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Cookieless Advertising for B2B Marketers

Basis

If B2B marketers don’t already have lead generation on their website, now’s the time to set that up so they can collect that info. If they’re starting a campaign focused on awareness, they might decide to tap into LinkedIn to make the most of the growing trend of using social media to capture the attention of audiences in a personalized way.

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. Reaching out directly Many (if not most) creators operate independently, meaning they control their schedule, brand negotiations and communications.

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Digital Advertising Guide

Adtelligent

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Product listing ads (PLAs) include an image and pricing info and aim to promote some specific product. They are marked as ads to avoid any confusion.

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Brand reputation on social media: Why eCommerce businesses should care

Ad Wisey

We at Adwisely know how much effort you put into building a unique brand for your eCommerce business – and we are always happy to share the info on how to make it even stronger and get more orders as a result. In this article, Elena Teselko from YouScan tells about the role of brand reputation and ways in which it can be managed.

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The Undeniable Opportunity of Digital Audio Advertising

Digital Remedy

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Frequency – Average number of times each person heard your ads. Role of Podcasts.

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Mastering Your Marketing Funnel

AdvertiseMint

Here the focus is on: Providing excellent customer service and support Building loyalty programs and special offers Re-engaging with automation and personalized touches The goal is to wow new customers so they stick around long-term. Personalization and Customer Journeys Today’s buyers expect personalized, tailored experiences.

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10 Direct Response Marketing Examples

AdvertiseMint

It feels personal. Personalization – Use their name, location, interests, and past actions to customize messages. Have info pre-filled on signup forms, a few fields to complete, and 1-click buys. Once you know your audience deeply, get personal. Funnel branding awareness into direct response.