InMobi

SEPTEMBER 2, 2020

For a deep dive on creative best practices, the in-app mobile advertising experts at InMobi teamed up with the creative teams over at Celtra to take a deep dive on the role of creatives in mobile marketing and how an ad creative, working in lockstep with other key components to in-app ad campaigns, can drive key results for in-app marketing teams.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

SODP

JUNE 8, 2023

With CPM marketing, advertisers can attract the attention of a large target audience through a single display ad. This is why the CPM pricing method suits companies looking to create brand awareness or increase brand recognition. This allows marketers to determine the total ad spend for every 1,000 impressions.

CPM 52

CPM CPA CPC Real Estate 52

MNTN

FEBRUARY 6, 2024

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs) , Linear TV , Display-Only, and Video Ads. Are OTT Ads Vertical Specific?

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

DECEMBER 18, 2019

Automatic Placements : Instead of selecting your placements, Facebook will choose them for you, running your ads on Instagram, Audience Network, and Messenger as well as Facebook and optimizing for cost. Here are some stats for mobile vs. studio: Mobile-shot: 78% more effective for ad recall. 80% more effective for driving intent.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

JULY 13, 2023

As the campaign runs, closely monitor the Google Ads performance. drives a satisfactory conversion rate and meets your target CPA, maintain or slightly increase the bid amount for successful keywords. To calculate the Target CPA bid amount, they also consider the historical conversion rate of their campaign, which is 2%.

CPC 52

CPC CPA CPM Impressions 52

MNTN

MARCH 19, 2024

Measuring Programmatic Ads Programmatic ads can be evaluated using various metrics, each corresponding to different campaign goals. Here’s a breakdown of the most common marketing metrics used: Goal: Increase Brand Awareness Impressions : The total number of times the ad was displayed.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Brid.tv

NOVEMBER 1, 2022

Google Ad Manager 360. Rich Selection of Video Ad Formats. Top 12 Programmatic Ad Platforms for Publishers and Advertisers. It supports almost any ad format out there, from display and video ads to text-based search result page advertisements. Omnichannel Monetization. Real-Time Performance Tracking.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Automatad Inc.

JANUARY 13, 2023

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. As per TechTarget, 84% of buyers are more likely to engage with the brand if they come across its banner online. Advertisers are more willing to pay for these ad formats.

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

DECEMBER 8, 2023

Sponsored Content: Description : These are native ads that appear directly in the LinkedIn feed, similar to regular posts, but with a “Promoted” label. They can include images, videos or carousels. If you’re primarily focused on brand awareness, you may be able to get away with a smaller budget.

CPC 105

CPC Conversion Conversion Rate Audience 105

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

MAY 5, 2023

Dive Deeper: 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate 2) Unicef – Rapidly Raised Donations Through Paid Search, Display and Video Ads With the holiday season fast approaching, Unicef was determined to aid Syrian children by launching a fundraising campaign that would touch the hearts of millions.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

MAY 5, 2023

They also achieved a 785% increase in monthly revenue, a 319% increase in clicks, a 105% increase in total brand impressions, and a 105% CTR increase. They achieved all of this while spending less than $10 per CPA. Market Square Jewelers knew that running Facebook Ads was the best strategy, but they knew they would need help.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

Single Grain

JUNE 14, 2023

This type of PPC ads appear in search engine results pages when users search for specific products , showcasing relevant products from various online retailers: Video Ads : Video ads appear within video content on platforms such as YouTube or other ad networks.

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

JANUARY 23, 2023

On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns. You can use an image or a video to encourage the user to click on the ad and make a purchase.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

MAY 11, 2023

No matter the activity that the ad dictates the user to do, the end goal should always point back to generating revenue, which digital ads can do. Your target market may have no awareness of your brand when they first view one of your ads. It can generate revenue in addition to growing brand awareness.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

MAY 18, 2023

Set the bidding strategy for your campaigns: Choose the best bidding tactic for your campaigns by focusing on the areas you want your ad to focus on, including maximizing conversions and clicks, targeting CPA, and targeting search page location. Set minimum and maximum CPC to better control your ad spending.

Click Through Rate 52

Click Through Rate Conversion Rate CPC Conversion 52

MobileAds

JANUARY 25, 2021

Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving. Video ad serving. Creative types supported, i.e. image, HTML5 ads, display ads, native ads, rich media, linear/non-linear video, etc. Potential use of precise location info.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Single Grain

APRIL 25, 2022

When paired with an optimized post-click landing page , ads reach their full potential. Here are the top benefits of using PPC services to boost your business growth: Pay-per-click ads improve brand awareness because your business gets displayed at the top of the search results for your target locations and keywords.

Agency 52

Agency Marketing A/B Testing ROI 52

Karola Karlson

FEBRUARY 1, 2021

However, if the revenue you earn per sales is lower than the acquisition via Facebook ads , you should advertise all year round. In case you’re running an online store, see this guide on eCommerce Facebook ads to bring down your CPC and CPA costs. That’s a good way to keep your ad frequency under control.

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

JUNE 30, 2022

Advising intelligent bidding strategies to maximize conversions and reduce cost-per-acquisition (CPA). Running programmatic advertising campaigns on a variety of ad platforms. Leveraging remarketing campaigns to help your brand remain on top of your audience's mind. 5) Include Videos in Your Programmatic Ads.

Agency 52

Agency Advertising Retargeting Conversion 52

Brid.tv

SEPTEMBER 26, 2022

In order to make this task easier, we’ve put together a list of the 15 best display ad networks for publishers. Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. Google ADX is the largest and most popular ad exchange on the internet right now. also specializes in ad-based monetization of video content.

Ad network 52

Ad network CPC CPM CPA 52

Karola Karlson

JULY 19, 2021

In 2021, more brands have connected with designers to create custom illustrations to be used in social media and ad visuals. Restream’s ad comprises several visual trends: 3D illustrations, gradient color schemes, and bold typography. It’s a growing trend to run creative Facebook ads. #2: 5 Restream.

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52