Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

FEBRUARY 14, 2025

YouTube marketing is still beneficial for agencies because it can improve brand awareness, grow organic traffic, attract a global audience , and it’s easy to r epurpose video content on multiple platforms. Unlike pay-per-click (PPC) advertising, where clicks and conversions can be directly tracked, YouTube operates more like SEO.

ROI 52

ROI Agency Brand Awareness SEO 52

Single Grain

JANUARY 16, 2023

Looking for the latest SEO statistics? SEO statistics help you understand the behavior of your target audience, including how they interact with your website which, in turn, allows you to make data-driven decisions to improve your ranking. TABLE OF CONTENTS: ↓ General SEO Stats. Mobile SEO Stats. Local SEO Stats.

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

MAY 4, 2022

And one of the primary reasons for the immense popularity of WordPress is that it is SEO-friendly. In fact, you can quickly scale your organic traffic if you know how to manage WordPress SEO. This is where WordPress SEO agencies are so helpful: They have the experience and skills to take your website to the next level.

SEO 59

SEO Agency Conversion ROI 59

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Work With Us Search Engine Optimization (SEO) We all know SEO is vital for businesses, but landing in the top of the first page of the SERPs is where you’ll see the best results.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

APRIL 26, 2023

When it comes to enterprise SEO pricing, there are many factors that go into choosing the best, including the competitive landscape, site performance, and your own budget. That can make finding the right enterprise SEO pricing for your needs a little overwhelming. Work With Us What Is Enterprise SEO?

SEO 59

SEO Agency Non-Profit Audience 59

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Learn more. ).

Media 132

Media Marketing SEO ROI 132

Single Grain

MAY 12, 2025

more authentic than brand-created content and driving higher engagement rates. TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

JUNE 23, 2020

70% of survey respondents said that SEO is better than PPC for generating sales. 6 Steps to Prove to Your CEO that Inbound Marketing Can Generate ROI. * Great content is pretty useless without a strategy behind it, and this is the biggest marketing mistake that brands consistently make. Building brand awareness.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Single Grain

SEPTEMBER 13, 2019

83% of marketers claimed to have gotten a good ROI from video. Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company. One of the reasons for this is the Rule of Seven: People need to see your brand seven times before they decide to take an action.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Single Grain

JUNE 16, 2023

For example, if organic search engine optimization isn’t generating your desired results, your brand can invest in local SEO ads. For example, Meta offers this function, ensuring that businesses use the most converting advertising method, resulting in an exceptional ROI. These include display, video, and search engine ads.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

JANUARY 10, 2024

SEO vs PPC – which is better for driving more traffic to your website? Whether you’re a small business owner, a digital marketing novice or a seasoned professional, finding the right balance between SEO and PPC is pivotal in shaping your online presence and driving your business’s growth. What Is SEO?

SEO 52

SEO Conversion Rate Click Through Rate Conversion 52

Single Grain

MAY 2, 2022

Often overlooked, these crucial aspects belong to the field of “technical SEO,” and they work as the foundation upon which the rest of your SEO strategy lies. In this article, we’ll explore the work a technical SEO agency does, the benefits they carry, their costs, and the criteria the best agencies have.

SEO 52

SEO Agency Conversion Rate Conversion 52

Single Grain

FEBRUARY 27, 2025

Bolt.new can also benefit the sales process, lead generation , and SEO. The Power of YouTube For personal branding, YouTube is becoming the most powerful platform. Since YouTube boasts 96% brand awareness, it’s excellent at building a large audience and credibility. What Is Bolt.new?

Marketing 52

Marketing SEO Audience Agency 52

Martech

MARCH 22, 2023

Do it well, and you can generate leads and increase brand awareness. The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. Boosting your search rankings is one of the best ways to increase organic traffic and ROI. The benefits are vast and calculable.

Click Through Rate 127

Click Through Rate SEO Brand Awareness MarTech 127

Single Grain

OCTOBER 28, 2019

4) Return on Investment (ROI). Yes, we know that we’ve already stressed the importance of some lead generation metrics here, but ROI is different. You might even say that ROI is the single most important metric in your entire business. What is ROI? As a result, your return on investment (ROI) is 15%. COST METRICS.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results. We’ll take a look at the tactics employed and the results achieved.

ROI 52

ROI Advertising Conversion SEO 52

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. Currently, content marketers measure success by looking at traffic, search rankings and leads.

Marketing 137

Marketing SEO ROI Conversion 137

Single Grain

FEBRUARY 25, 2025

They must invest in video production and YouTube SEO, which are more expensive and time-consuming than other lead generation strategies. Viewers watch 5 billion YouTube videos daily , maximizing your reach and increasing your brand awareness. That’s why 88% of marketers say they get a positive ROI on YouTube ads.

