MNTN

NOVEMBER 6, 2023

Since the B2B buying timeline begins well before the decision makers start moving through the sales funnel, getting in front of your audience and building brand awareness is more crucial than ever. This model uses automated source validation to ensure your CTV ads don’t take credit for site traffic driven by other referring sources.

Brand Awareness 52

Brand Awareness Pop-Up Audience Impressions 52

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 72

Video Ads Demand Side Platform Impressions Brand Awareness 72

Single Grain

JUNE 16, 2023

Dive Deeper: How to Easily Set Up a High-Conversion Facebook Retargeting Campaign Video Ads Last year, video ad spend totaled nearly $75 billion USD. There’s a reason why video ads are highly successful: The average internet user watches 17 hours of online videos each week. Short form video are 2.5x

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October.

Video Ads 68

Video Ads Brand Awareness Audience Entertainment 68

Karola Karlson

FEBRUARY 1, 2021

Looking for the best Facebook video ad examples in 2021? That’s because video ads have become an indisputable requirement for any Facebook advertising campaign. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.

Video Ads 52

Video Ads Brand Awareness Audience Click Through Rate 52

Martech Series

JULY 26, 2022

Report Revealed Half of the 90 Million Unique Users Exposed to Video Ads with Commerce Capabilities Engaged with Ads From KERV’s Platform Within a Six Month Period. Last year was really the first time consumers saw shoppable video ads.

Brand Awareness 97

Brand Awareness Food Video Ads Fashion 97

Digital Remedy

APRIL 10, 2025

Brands that prioritize measurement and ROI benefit from CTVs advanced tracking capabilities, which provide real-time insights into viewership, conversions, and engagement. Multi-touch attribution models help measure ad effectiveness, while Halo Effect enhances overall campaign performance. Where Can We Run CTV/OTT Ads?

Advertising 66

Advertising Brand Awareness Conversion Audience 66

AdvertiseMint

DECEMBER 9, 2023

Would you like to know how to create video ads for Facebook? Creating compelling video ads for Facebook is the way to go if you want to make your mark and capture your audience’s attention. This blog post will discuss the easy steps and tips to create a successful Facebook video ad. Know your audience.

Video Ads 52

Video Ads A/B Testing Audience Brand Awareness 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 114

Advertising Video Ads CPM Viewability 114

Single Grain

MAY 12, 2025

According to Exploding Topics , 44% of US Redditors are aged 18 to 29 years old, making the platform particularly valuable for brands targeting younger, tech-savvy audiences. This combination creates both a challenge and an opportunitybrands that navigate Reddit can build significant engagement among their audience.

Marketing 52

Marketing SEO Click Through Rate Brand Awareness 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Brid.tv

JUNE 30, 2023

Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose. So, to help advertisers, we decided to share eight tips on how to make a video ad more effective and eye-catching to consumers.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Brid.tv

JUNE 30, 2023

Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose. So, to help advertisers, we decided to share eight tips on how to make a video ad more effective and eye-catching to consumers.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Single Grain

JULY 29, 2021

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Therefore, unlike other video advertising platforms such as YouTube, you can be sure that your ads will be heard by the user.

Video Ads 59

Video Ads Impressions Audience Advertising 59

Ad Beat

OCTOBER 22, 2024

percent of respondents admitted they always skip in-app video ads if there’s the option to do so after a certain time period, while just 19.7 percent said they don’t skip ads that are relevant to them. That way, even if the viewer skips your ad, they’ll still remember your brand name. Makes sense, right?

Video Ads 59

Video Ads Audience Brand Awareness Impressions 59

Single Grain

FEBRUARY 25, 2025

Creative execution : Effective video ads need engaging, persuasive, and visually appealing content. Tracking and attribution : Measuring conversions and tracking performance on YouTube is more complex than with search ads. Still, investing in YouTube ads is worth it. Have a clear and compelling call to action (CTA).

Agency 52

Agency Video Ads Audience Search Advertising 52

AdvertiseMint

JANUARY 12, 2025

From promoted posts that naturally appear in a users feed to display ads, which offer prominent placement, there are numerous ways to capture attention. Image ads allow you to present a single image to Reddit users. Video ads allow you to display videos to targeted Reddit users.

Conversion 52

Conversion ROI Conversion Rate Brand Awareness 52

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

SEPTEMBER 25, 2024

Not only are consumers engaging with video at high rates across channels and devices, but ads served on these platforms are effectively driving full-funnel business outcomes. For instance, one survey found that 75% of consumers have made at least one purchase as a result of watching video ads.

Brand Awareness 82

Brand Awareness Video Ads Conversion Audience 82

Brid.tv

DECEMBER 2, 2022

However, advertisers using this format need to be careful not to overdo it and make the ad too intrusive and annoying. Key Characteristics: A visually dynamic ad format Interactive and conversion-friendly Allows for a lot of creativity High conversion rates Higher CPMs than most other non-video ad formats. Learn More.

