Martech Series

DECEMBER 8, 2022

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

Brand Lift 98

Brand Lift ROI Agency MarTech 98

VideoWeek

MAY 13, 2024

The premium nature of TV has long made the channel a valued investment for brands, but as the connected TV ecosystem grows and fragments, the challenges of measuring that return on investment can make it hard to prove the effectiveness of TV advertising. “If there is no attention, that can be no brand lift.

Brand Lift 52

Brand Lift Brand Awareness Display Advertising Advertising 52

Basis

APRIL 25, 2024

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. When used for display ads, contextual also serves to protect brand safety by ensuring that ads are placed in premium digital environments.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Martech Series

FEBRUARY 27, 2023

The summit highlighted the creative testing and measurement practices that are furthering campaign relevance, amplifying on-brand messages, and increasing ROI. This year, we will see more brands adopting audio-first marketing and media strategies that will deliver unmatched ROI and brand lift at a time when they need it the most.”

Brand Lift 98

Brand Lift Food ROI MarTech 98

Martech Series

AUGUST 1, 2022

Dynata Expands Partnership with Google, Becoming Cross-Media Brand-Lift Measurement Partner for YouTube. Amid rapid digitization, consumers have many various touchpoints where they can begin their relationships with a brand. A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI.

eCommerce 98

eCommerce Marketing Brand Lift ROI 98

Martech Series

NOVEMBER 30, 2022

Comscore conducted a brand lift study on behalf of GumGum and Frameplay to measure overall campaign performance for Johnsonville. The results of the campaign reinforce the power of intrinsic in-game ads for brand recall, awareness and purchase intent.

Brand Lift 97

Brand Lift MarTech Mobile Ads ROI 97

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 103

ROI Control Group Audience Cookies 103

Martech Series

JANUARY 5, 2023

We will continue to see a modernized brand lift measurement that is essential to gauge progress, identify the need for course correction, and determine success. How can brands today drive more ROI from their online ad campaigns, while also enhancing the overall contextual experience?

MarTech 98

MarTech Brand Lift Cookies ROI 98

Martech Series

JULY 14, 2022

When considering performance, 43% of marketers cite that CTV/OTT spend increases are driven by the ability to achieve brand awareness and performance marketing goals. 97% of CTV/OTT advertisers agree that advertising on premium video content can improve ROI performance goals.

Advertising 97

Advertising Brand Awareness Brand Lift Impressions 97

Martech

APRIL 27, 2022

Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. It validates marketing expenses by tying ROI to initiatives. Measuring ROI from marketing and advertising initiatives. marketing attribution ).

Marketing 132

Marketing CPL Machine Learning CPC 132

Single Grain

APRIL 25, 2025

This approach delivers the highest ROI by targeting viewers with demonstrated interest in your brand. Contextual targeting : Place ads alongside relevant content that aligns with your brand values and audience interests.

Machine Learning 52

Machine Learning Audience Brand Lift Advertising 52

Martech

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Ask your representative or customer support for guidance.

Marketing 111

Marketing Brand Lift Conversion Rate Brand Awareness 111

VideoWeek

AUGUST 27, 2024

It will also feature a bolstered contextual offering, which WBD says will help optimise campaigns and drive up ROI. This fundamental shift underscores the importance for media owners to harness the power of first-party data and audiences,” said Mike Rich, head of ad sales and brand partnerships at Warner Bros.

Brand Lift 59

Brand Lift Ad Inventory Audience ROI 59

InMobi

APRIL 15, 2015

This research examines the effectiveness of cross channel marketing to present findings that point to an optimized level of mobile spend that is proven to increase campaign ROI without increasing overall marketing budgets. The MMA reviewed AT&T’s media budget based on their goal to build brand awareness for the new device.

Brand Lift 52

Brand Lift Rich Media Brand Awareness Impressions 52

Digiday

APRIL 11, 2023

Full-funnel measurement provides insights to optimize future campaigns Marketers and brands can’t manage what they can’t measure. With addressable buying, brands can measure brand lift and ROAS more accurately than traditional channels. In advertising, the biggest differentiator is proven outcomes.

Audience 67

Audience Impressions Brand Lift Manufacturing 67

Digiday

DECEMBER 20, 2022

To truly maximize ROI, they are now leveraging publishers’ first-party data to garner deep insight into their highly engaged audiences to create hyper-personalized campaigns of target consumers, which include selective creator participation. Leveraging influencer partnerships to drive business outcomes.

Food 83

Food Brand Lift Audience ROI 83

Digiday

JUNE 15, 2022

For example, some advertiser categories are beginning to drop off, such as brand advertisers. So the publishers are turning to brand lift studies to prove out campaign success, which is also part of their playbook for dealing with Apple’s change destabilizing traditional email metrics. The proof is in the survey.

Media 69

Media Brand Lift Click Through Rate Brand Awareness 69

MNTN

OCTOBER 7, 2024

You can evaluate the quality of a CPM based on a few things, such as: Whether the CPM delivers a return on investment (ROI) and helps drive measurable outcomes on CTV (such as ROAS, cost per visit, cost per acquisition). Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

You can evaluate the quality of a CPM based on a few things, such as: Whether the CPM delivers a return on investment (ROI) and helps drive measurable outcomes on CTV (such as ROAS, cost per visit, cost per acquisition). Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brand lift.

CPM 52

CPM Advertising Audience Brand Lift 52

Single Grain

APRIL 28, 2022

Direct response agencies will work with your company to generate immediate ROI and responses from your ad campaigns, assisting with things like: Social media ads: Social media advertisements can be an excellent part of direct response marketing campaigns, due to the excellent targeting capabilities of most platforms.

Agency 59

Agency ROI Audience SEO 59

AdvertiseMint

OCTOBER 19, 2023

Be sure to factor in things like: Campaign management time Ad creation (design, copywriting) Testing different options Having a clear sense of budget and an expected ROI helps inform where to invest and how to measure success. Drive brand lift and direct response with creative that inspires. The focus is increasing your ROI.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

MNTN

NOVEMBER 11, 2022

“There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell , who has experienced multiple recessions in his lifetime—from the economic downturn in the early 1990s through to the global financial crisis in 2008.

Brand Awareness 105

Brand Awareness Advertising Marketing Brand Lift 105

Ad Monsters

SEPTEMBER 15, 2024

AB: OOH advertisers are now focused on measurable outcomes such as social media sharing, foot traffic, coupon redemptions, brand lift, and consumer engagement. This shift towards data-driven approaches is fueled by digital integrations, making campaign performance more transparent.

Geo targeting 115

Geo targeting Audience Brand Lift Advertising 115

VideoWeek

AUGUST 30, 2024

Gap Bumps Up Brand Spend in Effectiveness Push While many major brands are putting more emphasis on effectiveness and efficiency with their marketing spend, the associated focus on advertising ROI in some cases moves money away from more brand-focussed channels like TV. For fashion brand Gap however, the reverse is true.

Retail 52

Retail Non-Profit Media Healthcare 52

Ad Monsters

JANUARY 24, 2025

TikTok was highly effective at driving brand lift, not just performance, and DOOH is a channel with significant potential that has been underinvested in. Jeremy Haft, CRO at Digital Remedy TikToks ad dollars will need to flow elsewhere. One area likely to benefit is Digital-Out-of-Home (DOOH) advertising.

Ad Tech 119

Ad Tech Brand Lift Audience Advertising 119