Agency 52

Agency Video Ads Audience Search Advertising 52

Single Grain

DECEMBER 8, 2020

You need to make a direct impact on revenue, not just brand awareness. A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. 17 Best Free SEO Tools to Improve Your Ranking.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Spoton Digital Media

OCTOBER 20, 2023

Here’s How to Find Out Decreased brand awareness and recognition Cutting budgets affects each part of the marketing funnel. Without marketing or advertising, brands will struggle with building the brand awareness needed to attract new audiences and build relationships with new or already interested customers.

Advertising 90

Advertising Marketing Brand Awareness ROI 90

Single Grain

SEPTEMBER 10, 2019

Is it brand awareness? that’s a pretty good indication that there is an ROI on free value: Consider offering your own valuable content (like an in-depth, downloadable guide) for free or building your own useful tool, like Neil did. Incorporate more keywords and SEO optimization. If the answer is no, don’t do it.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

SEPTEMBER 9, 2019

Google is becoming more sophisticated and SEO is changing faster than ever before, so it’s crucial that SEO experts stay informed on the most important ranking factors. This is significant because even as the individual ranking factors change year after year, any SEO that is working to serve the user will ultimately be rewarded.

SEO 92

SEO Banner Marketing ROI 92

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. For a better chance of increasing brand awareness and CTRs, consider leveraging these Google Ads strategies. That way, you’ll still make your ROI while maximizing your revenue. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

Single Grain

SEPTEMBER 19, 2019

But if your company is more focused on the budget than the ROI, then I’d say to earmark 10-20% of revenue for marketing. They already have customers, so their marketing isn’t about brand awareness. ROI isn’t just about revenue, though. For example, let’s say you want to focus on SEO.

Marketing 84

Marketing ROI SEO Banner 84

Single Grain

JULY 14, 2020

” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness. Let's say you have an SEO SaaS app. Creating tons of content also supports your SEO, helps you acquire backlinks, and boosts brand awareness.

Marketing 145

Marketing Conversion Rate Pop-Up Conversion 145

Single Grain

AUGUST 16, 2019

That is one of the reasons brands have increased their allocated budget for influencer marketing. Although investing in influencer marketing can result in enhanced brand awareness and an expansion of market research, some companies are wary of the fraudulent activities that are plaguing the influencer marketing landscape.

Marketing 71

Marketing ROI Banner Brand Awareness 71

MNTN

JULY 18, 2024

Focus on producing great content that aligns with the audience’s search intent while ensuring that your brand voice and values are present throughout the story. Search Engine Optimization (SEO) SEO remains a foundational part of any viable growth marketing plan. If you aren’t sure where to begin, go back to the basics.

Marketing 84

Marketing SEO Conversion Rate Conversion 84

Single Grain

JUNE 19, 2023

This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. Here are some core benefits of Google Ads: 1) Enhances Brand Awareness Google Ads is one of the best ways businesses can increase brand awareness and drive more sales.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Single Grain

FEBRUARY 10, 2020

Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. The benefit of this type of content is that it has great SEO value. In terms of SEO, keywords are entered into the search bar by users to find content on a specific subject, and search engines make use of them to determine the topic of a web page.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

APRIL 28, 2025

Implementing intent data requires the right tools, transparent processes, and ongoing optimization to maximize your return on investment (ROI). Cool accounts : Brand awareness and thought leadership content. Intent-driven ABM campaigns can reduce sales cycles by up to 30% and significantly increase conversion rates.

ROI 52

ROI Conversion Rate Manufacturing Education 52

Single Grain

JUNE 10, 2021

Content marketing is a digital strategy that helps helps raise brand awareness, educate prospects, acquire and nurture relevant leads, and improves sales. To create SEO-friendly content, SEMrush offers various built-in SEO content templates along with useful recommendations according to your selected keywords.

Marketing 94

Marketing SEO Pop-Up Communications 94

Single Grain

JUNE 3, 2021

44% of businesses are investing in SEO. SEO skills, since organic search plays a vital role in maintaining a business' reputation and acquiring high-value customers. SEM skills to improve the ROI of the different digital marketing campaigns. Related Content: How to Determine a Marketing Budget for Your Brand in 2021.

Marketing 98

Marketing SEO ROI Non-Profit 98

Single Grain

FEBRUARY 24, 2020

As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? ??. Content promotion is all over the place for most brands. Nobody seems to have nailed the perfect scheme for sharing content and keeping their ROI in check.

SEO 124

SEO Audience Brand Awareness Marketing 124

Single Grain

JULY 17, 2019

Dive Deeper: The Complete Guide to Brand Building (Must-Read for Digital Marketers). How a Brand Persona Plays Into Effective ROI. 16 Branding Trends to Increase Awareness in 2019. It’s common for brands in a specific industry to follow certain branding trends. As we mentioned earlier, brands evolve.

SEO 92

SEO Banner Non-Profit Impressions 92

Single Grain

MARCH 14, 2025

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Single Grain

MARCH 14, 2025

We at Single Grain Marketing understand that increasing brand awareness is a significant part of building revenue. They struggled to build brand awareness on Google, so we invested in a TOFU Meta video campaign. This led to increased brand awareness, more qualified leads, and a decreased CPL.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52