and consumed on the publisher site, across screens to deliver engagement rates, monetization, and more. That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. of Google’s revenue comes from pay-per-click ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? The answer lies in the email marketing metrics.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. NEWLY UPDATED!

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

JULY 25, 2023

To help you make the most of this advertising potential, this article features 50 impactful Facebook ads statistics that’ll help you optimize your campaigns and achieve impressive engagement results. Effective Facebook advertising can be a game-changer for businesses, but understanding the success rate is essential for optimizing campaigns.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. In this article, we’ve assembled 25 of the sharpest in-app advertising statistics that will pull back the curtain on the effectiveness and significance of mobile marketing.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Smart-Hub

NOVEMBER 1, 2023

It’s unlikely that you can count this simple – today, people spend more than 4 hours on the Internet: scrolling through social networks, reading articles on various sites, and watching videos on YouTube. And each of these media actually has ads built into them. Nowadays, online advertising sells better than any billboard.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Single Grain

MAY 11, 2023

It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Digital marketing has become a pillar of practically every successful business by driving sales, sharing brand messaging, and creating a digital “home base” for relevant brands everywhere. That’s right.

Advertising 52

Advertising Retargeting Impressions CPC 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. Supports iOS, Android, Unity, and Cocos2d-x.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

JUNE 26, 2020

Design for Mobile First. These things push organic listings further down the SERPs, resulting in fewer organic clicks and (conveniently for Google) an increased need for online retailers to invest in paid listings. So what do marketers do? Optimize for Voice Search. Focus on Topic Clusters Instead of Keywords. We work harder.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

JANUARY 18, 2024

Misleading thumbnails may increase initial clicks, but they can also lead to viewer dissatisfaction and harm your reputation. Poor image quality or irrelevant visuals can make your content seem unprofessional and discourage viewers from clicking. ❌ Don’t use blurry, low-resolution, or irrelevant images. .

Click Through Rate 52

Click Through Rate Audience Clickbait Impressions 52

Ad Wisey

MAY 13, 2022

Online marketplaces and businesses are growing at enormous rates, creating more competition and making it challenging to get the attention of consumers. 33% of marketers turn to paid advertising to boost their brand awareness. Even if you are a starter in ad management, the ad setup will only take you a few clicks.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

InMobi

OCTOBER 8, 2021

In fact, Southeast Asians streamed over 650+ billion minutes of streaming content on their mobile devices in a single quarter as per a recent report from Media Partners Asia. Over 80% of OTT platforms reported that the vast majority of their customers consume content on their mobile devices. to 2 years especially?

Conversion 52

Conversion Click Through Rate Education Cookies 52

Ad Monsters

APRIL 26, 2024

Tracer , a data intelligence platform, examined over 1 billion ad impressions from the week before last month’s House vote on March 13, 2024, so March 7-13, and before the vote, TikTok ad spend increased 40% from January to February 2024. In fact, ByteDance promises to sue as they deem the ban to be unconstitutional.

Ad Tech 96

Ad Tech Audience Click Through Rate Entertainment 96

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Several years later, it introduced ‘Sponsored Stories’, a desktop ad program that placed paid ads directly on users’ news feeds as well as expansion to mobile ads. What is Meta advertising? How does it work?

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Smart-Hub

AUGUST 8, 2023

Get a Consultation For Free Contact us Understanding B2B programmatic advertising B2B (Business-to-Business) programmatic advertising is a rapidly evolving space within the digital marketing sector. One of those is the Video Ad Serving Template, or VAST tag. SmartHub's Features Have No Limits! But what is B2B programmatic advertising?

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Single Grain

JULY 31, 2023

With local targeting in place, businesses can harness the power of local marketing tactics and efficiently reach their target audience by using local keywords. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Monetize More

MAY 8, 2023

Though not the first campaign type that comes to mind, but not to be pushed aside as well when it comes to building marketing strategy. Maximize conversions bidding, Target CPA, or Target ROAS can be used to optimize campaign bids to media marketing objectives. Consumers can now be shown items based on their interests and intent.

Audience 52

Audience A/B Testing Click Through Rate CPA 52