Mobile Ads 88

Mobile Ads Banner Video Ads Rich Media 88

Digiday

JANUARY 29, 2023

She pointed to 97% attention paid and 80% ad recall to the ad, with a 38% increase in unaided brand awareness vs control, and the same percent increase on likelihood to interact with the brand within two weeks of seeing the ad. “We’re And we have the data to prove that cinema does that now.

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

Single Grain

DECEMBER 18, 2019

Here are some stats for mobile vs. studio: Mobile-shot: 78% more effective for ad recall. Studio-shot: 97% more effective for brand awareness. As you can see, mobile-shot beats out studio-shot for every objective except for brand awareness, but the brand awareness advantage of studio-shot is too huge to ignore.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

MAY 24, 2023

Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2023 7) 93% of marketers worldwide believe that the main advantage of social media advertising is the expansion of brand awareness ( Medium ). For many marketers, social media advertising is seen as a valuable tool for expanding brand awareness.

Media 98

Media Advertising Video Ads Brand Awareness 98

Digiday

NOVEMBER 16, 2022

Birdies, a direct-to-consumer shoe brand, is ramping up its brand awareness efforts, investing more than 20% of ad spend for television ads, a first-time investment for the brand, to reach a broader audience. But the goal is always to have your eggs in lots of different baskets.“.

Brand Awareness 82

Brand Awareness Video Ads Communications Media 82

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. CaaS offers regular video refreshes, which deliver better results over time. Relying on the same video ads can result in ad fatigue or ad blindness.

Conversion Rate 111

Conversion Rate Brand Awareness SEO Conversion 111

Martech

APRIL 4, 2024

Marketers who have created a video ad simply log into Campaign Manager and choose an objective. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Live Event Ads. LinkedIn also introduced Live Event Ads to help B2B marketers promote live events.

Brand Lift 88

Brand Lift Conversion Rate Retargeting Video Ads 88

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent. Don’t worry!

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Ad Wisey

OCTOBER 16, 2023

Just in time for the holidays, we are happy to present the Promo campaign – a short-term advertising campaign that tells all of your current and potential customers about the limited-time offers in your store and drives 2x-3x ROAS compared to all the regular ads you run.

Retargeting 105

Retargeting Brand Awareness Video Ads Advertising 105

Digital Turbine

MAY 25, 2023

With a limited, niche market, Beat Maker Pro will never have the brand power of Amazon Music or Spotify. But by building buzz (and beats) within their community of DJs, Beat Maker Pro was able to elevate their brand awareness and convert users quickly. But mainstream success is also not their goal.

Brand Awareness 98

Brand Awareness Impressions Video Ads Marketing 98

Single Grain

AUGUST 13, 2019

Amazon’s Sponsored Brands, which used to be called Headline Search Ads, are also PPC-based keyword-targeted ads that are shown at the top or bottom of a search results page or on the left-hand column. Finally, there are Amazon Video Ads, which typically show up in the same position as Display Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

MAY 12, 2025

Several key innovations are also driving results: Commerce Feature Marketing Application Performance Insight Live Shopping Real-time product demonstrations with purchasing capability 22% higher conversion rates than standard product videos Product Showcases Shoppable video content highlighting product features 3.7x

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Digiday

DECEMBER 22, 2022

B2B brands are investing in video and seeing where these videos can work on different platforms.”. While both B2B and B2C brands use video to grow brand awareness and trust, advertisers’ video tactics and formats are not necessarily interchangeable.

Marketing 79

Marketing Advertising Brand Awareness Video Ads 79

Single Grain

SEPTEMBER 13, 2019

Dive Deeper: The Ultimate Guide to Video Marketing. 7 Ways Video Helps Inbound Marketing. Ride the Video Content Marketing Wave to Boost Your Organic Reach. Video Boosts More Revenue. Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Monetize More

MAY 23, 2023

From attracting new players to building brand awareness, evidence suggests that in-game advertising is an essential tool in the publisher’s toolkit. In addition to attracting new players, in-game advertising can also help build brand awareness. In-game advertising can also help create additional revenue streams.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. Ad spend on the channel is projected to hit $29.5 Why the explosion?

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Playwire

OCTOBER 1, 2023

Key Points The metaverse offers immersive advertising experiences, from high-impact media that captivates users to seamless in-game video ads. Rewarded videos boost user engagement by offering in-game rewards, while dynamic in-game display ads and billboards enhance brand awareness and visibility.

Advertising 52

Advertising Brand Awareness Video Ads Media 52

Digital Remedy

OCTOBER 2, 2023

Choosing premium OTT publishers places your brand in elite company, aligning your message with high-quality content that your audience already trusts and enjoys, like live sporting events.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105